Rascasse Audience Intelligence

Cats and Dogs Audience in United States

A data profile of the people who buy, follow and care about Cats and Dogs in United States — modelled from more than twelve digital signal sources. Cats and Dogs has an estimated audience of 605,346 people in United States.

#10599among Topic in United States#483in Pets & Animals

The average Cats and Dogs fan in United States is 34.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dog agility, Dogo Argentino, zooplus.de, with strongest over-indexing on Dog agility (49.27× the country average).

Demographically, the Cats and Dogs audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Pet Ownership, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cats and Dogs fan in United States is more female, around 34.1 years old, with strong Pet Ownership tendencies and a notable affinity for Dog agility.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cats and Dogs profile in United States.

Audience size
605K
in United States
Gender
73.0%♀
27.0% male
Age
34.1
average years
Country rank
#32639
Topic in United States
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cats and Dogs fans

73.0% are female, 27.0% are male, average age 34.1.

Fig. 02

Gender split

73.0%
Female
27.0%
Male
Demographic split for Cats and Dogs audience in United States
MetricValue
Female73.0%
Male27.0%
Average age34.1
Estimated audience size605,346
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Cats and Dogs audience in United States
Age bracketShare%
16-1934%
20-2921%
30-3917%
40-4916%
50+12%
Fig. 04

Worldwide distribution

46.5%

of the worldwide Cats and Dogs audience comes from United States.

Worldwide audience distribution share by country for Cats and Dogs
CountryShare
United States46.5%
United Kingdom16.0%
Australia6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cats and Dogs audience in United States is strongest.

Fig. 05

Top regions by affinity

Cats and Dogs fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~7K1.38×
02Mississippi~7K1.34×
03West Virginia~3K1.27×
04Kentucky~9K1.26×
05Alabama~10K1.20×
06Indiana~10K1.15×
07Missouri~10K1.13×
08Oklahoma~7K1.13×
09Ohio~20K1.11×
10Idaho~3K1.11×
11Pennsylvania~20K1.10×
12North Carolina~20K1.10×
13Tennessee~10K1.10×
14Massachusetts~10K1.07×
15Maine~2K1.07×
16Georgia~20K1.06×
17South Carolina~9K1.06×
18Louisiana~8K1.06×
19Kansas~5K1.06×
20Michigan~20K1.03×
21Texas~50K1.01×
22Virginia~10K1.01×
23New Mexico~3K0.98×
24New Hampshire~2K0.98×
25Nebraska~3K0.97×
26Alaska~1K0.97×
27Nevada~5K0.96×
28Delaware~2K0.96×
29Iowa~5K0.95×
30California~60K0.94×
31Connecticut~6K0.94×
32South Dakota~1K0.94×
33North Dakota~1K0.94×
34Vermont<1K0.94×
35New Jersey~10K0.93×
36Arizona~10K0.93×
37Washington~10K0.93×
38Maryland~9K0.92×
39Oregon~6K0.92×
40New York~30K0.91×
41Illinois~20K0.90×
42Rhode Island~2K0.90×
43Wisconsin~8K0.86×
44Utah~5K0.86×
45Wyoming<1K0.86×
46Florida~30K0.85×
47Colorado~8K0.84×
48Minnesota~7K0.82×
49Hawaii~2K0.81×
50Washington, District of Columbia~1K0.74×
Fig. 06

Affinity by region

Affinity by region — Cats and Dogs, United States
0.74×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cats and Dogs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cats and Dogs audience
#·InterestCategoryAffinity×
01zooplus.dePets & Animals3419.33×
02Dogo ArgentinoPets & Animals94.08×
03Dog agilityPets & Animals49.27×
04HindiPolitics & Society26.05×
05Pet sittingPets & Animals16.11×
06City BankBusiness & Career12.20×
07Discount TireShopping11.86×
08WashingBeauty & Wellness11.86×
09PoodlePets & Animals11.10×
10Australian ShepherdPets & Animals10.92×
11BeaglePets & Animals10.75×
12Yorkshire TerrierPets & Animals10.27×
13French BulldogPets & Animals9.75×
14Chihuahua (dog)Pets & Animals9.75×
15Siberian HuskyPets & Animals9.48×
16Shih TzuPets & Animals9.07×
17Labrador RetrieverPets & Animals8.96×
18Dog harnessPets & Animals8.54×
19BulldogPets & Animals7.70×
20Dog walkingPets & Animals7.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cats and Dogs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cats and Dogs audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.35×
PatriotismCONSERVATISM2.32×
Convenience OrientationPREMIUM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cats and Dogs audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.87×
Social Media UsageJOY0.99×
Sports ActivityPOWER1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cats and Dogs have in United States?

Cats and Dogs has an estimated audience of 605,346 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cats and Dogs fans?

73.0% of Cats and Dogs fans are female, 27.0% are male, with an average age of 34.1 years.

03

Which brands do Cats and Dogs fans like most?

Cats and Dogs fans show strongest brand affinity for Dog agility (49.27×), Dogo Argentino (94.08×), and zooplus.de (3419.33×) over the country average.

04

Where do Cats and Dogs fans live in United States?

Cats and Dogs fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Cats and Dogs fans also like?

Beyond Cats and Dogs itself, the audience over-indexes on Dogo Argentino (94.08×), zooplus.de (3419.33×), Pet sitting (16.11×), and Discount Tire (11.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Cats and Dogs audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cats and Dogs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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