Rascasse Audience Intelligence

Littlest Pet Shop Audience in United States

A data profile of the people who buy, follow and care about Littlest Pet Shop in United States — modelled from more than twelve digital signal sources. Littlest Pet Shop has an estimated audience of 366,913 people in United States.

#646among Video / Board Game in United States#993in Games

The average Littlest Pet Shop fan in United States is 34.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Nebraska, Texas.

Top brand affinities include Discount Tire, Furby, Wisconsin Badgers football, with strongest over-indexing on Discount Tire (9.62× the country average).

Demographically, the Littlest Pet Shop audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Littlest Pet Shop fan in United States is more female, around 34.3 years old, with strong Family Orientation tendencies and a notable affinity for Discount Tire.

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Littlest Pet Shop profile in United States.

Audience size
367K
in United States
Gender
58.0%♀
42.0% male
Age
34.3
average years
Country rank
#43517
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Littlest Pet Shop fans

58.0% are female, 42.0% are male, average age 34.3.

Fig. 02

Gender split

58.0%
Female
42.0%
Male
Demographic split for Littlest Pet Shop audience in United States
MetricValue
Female58.0%
Male42.0%
Average age34.3
Estimated audience size366,913
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Littlest Pet Shop audience in United States
Age bracketShare%
16-1934%
20-2919%
30-3917%
40-4917%
50+12%
Fig. 04

Worldwide distribution

28.5%

of the worldwide Littlest Pet Shop audience comes from United States.

Worldwide audience distribution share by country for Littlest Pet Shop
CountryShare
United States28.5%
Japan7.8%
Germany5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Littlest Pet Shop audience in United States is strongest.

Fig. 05

Top regions by affinity

Littlest Pet Shop fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~30K14.39×
02Oklahoma~5K1.21×
03Rhode Island~1K1.13×
04West Virginia~2K1.10×
05Utah~4K1.07×
06Kentucky~4K0.95×
07Idaho~2K0.95×
08Arizona~7K0.90×
09Indiana~6K0.90×
10Iowa~3K0.89×
11Alaska<1K0.87×
12Arkansas~3K0.86×
13Oregon~4K0.85×
14South Dakota<1K0.85×
15Missouri~5K0.84×
16Kansas~2K0.84×
17Ohio~9K0.81×
18Michigan~8K0.81×
19Washington~6K0.81×
20Tennessee~6K0.81×
21Wisconsin~4K0.81×
22Minnesota~4K0.81×
23Massachusetts~6K0.80×
24North Dakota<1K0.80×
25California~30K0.78×
26Texas~20K0.78×
27Nevada~3K0.78×
28New Hampshire~1K0.78×
29Maine~1K0.78×
30Alabama~4K0.77×
31Pennsylvania~9K0.74×
32Illinois~9K0.74×
33Montana<1K0.74×
34Colorado~4K0.73×
35New Mexico~1K0.73×
36Florida~20K0.71×
37Virginia~6K0.70×
38Georgia~8K0.68×
39North Carolina~8K0.68×
40Louisiana~3K0.68×
41South Carolina~4K0.66×
42Mississippi~2K0.66×
43Vermont<1K0.66×
44Hawaii<1K0.62×
45Connecticut~2K0.61×
46Delaware<1K0.58×
47New York~10K0.56×
48New Jersey~5K0.56×
49Maryland~3K0.54×
50Washington, District of Columbia<1K0.42×
Fig. 06

Affinity by region

Affinity by region — Littlest Pet Shop, United States
0.42×1.00×14.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Littlest Pet Shop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Littlest Pet Shop audience
#·InterestCategoryAffinity×
01Orlebar BrownFashion & Accessoires61.45×
02PlaymobilKids & Family47.43×
03FurbyKids & Family38.44×
04Dover SaddleryShopping28.22×
05Lego MinecraftKids & Family22.39×
06Wisconsin Badgers footballSports21.81×
07Chevrolet CruzeCars & Mobility20.77×
08SlidersMovies & TV17.35×
09Danny PhantomMovies & TV16.95×
10ShopkinsKids & Family15.49×
11Funny animalInternet & Social Media15.39×
12SorbetFood & Beverages14.01×
13Power RangersKids & Family13.94×
14Wisconsin Badgers men's basketballSports11.69×
15Dog agilityPets & Animals9.82×
16Discount TireShopping9.62×
17Best WesternTravel & Leisure9.20×
18Kay JewelersFashion & Accessoires8.26×
19Pizza HutFood & Beverages2.05×
20Macy'sShopping1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Littlest Pet Shop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Littlest Pet Shop audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.65×
Convenience OrientationPREMIUM1.53×
Quality AwarenessPREMIUM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Littlest Pet Shop audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.84×
Healthy LifestyleBALANCE0.93×
Sports ActivityPOWER0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Littlest Pet Shop have in United States?

Littlest Pet Shop has an estimated audience of 366,913 people in United States, concentrated in California and Nebraska.

02

What is the gender split and age of Littlest Pet Shop fans?

58.0% of Littlest Pet Shop fans are female, 42.0% are male, with an average age of 34.3 years.

03

Which brands do Littlest Pet Shop fans like most?

Littlest Pet Shop fans show strongest brand affinity for Discount Tire (9.62×), Furby (38.44×), and Wisconsin Badgers football (21.81×) over the country average.

04

Where do Littlest Pet Shop fans live in United States?

Littlest Pet Shop fans in United States are most concentrated in California (reach ~30K), Nebraska (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Littlest Pet Shop fans also like?

Beyond Littlest Pet Shop itself, the audience over-indexes on Furby (38.44×), Wisconsin Badgers football (21.81×), Playmobil (47.43×), and Orlebar Brown (61.45×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Littlest Pet Shop audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Littlest Pet Shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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