Cats and Dogs Audience in United States
Cats and Dogs has an estimated audience of 467,437 people in United States. 72.3% are female, 27.7% are male, average age 34.4. Top brand affinities: Dog agility, zooplus.de, Pet sitting, Dogo Argentino, Discount Tire.
Top brand affinities include Dog agility, zooplus.de, Pet sitting, with strongest over-indexing on Dog agility (39.95× the country average). Demographically, the Cats and Dogs audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity.
Category: Pets & Animals
Demographics of Cats and Dogs fans
| Metric | Value |
|---|---|
| Female | 72.3% |
| Male | 27.7% |
| Average age | 34.4 |
| Estimated audience size | 467,437 |
Audience persona
The typical Cats and Dogs fan in United States is more female, around 34.4 years old, with strong Pet Ownership tendencies and a notable affinity for Dog agility.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog agility | 39.95× | Pets & Animals |
| zooplus.de | 3500× | Pets & Animals |
| Pet sitting | 11.76× | Pets & Animals |
| Dogo Argentino | 44.58× | Pets & Animals |
| Discount Tire | 5.81× | Shopping |
| Chumba Casino | 7.75× | Travel & Leisure |
| Kia Sportage | 16.51× | Cars & Mobility |
| Vulture | 14.27× | Pets & Animals |
| Milwaukee Brewers | 5.56× | Sports |
| Wisconsin Badgers men's basketball | 14.25× | Sports |
| Hindi | 8.03× | Politics & Society |
| Dental insurance | 11.48× | Business & Career |
| Petco | 3.09× | Shopping |
| D&R | 11.46× | Technology & Electronics |
| Poodle | 3.65× | Pets & Animals |
| PSV Eindhoven | 20× | Sports |
| French Bulldog | 3.38× | Pets & Animals |
| Yorkshire Terrier | 3.51× | Pets & Animals |
| Beagle | 3.91× | Pets & Animals |
| Cane Corso | 5.92× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.28 |
| LGBTQ+ Identity | OPEN | 1.65 |
| Design Affinity | PREMIUM | 1.55 |
| Patriotism | CONSERVATISM | 1.54 |
| Sustainability | BALANCE | 1.37 |
| Travelling | THRILL | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 45.7% |
| United Kingdom | 15.9% |
| Australia | 5.4% |
See Cats and Dogs audiences in other countries
More Pets & Animals audiences in United States
How to read this data
Audience size is the estimated number of people in United States who actively search for Cats and Dogs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.