Book Riot Audience in United States
Book Riot has an estimated audience of 352,338 people in United States. 75.2% are female, 24.8% are male, average age 35.2. Top regions: California, New York, Texas. Top brand affinities: Lulu 黃路梓茵, Jaws, Product design, San Jacinto, California, Dog breed.
The average Book Riot fan in United States is 35.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Lulu 黃路梓茵, Jaws, Product design, with strongest over-indexing on Lulu 黃路梓茵 (12.42× the country average). Demographically, the Book Riot audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Individualism, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Literature · Type: Website / Newspaper / Magazine
Demographics of Book Riot fans
| Metric | Value |
|---|---|
| Female | 75.2% |
| Male | 24.8% |
| Average age | 35.2 |
| Estimated audience size | 352,338 |
Audience persona
The typical Book Riot fan in United States is more female, around 35.2 years old, with strong Individualism tendencies and a notable affinity for Lulu 黃路梓茵.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 27,566 | 0.71× |
| New York | 23,763 | 1.21× |
| Texas | 19,106 | 0.63× |
| Illinois | 16,157 | 1.38× |
| Ohio | 15,135 | 1.39× |
| Pennsylvania | 13,307 | 1.12× |
| Florida | 12,999 | 0.54× |
| Massachusetts | 11,972 | 1.72× |
| Virginia | 11,916 | 1.39× |
| Washington | 11,613 | 1.64× |
| North Carolina | 9,008 | 0.85× |
| Michigan | 8,988 | 0.98× |
| Indiana | 8,914 | 1.38× |
| Wisconsin | 8,799 | 1.66× |
| New Jersey | 8,482 | 0.95× |
| Oregon | 8,176 | 2.02× |
| Georgia | 7,537 | 0.69× |
| Colorado | 7,403 | 1.33× |
| Minnesota | 7,303 | 1.45× |
| Missouri | 5,875 | 1.03× |
| Kentucky | 5,205 | 1.18× |
| Maryland | 5,174 | 0.85× |
| Arizona | 4,811 | 0.67× |
| Tennessee | 4,735 | 0.67× |
| Alabama | 4,601 | 0.93× |
| Connecticut | 4,480 | 1.27× |
| South Carolina | 4,320 | 0.82× |
| Kansas | 4,208 | 1.52× |
| Oklahoma | 3,103 | 0.79× |
| Louisiana | 2,995 | 0.66× |
| Arkansas | 2,992 | 1.03× |
| Iowa | 2,585 | 0.89× |
| Utah | 2,052 | 0.65× |
| Maine | 1,865 | 1.48× |
| Mississippi | 1,623 | 0.56× |
| Nevada | 1,421 | 0.42× |
| New Mexico | 1,344 | 0.76× |
| West Virginia | 1,307 | 0.8× |
| Idaho | 1,299 | 0.74× |
| Nebraska | 1,270 | 0.72× |
| Washington, District of Columbia | 1,206 | 1.14× |
| New Hampshire | 1,159 | 0.84× |
| Delaware | 1,098 | 1.13× |
| Rhode Island | 1,040 | 0.93× |
| South Dakota | 949 | 1.17× |
| Montana | 758 | 0.78× |
| Hawaii | 739 | 0.49× |
| Vermont | 682 | 1.1× |
| North Dakota | 476 | 0.66× |
| Alaska | 468 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lulu 黃路梓茵 | 12.42× | Movies & TV |
| Jaws | 20× | Movies & TV |
| Product design | 3.22× | Business & Career |
| San Jacinto, California | 17.94× | Travel & Leisure |
| Dog breed | 1.72× | Pets & Animals |
| Shiba Inu | 9.14× | Pets & Animals |
| Elsword | 20× | Games |
| Kendra Scott | 3.43× | Fashion & Accessoires |
| Pantsuit | 10.58× | Fashion & Accessoires |
| Nebraska Cornhuskers football | 3.6× | Sports |
| Natural rubber | 1.99× | Cars & Mobility |
| Whataburger | 1.62× | Food & Beverages |
| Keene, New Hampshire | 16.8× | Travel & Leisure |
| JDSU | 2.52× | Business & Career |
| Home equity | 1.6× | Home & Garden |
| Jesse Plemons | 2.6× | Movies & TV |
| Janitor | 4.73× | Home & Garden |
| Home staging | 3.36× | Home & Garden |
| Godalming | 35.96× | Travel & Leisure |
| Hocus Pocus | 2.94× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.56 |
| Price Sensitivity | PREMIUM | 1.49 |
| Mindfulness | BALANCE | 1.39 |
| Creativity | OPEN | 1.39 |
| Design Affinity | PREMIUM | 1.38 |
| Sustainability | BALANCE | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 66.0% |
| United Kingdom | 7.9% |
| Canada | 5.3% |
See Book Riot audiences in other countries
More Literature audiences in United States
Frequently asked questions
How many fans does Book Riot have in United States?
Book Riot has an estimated audience of 352,338 people in United States, concentrated in California and New York.
What is the gender split and age of Book Riot fans?
75.2% of Book Riot fans are female, 24.8% are male, with an average age of 35.2 years.
Which brands do Book Riot fans like most?
Book Riot fans show strongest brand affinity for Lulu 黃路梓茵 (12.42×), Jaws (20×), and Product design (3.22×) over the country average.
Where do Book Riot fans live in United States?
Book Riot fans in United States are most concentrated in California (reach 27,566), New York (reach 23,763), and Texas (reach 19,106). These three regions account for the largest share of the active audience.
What other brands do Book Riot fans also like?
Beyond Book Riot itself, the audience over-indexes on Jaws (20×), Product design (3.22×), San Jacinto, California (17.94×), and Dog breed (1.72×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Book Riot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.