Rascasse Audience Intelligence

Book Riot Audience in United States

A data profile of the people who buy, follow and care about Book Riot in United States — modelled from more than twelve digital signal sources. Book Riot has an estimated audience of 351,950 people in United States.

#1443among Website / Newspaper / Magazine in United States#1127in Literature

The average Book Riot fan in United States is 35.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Simon Helberg, Obsessed (2009 film), Lego Batman, with strongest over-indexing on Simon Helberg (127.8× the country average).

Demographically, the Book Riot audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Individualism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Book Riot fan in United States is more female, around 35.2 years old, with strong Individualism tendencies and a notable affinity for Simon Helberg.

Category: Literature · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Book Riot profile in United States.

Audience size
352K
in United States
Gender
75.2%♀
24.8% male
Age
35.2
average years
Country rank
#44484
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Book Riot

75.2% are female, 24.8% are male, average age 35.2.

Fig. 02

Gender split

75.2%
Female
24.8%
Male
Demographic split for Book Riot audience in United States
MetricValue
Female75.2%
Male24.8%
Average age35.2
Estimated audience size351,950
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Book Riot audience in United States
Age bracketShare%
16-1934%
20-2918%
30-3916%
40-4916%
50+16%
Fig. 04

Worldwide distribution

66.0%

of the worldwide Book Riot audience comes from United States.

Worldwide audience distribution share by country for Book Riot
CountryShare
United States66.0%
United Kingdom7.9%
Canada5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Book Riot audience in United States is strongest.

Fig. 05

Top regions by affinity

Book Riot fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~7K1.76×
02Massachusetts~10K1.54×
03Wisconsin~8K1.46×
04Washington~10K1.39×
05Minnesota~7K1.38×
06Indiana~8K1.32×
07Maine~2K1.30×
08Ohio~10K1.27×
09Rhode Island~1K1.27×
10Virginia~10K1.24×
11Kansas~3K1.23×
12Illinois~10K1.22×
13Colorado~7K1.22×
14Connecticut~4K1.19×
15Delaware~1K1.16×
16Vermont<1K1.15×
17Washington, District of Columbia~1K1.12×
18New York~20K1.11×
19Kentucky~5K1.10×
20South Dakota<1K1.10×
21Pennsylvania~10K1.06×
22Missouri~6K1.03×
23Nebraska~2K1.03×
24West Virginia~2K1.03×
25Iowa~3K0.98×
26Alaska<1K0.96×
27Arkansas~3K0.94×
28New Hampshire~1K0.94×
29Michigan~8K0.92×
30New Jersey~8K0.92×
31Alabama~5K0.92×
32New Mexico~2K0.92×
33Montana<1K0.92×
34North Dakota<1K0.92×
35Tennessee~6K0.90×
36Idaho~2K0.89×
37Maryland~5K0.88×
38Utah~3K0.86×
39North Carolina~9K0.84×
40South Carolina~4K0.84×
41Hawaii~1K0.84×
42Oklahoma~3K0.82×
43Mississippi~2K0.81×
44Louisiana~3K0.76×
45Georgia~8K0.73×
46Nevada~2K0.73×
47Arizona~5K0.72×
48California~30K0.69×
49Texas~20K0.60×
50Florida~10K0.59×
Fig. 06

Affinity by region

Affinity by region — Book Riot, United States
0.59×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Book Riot audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Book Riot audience
#·InterestCategoryAffinity×
01Simon HelbergMovies & TV127.80×
02Lego BatmanKids & Family51.65×
03Dover SaddleryShopping45.03×
04WaterstonesLiterature36.36×
05WestJetTravel & Leisure30.70×
06David FincherMovies & TV19.01×
07Obsessed (2009 film)Movies & TV18.23×
08Books-A-MillionLiterature17.54×
09EVA AirTravel & Leisure16.89×
10Book discussion clubLiterature13.37×
11GoodreadsLiterature9.89×
12Young-adult fictionLiterature9.15×
13Alison BrieMovies & TV9.02×
14Vanessa KirbyMovies & TV8.93×
15Barnes & NobleLiterature7.91×
16Progressive rockMusic & Radio6.96×
17E-book readersTechnology & Electronics4.94×
18Non-alcoholic beverageFood & Beverages4.50×
19LibraryLiterature4.45×
20Britney SpearsMusic & Radio3.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Book Riot audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Book Riot audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.97×
Community OrientationOPEN1.60×
Convenience OrientationPREMIUM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Book Riot audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
Risk AppetiteTHRILL0.82×
Quality AwarenessPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Book Riot have in United States?

Book Riot has an estimated audience of 351,950 people in United States, concentrated in California and New York.

02

What is the gender split and age of Book Riot fans?

75.2% of Book Riot fans are female, 24.8% are male, with an average age of 35.2 years.

03

Which brands do Book Riot fans like most?

Book Riot fans show strongest brand affinity for Simon Helberg (127.8×), Obsessed (2009 film) (18.23×), and Lego Batman (51.65×) over the country average.

04

Where do Book Riot fans live in United States?

Book Riot fans in United States are most concentrated in California (reach ~30K), New York (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Book Riot fans also like?

Beyond Book Riot itself, the audience over-indexes on Obsessed (2009 film) (18.23×), Lego Batman (51.65×), Book discussion club (13.37×), and Books-A-Million (17.54×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Book Riot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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