Littlest Pet Shop Audience in United States

Littlest Pet Shop logo

Littlest Pet Shop has an estimated audience of 366,756 people in United States. 58.0% are female, 42.0% are male, average age 34.3. Top regions: California, Texas, Nebraska. Top brand affinities: Morphine (band), IPM, Nipsey Hussle, Nationality, Elsword.

The average Littlest Pet Shop fan in United States is 34.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Nebraska. Top brand affinities include Morphine (band), IPM, Nipsey Hussle, with strongest over-indexing on Morphine (band) (20× the country average). Demographically, the Littlest Pet Shop audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game

Demographics of Littlest Pet Shop fans

Demographic split for Littlest Pet Shop audience in United States
MetricValue
Female58.0%
Male42.0%
Average age34.3
Estimated audience size366,756

Audience persona

The typical Littlest Pet Shop fan in United States is more female, around 34.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Morphine (band).

Top regions in United States

Top regions ranked by reach for Littlest Pet Shop in United States
RegionReachAffinity
California34,4130.85×
Texas26,2550.83×
Nebraska22,16512.05×
Florida18,7490.76×
New York12,4160.61×
Illinois9,7030.79×
Ohio9,6180.85×
Pennsylvania9,5070.77×
Michigan8,2920.86×
Georgia8,1370.72×
North Carolina8,1320.74×
Arizona7,0710.94×
Virginia6,6210.74×
Indiana6,6200.99×
Tennessee6,3770.87×
Washington6,3240.86×
New Jersey5,6100.6×
Massachusetts5,5690.77×
Missouri5,0800.86×
Oklahoma5,0171.23×
Wisconsin4,6200.84×
Colorado4,5310.78×
Minnesota4,5240.86×
Kentucky4,5140.98×
Alabama4,0090.78×
South Carolina3,8110.69×
Oregon3,7560.89×
Utah3,6271.1×
Maryland3,5990.57×
Louisiana3,2720.69×
Nevada2,9880.84×
Iowa2,7730.92×
Arkansas2,6010.86×
Kansas2,5790.89×
Connecticut2,3970.65×
Mississippi1,9870.66×
West Virginia1,8321.07×
Idaho1,8210.99×
New Mexico1,3410.73×
Rhode Island1,2921.11×
New Hampshire1,1200.77×
Maine1,0080.77×
Hawaii9340.59×
Montana7310.72×
South Dakota6730.79×
North Dakota6490.86×
Alaska6400.82×
Delaware5530.55×
Washington, District of Columbia4120.37×
Vermont3770.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Littlest Pet Shop audience
BrandAffinityCategory
Morphine (band)20×Music & Radio
IPM44.65×
Nipsey Hussle9.46×Music & Radio
Nationality2.54×Politics & Society
Elsword16.39×Games
Minnesota1.75×Travel & Leisure
Mothercare3.19×Kids & Family
Jesse Plemons3.01×Movies & TV
Chanticleer (ensemble)10.54×Music & Radio
Home Delivery2.31×Food & Beverages
Corona (band)4.02×Music & Radio
Hypatia11.09×Politics & Society
JDSU1.95×Business & Career
Leverage (TV series)4×Movies & TV
John Havlicek9.42×Sports
Monogram2.27×Home & Garden
Home staging2.85×Home & Garden
La rosa de Guadalupe6.1×Movies & TV
Iowa Lottery5.02×Games
Life of Pi4.41×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Littlest Pet Shop audience
TraitClusterScore
Luxury OrientationPREMIUM3.86
Family OrientationCONSERVATISM1.5
Risk AppetiteTHRILL1.48
Design AffinityPREMIUM1.4
ExtroversionTHRILL1.22
Quality AwarenessPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for Littlest Pet Shop
CountryShare
United States28.8%
Japan7.9%
Germany5.3%

See Littlest Pet Shop audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Littlest Pet Shop have in United States?

Littlest Pet Shop has an estimated audience of 366,756 people in United States, concentrated in California and Texas.

What is the gender split and age of Littlest Pet Shop fans?

58.0% of Littlest Pet Shop fans are female, 42.0% are male, with an average age of 34.3 years.

Which brands do Littlest Pet Shop fans like most?

Littlest Pet Shop fans show strongest brand affinity for Morphine (band) (20×), IPM (44.65×), and Nipsey Hussle (9.46×) over the country average.

Where do Littlest Pet Shop fans live in United States?

Littlest Pet Shop fans in United States are most concentrated in California (reach 34,413), Texas (reach 26,255), and Nebraska (reach 22,165). These three regions account for the largest share of the active audience.

What other brands do Littlest Pet Shop fans also like?

Beyond Littlest Pet Shop itself, the audience over-indexes on IPM (44.65×), Nipsey Hussle (9.46×), Nationality (2.54×), and Elsword (16.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Littlest Pet Shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.