WestJet Audience in United States

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WestJet has an estimated audience of 772,655 people in United States. 48.6% are female, 51.4% are male, average age 34.9. Top regions: California, Florida, Texas. Top brand affinities: Superman (TV series), Thorntons, DeviantArt, Akira (manga), Wyatt Russell.

The average WestJet fan in United States is 34.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Superman (TV series), Thorntons, DeviantArt, with strongest over-indexing on Superman (TV series) (21.06× the country average). Demographically, the WestJet audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Travelling, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of WestJet fans

Demographic split for WestJet audience in United States
MetricValue
Female48.6%
Male51.4%
Average age34.9
Estimated audience size772,655

Audience persona

The typical WestJet fan in United States is balanced, around 34.9 years old, with strong Travelling tendencies and a notable affinity for Superman (TV series).

Top regions in United States

Top regions ranked by reach for WestJet in United States
RegionReachAffinity
California177,0082.08×
Florida109,0942.09×
Texas55,8030.84×
Arizona54,1873.43×
New York43,9071.02×
Georgia38,6231.62×
Washington36,4712.35×
Nevada31,9734.28×
Hawaii23,3327.03×
Michigan21,1881.05×
Tennessee17,0261.1×
Illinois16,7340.65×
Minnesota16,0081.45×
Virginia11,6790.62×
Oregon11,6411.31×
Colorado11,2170.92×
North Carolina11,1110.48×
Massachusetts10,7810.71×
Ohio9,7700.41×
Pennsylvania8,6600.33×
New Jersey7,4420.38×
Maryland6,6740.5×
South Carolina6,6350.57×
Wisconsin5,8440.5×
Alabama5,7880.54×
Utah5,3610.77×
Indiana5,3130.38×
Missouri4,4100.35×
Kentucky4,1820.43×
Connecticut3,7360.48×
Louisiana3,4130.34×
Washington, District of Columbia2,9461.27×
Alaska2,8721.74×
Montana2,6661.24×
Iowa2,4880.39×
North Dakota2,3771.5×
Idaho2,1900.57×
Oklahoma2,1270.25×
Kansas1,9860.33×
Maine1,7330.63×
New Hampshire1,6320.54×
Mississippi1,5600.24×
Arkansas1,3480.21×
New Mexico1,3090.34×
Nebraska1,1660.3×
Vermont9300.69×
Rhode Island8710.35×
West Virginia7750.22×
South Dakota7100.4×
Wyoming5990.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for WestJet audience
BrandAffinityCategory
Superman (TV series)21.06×Movies & TV
Thorntons52.77×Food & Beverages
DeviantArt13.38×Internet & Social Media
Akira (manga)29.04×Movies & TV
Wyatt Russell24.19×Movies & TV
Solitaire12.9×Games
Black Coffee (play)64.5×Literature
Forbidden Planet79.01×Literature
Tekken35.76×Games
Akira (film)22.61×Movies & TV
Ultima (series)80.3×Games
Sobeys72.25×Food & Beverages
Vueling50.61×Travel & Leisure
Tekken 753.77×Games
Epic Fails49.84×Internet & Social Media
Turn-based strategy19.04×Games
Zac Efron10.62×Movies & TV
CBeebies42.64×Movies & TV
Reitmans66.85×Fashion & Accessoires
Cake Craft and Decoration69.44×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by WestJet audience
TraitClusterScore
TravellingTHRILL5.64
Design AffinityPREMIUM1.92
Quality AwarenessPREMIUM1.81
Luxury OrientationPREMIUM1.7
SustainabilityBALANCE1.59
IndulgenceJOY1.58

Worldwide distribution

Worldwide audience distribution share by country for WestJet
CountryShare
Canada73.0%
United States8.2%
United Kingdom2.5%

See WestJet audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does WestJet have in United States?

WestJet has an estimated audience of 772,655 people in United States, concentrated in California and Florida.

What is the gender split and age of WestJet fans?

48.6% of WestJet fans are female, 51.4% are male, with an average age of 34.9 years.

Which brands do WestJet fans like most?

WestJet fans show strongest brand affinity for Superman (TV series) (21.06×), Thorntons (52.77×), and DeviantArt (13.38×) over the country average.

Where do WestJet fans live in United States?

WestJet fans in United States are most concentrated in California (reach 177,008), Florida (reach 109,094), and Texas (reach 55,803). These three regions account for the largest share of the active audience.

What other brands do WestJet fans also like?

Beyond WestJet itself, the audience over-indexes on Thorntons (52.77×), DeviantArt (13.38×), Akira (manga) (29.04×), and Wyatt Russell (24.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for WestJet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.