Rascasse Audience Intelligence

Littlest Pet Shop Viewer Demographics in United States

Littlest Pet Shop has an estimated audience of 315K people in United States.

#268among Animation in United States
#4807among movies & series in United States#9183in Movies & TV

The average Littlest Pet Shop fan in United States is 35.0 years old, more female, and lives primarily in California.

Women make up 58.0% of the fan base, 3.8 percentage points more than the group average.

Compared with the other 818 objects in Animation, Littlest Pet Shop fans stand out for their interest in Orlebar Brown, Playmobil and Furby.

Most fans live in California, Nebraska, Texas.

Top affinities include Orlebar Brown, Playmobil, Furby, with strongest over-indexing on Orlebar Brown (61.45× the country average).

Demographically, the Littlest Pet Shop audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

The typical Littlest Pet Shop fan in United States is more female, around 35.0 years old, with strong Family Orientation tendencies and a notable affinity for Orlebar Brown.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
315K
in United States
Gender
58.0%♀
42.0% male
Age
35.0
average years
Country rank
#49364
among all objects in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Littlest Pet Shop viewers

58.0% are female, 42.0% are male, average age 35.0.

Fig. 02

Gender split

58.0%
Female
42.0%
Male
Demographic split for Littlest Pet Shop audience in United States
MetricValue
Female58.0%
Male42.0%
Average age35.0
Estimated audience size315K
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Littlest Pet Shop audience in United States
Age bracketShare%
16-2434%
25-3419%
35-4417%
45-5417%
55+12%
Fig. 04

Worldwide distribution

36.4%

of the worldwide Littlest Pet Shop audience comes from United States.

Worldwide audience distribution share by country for Littlest Pet Shop
CountryShare
United States36.4%
Japan5.3%
Brazil4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Littlest Pet Shop fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~30K14.39×
02Oklahoma~4K1.21×
03Rhode Island~1K1.13×
04West Virginia~2K1.10×
05Utah~3K1.07×
06Kentucky~4K0.95×
07Idaho~2K0.95×
08Arizona~6K0.90×
09Indiana~6K0.90×
10Iowa~3K0.89×
11Alaska<1K0.87×
12Arkansas~2K0.86×
13Oregon~3K0.85×
14South Dakota<1K0.85×
15Missouri~5K0.84×
16Kansas~2K0.84×
17Ohio~9K0.81×
18Michigan~8K0.81×
19Washington~6K0.81×
20Tennessee~5K0.81×
21Wisconsin~4K0.81×
22Minnesota~4K0.81×
23Massachusetts~5K0.80×
24North Dakota<1K0.80×
25California~30K0.78×
26Texas~20K0.78×
27Nevada~2K0.78×
28Maine<1K0.78×
29New Hampshire<1K0.78×
30Alabama~4K0.77×
31Pennsylvania~9K0.74×
32Illinois~9K0.74×
33Montana<1K0.74×
34Colorado~4K0.73×
35New Mexico~1K0.73×
36Wyoming<1K0.72×
37Florida~10K0.71×
38Virginia~6K0.70×
39Georgia~7K0.68×
40North Carolina~7K0.68×
41Louisiana~3K0.68×
42South Carolina~3K0.66×
43Mississippi~2K0.66×
44Vermont<1K0.66×
45Hawaii<1K0.62×
46Connecticut~2K0.61×
47Delaware<1K0.58×
48New York~10K0.56×
49New Jersey~5K0.56×
50Maryland~3K0.54×
Fig. 06

Affinity by region

Affinity by region — Littlest Pet Shop, United States
0.54×1.00×14.39×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Littlest Pet Shop audience vs. the country average
#·InterestCategoryAffinity×
01Orlebar BrownFashion & Accessoires61.45×
02PlaymobilKids & Family47.43×
03FurbyKids & Family38.44×
04Dover SaddleryShopping28.22×
05Lego MinecraftKids & Family22.39×
06Wisconsin Badgers footballSports21.81×
07Chevrolet CruzeCars & Mobility20.77×
08SlidersMovies & TV17.35×
09Danny PhantomMovies & TV16.95×
10ShopkinsKids & Family15.49×
11Funny animalInternet & Social Media15.39×
12SorbetFood & Beverages14.01×
13Power RangersKids & Family13.94×
14Wisconsin Badgers men's basketballSports11.69×
15Dog agilityPets & Animals9.82×
16Discount TireShopping9.62×
17Best WesternTravel & Leisure9.20×
18Kay JewelersFashion & Accessoires8.26×
19LegoKids & Family2.98×
20Macy'sShopping1.66×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Littlest Pet Shop audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Littlest Pet Shop audience vs. the country average · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.65×
Convenience OrientationPREMIUM1.53×
Quality AwarenessPREMIUM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Littlest Pet Shop audience vs. the country average · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.84×
Healthy LifestyleBALANCE0.93×
Sports ActivityPOWER0.95×
0×1.00× baseline2×
Appendix

Explore more audiences

More Animation audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Littlest Pet Shop over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/littlest-pet-shop-42345” · Methodology