Dover Saddlery Audience in United States

Dover Saddlery logo

Dover Saddlery has an estimated audience of 518,074 people in United States. 67.0% are female, 33.0% are male, average age 37.3. Top regions: Texas, California, Florida. Top brand affinities: Sanctuary (TV series), Daniel Tiger's Neighborhood, Electronica, The Fugitive (TV series), School of Rock.

The average Dover Saddlery fan in United States is 37.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Sanctuary (TV series), Daniel Tiger's Neighborhood, Electronica, with strongest over-indexing on Sanctuary (TV series) (50.25× the country average). Demographically, the Dover Saddlery audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Luxury Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Demographics of Dover Saddlery fans

Demographic split for Dover Saddlery audience in United States
MetricValue
Female67.0%
Male33.0%
Average age37.3
Estimated audience size518,074

Audience persona

The typical Dover Saddlery fan in United States is more female, around 37.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Sanctuary (TV series).

Top regions in United States

Top regions ranked by reach for Dover Saddlery in United States
RegionReachAffinity
Texas32,4240.73×
California32,3970.57×
Florida32,2520.92×
New York30,0741.04×
Pennsylvania26,9381.54×
Virginia24,9231.97×
North Carolina22,5951.45×
Massachusetts20,3091.99×
Maryland20,3082.28×
Georgia16,9091.06×
Illinois14,9650.87×
New Jersey13,8011.05×
Connecticut13,6562.63×
Michigan13,0630.96×
Colorado10,5471.29×
Ohio9,4960.6×
Tennessee8,8660.85×
South Carolina8,7261.12×
Wisconsin8,4801.09×
New Hampshire8,0813.96×
Minnesota7,0570.95×
Kentucky6,1450.95×
Washington5,7660.55×
Indiana4,6920.5×
Rhode Island4,5972.79×
Maine4,3492.34×
Alabama4,1000.57×
Arizona3,4850.33×
Missouri3,0820.37×
Oregon2,9700.5×
Delaware2,6891.88×
Louisiana2,6010.39×
Oklahoma2,3360.41×
Vermont2,3162.55×
Iowa2,1290.5×
Kansas1,7460.43×
West Virginia1,6080.67×
Arkansas1,6070.38×
Washington, District of Columbia1,5711.01×
Mississippi1,5160.36×
Utah1,3890.3×
Nevada1,3400.27×
Montana1,3170.92×
Idaho1,2550.48×
New Mexico1,0420.4×
Nebraska9390.36×
Hawaii5460.25×
South Dakota4680.39×
Wyoming4570.6×
Alaska4030.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dover Saddlery audience
BrandAffinityCategory
Sanctuary (TV series)50.25×Movies & TV
Daniel Tiger's Neighborhood75.57×Movies & TV
Electronica23.6×Music & Radio
The Fugitive (TV series)69.78×
School of Rock29.36×Movies & TV
Horse.com102.5×Sports
The Chive14.53×News
Mountain Warehouse85.06×Fashion & Accessoires
Online shopping rewards17.09×Shopping
Bob Ross16.29×Movies & TV
Farmer7.7×Home & Garden
Viktor Frankl46.91×Literature
Wisconsin Badgers men's basketball20.21×Sports
Native american culture in the united states5.4×Politics & Society
Eritrea33.41×Travel & Leisure
Cats and Dogs40.52×Pets & Animals
Book Riot45.03×Literature
Environmental technology10.16×Home & Garden
Super Sentai33.23×Movies & TV
Kamen Rider28.63×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dover Saddlery audience
TraitClusterScore
Luxury OrientationPREMIUM2.37
DIY MentalityTHRILL1.98
Quality AwarenessPREMIUM1.98
Convenience OrientationPREMIUM1.9
Design AffinityPREMIUM1.66
Pet OwnershipJOY1.45

Worldwide distribution

Worldwide audience distribution share by country for Dover Saddlery
CountryShare
United States89.0%
Brazil4.4%
Canada3.0%

See Dover Saddlery audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Dover Saddlery have in United States?

Dover Saddlery has an estimated audience of 518,074 people in United States, concentrated in Texas and California.

What is the gender split and age of Dover Saddlery fans?

67.0% of Dover Saddlery fans are female, 33.0% are male, with an average age of 37.3 years.

Which brands do Dover Saddlery fans like most?

Dover Saddlery fans show strongest brand affinity for Sanctuary (TV series) (50.25×), Daniel Tiger's Neighborhood (75.57×), and Electronica (23.6×) over the country average.

Where do Dover Saddlery fans live in United States?

Dover Saddlery fans in United States are most concentrated in Texas (reach 32,424), California (reach 32,397), and Florida (reach 32,252). These three regions account for the largest share of the active audience.

What other brands do Dover Saddlery fans also like?

Beyond Dover Saddlery itself, the audience over-indexes on Daniel Tiger's Neighborhood (75.57×), Electronica (23.6×), The Fugitive (TV series) (69.78×), and School of Rock (29.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dover Saddlery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.