Rascasse Audience Intelligence

Dover Saddlery Target Market in United States

A data profile of the people who buy, follow and care about Dover Saddlery in United States — modelled from more than twelve digital signal sources. Dover Saddlery has an estimated audience of 553,500 people in United States.

#3546among Brand in United States#489in Shopping

The average Dover Saddlery fan in United States is 37.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Sanctuary (TV series), Electronica, Daniel Tiger's Neighborhood, with strongest over-indexing on Sanctuary (TV series) (50.25× the country average).

Demographically, the Dover Saddlery audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dover Saddlery fan in United States is more female, around 37.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Sanctuary (TV series).

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dover Saddlery profile in United States.

Audience size
554K
in United States
Gender
67.0%♀
33.0% male
Age
37.3
average years
Country rank
#34512
Brand in United States
Fig. 01

Search interest · 12-month trend

+36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Dover Saddlery

67.0% are female, 33.0% are male, average age 37.3.

Fig. 02

Gender split

67.0%
Female
33.0%
Male
Demographic split for Dover Saddlery audience in United States
MetricValue
Female67.0%
Male33.0%
Average age37.3
Estimated audience size553,500
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Dover Saddlery audience in United States
Age bracketShare%
16-1927%
20-2919%
30-3916%
40-4918%
50+19%
Fig. 04

Worldwide distribution

89.5%

of the worldwide Dover Saddlery audience comes from United States.

Worldwide audience distribution share by country for Dover Saddlery
CountryShare
United States89.5%
Brazil4.1%
Canada2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dover Saddlery audience in United States is strongest.

Fig. 05

Top regions by affinity

Dover Saddlery customers by region in United States
#RegionReachAffinity×
01New Hampshire~8K3.91×
02Rhode Island~5K3.06×
03Connecticut~10K2.83×
04Vermont~2K2.40×
05Maryland~20K2.28×
06Virginia~30K2.14×
07Maine~4K2.08×
08Massachusetts~20K2.05×
09Delaware~3K1.97×
10Pennsylvania~30K1.48×
11North Carolina~20K1.44×
12Colorado~10K1.43×
13South Carolina~9K1.14×
14Georgia~20K1.09×
15New Jersey~10K1.08×
16Washington, District of Columbia~2K1.06×
17Wisconsin~8K1.02×
18New York~30K0.99×
19Florida~30K0.95×
20Montana~1K0.94×
21Michigan~10K0.93×
22Minnesota~7K0.91×
23Tennessee~9K0.89×
24Kentucky~6K0.87×
25Illinois~10K0.85×
26Texas~30K0.76×
27West Virginia~2K0.76×
28Alaska<1K0.66×
29North Dakota<1K0.64×
30South Dakota<1K0.62×
31Idaho~2K0.59×
32Ohio~9K0.57×
33Alabama~4K0.55×
34California~30K0.54×
35Iowa~2K0.53×
36Oregon~3K0.51×
37New Mexico~1K0.51×
38Hawaii~1K0.51×
39Washington~5K0.50×
40Nebraska~1K0.49×
41Mississippi~2K0.48×
42Kansas~2K0.48×
43Indiana~4K0.47×
44Arkansas~2K0.47×
45Oklahoma~3K0.46×
46Louisiana~3K0.44×
47Missouri~3K0.40×
48Utah~2K0.40×
49Nevada~2K0.38×
50Arizona~4K0.35×
Fig. 06

Affinity by region

Affinity by region — Dover Saddlery, United States
0.35×1.00×3.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dover Saddlery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dover Saddlery audience
#·InterestCategoryAffinity×
01Horse.comSports102.50×
02Mountain WarehouseFashion & Accessoires85.06×
03Daniel Tiger's NeighborhoodMovies & TV75.57×
04The Fugitive (TV series)Movie / TV Show / Series69.78×
05Sanctuary (TV series)Movies & TV50.25×
06Viktor FranklLiterature46.91×
07Book RiotLiterature45.03×
08Cats and DogsPets & Animals40.52×
09EritreaTravel & Leisure33.41×
10Super SentaiMovies & TV33.23×
11School of RockMovies & TV29.36×
12Kamen RiderMovies & TV28.63×
13ElectronicaMusic & Radio23.60×
14Wisconsin Badgers men's basketballSports20.21×
15Online shopping rewardsShopping17.09×
16Bob RossMovies & TV16.29×
17The ChiveNews14.53×
18Environmental technologyHome & Garden10.16×
19FarmerHome & Garden7.70×
20Native american culture in the united statesPolitics & Society5.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dover Saddlery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dover Saddlery audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.62×
Pet OwnershipJOY1.19×
SustainabilityBALANCE1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dover Saddlery audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.60×
Community OrientationOPEN0.62×
TraditionCONSERVATISM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Dover Saddlery's target market in United States?

Dover Saddlery's target market in United States covers an estimated 553,500 people, concentrated in Texas and Florida.

02

What is the gender split and age of Dover Saddlery customers?

67.0% of the Dover Saddlery audience are female, 33.0% are male, with an average age of 37.3 years.

03

Which brands do Dover Saddlery fans like most?

Dover Saddlery fans show strongest brand affinity for Sanctuary (TV series) (50.25×), Electronica (23.6×), and Daniel Tiger's Neighborhood (75.57×) over the country average.

04

Where do Dover Saddlery fans live in United States?

Dover Saddlery fans in United States are most concentrated in Texas (reach ~30K), Florida (reach ~30K), and California (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Dover Saddlery fans also like?

Beyond Dover Saddlery itself, the audience over-indexes on Electronica (23.6×), Daniel Tiger's Neighborhood (75.57×), The Fugitive (TV series) (69.78×), and School of Rock (29.36×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dover Saddlery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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