Ultima (series) Audience in United States

Ultima (series) logo

Ultima (series) has an estimated audience of 255,924 people in United States. 37.7% are female, 62.3% are male, average age 31.0. Top regions: California, Texas, Florida. Top brand affinities: Chrono Trigger, Autism Awareness, Diabetes mellitus awareness, Dragon Quest, Guild Wars 2.

The average Ultima (series) fan in United States is 31.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Chrono Trigger, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Chrono Trigger (190.02× the country average). Demographically, the Ultima (series) audience skews more male with an average age of 31.0, and over-indexes on personality traits such as Tradition, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Fantasy

Demographics of Ultima (series) fans

Demographic split for Ultima (series) audience in United States
MetricValue
Female37.7%
Male62.3%
Average age31.0
Estimated audience size255,924

Audience persona

The typical Ultima (series) fan in United States is more male, around 31.0 years old, with strong Tradition tendencies and a notable affinity for Chrono Trigger.

Top regions in United States

Top regions ranked by reach for Ultima (series) in United States
RegionReachAffinity
California31,0181.1×
Texas23,6661.08×
Florida20,2291.17×
New York14,8201.04×
Pennsylvania12,1631.41×
Illinois8,6481.01×
North Carolina7,9261.03×
Georgia7,4770.95×
Ohio7,0260.89×
New Jersey6,7071.03×
Virginia6,4051.03×
Michigan6,0750.91×
Massachusetts6,0551.2×
Washington5,9821.17×
Arizona5,8981.13×
Tennessee5,2211.02×
Indiana4,6931×
Colorado4,6911.16×
Kentucky4,0111.25×
Minnesota3,8451.05×
Missouri3,8250.93×
South Carolina3,7410.97×
Wisconsin3,7100.96×
Maryland3,6930.84×
Oregon3,1731.08×
Alabama3,1720.89×
Louisiana3,0260.92×
Connecticut2,8671.12×
Oklahoma2,7530.97×
Utah2,3951.05×
Nevada2,3640.95×
Iowa2,2101.05×
Kansas2,1041.04×
Arkansas1,8110.86×
Mississippi1,5410.73×
Idaho1,5311.19×
Nebraska1,2600.98×
New Mexico1,2080.94×
New Hampshire1,1811.17×
Hawaii9940.9×
Maine9861.08×
West Virginia8130.68×
Rhode Island8070.99×
Washington, District of Columbia6880.89×
Montana6720.95×
South Dakota5390.91×
North Dakota5381.02×
Delaware5220.74×
Alaska4660.85×
Vermont4030.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ultima (series) audience
BrandAffinityCategory
Chrono Trigger190.02×Games
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Dragon Quest64.21×Games
Guild Wars 266.12×Games
Final Fantasy17.99×Games
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Kia Sportage24.75×Cars & Mobility
The Shannara Chronicles76.95×Movies & TV
Mass Effect38.92×Games
Income tax13.19×Business & Career
Dragon Age: Inquisition69.57×Games
Black Desert30.68×Games
Battlestar Galactica26.09×Movies & TV
American Gods (TV series)19.76×Movies & TV
Diablo (series)13.25×Games
Darkest Dungeon43.16×Games
MapleStory27.98×Games
Eve Online30.72×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ultima (series) audience
TraitClusterScore
TraditionCONSERVATISM1.44
Convenience OrientationPREMIUM1.39
SpiritualityBALANCE1.31
Price SensitivityPREMIUM1.24
MindfulnessBALANCE1.21
ExtroversionTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for Ultima (series)
CountryShare
Italy14.4%
Spain11.7%
United States7.0%

See Ultima (series) audiences in other countries

More Fantasy audiences in United States

Frequently asked questions

How many fans does Ultima (series) have in United States?

Ultima (series) has an estimated audience of 255,924 people in United States, concentrated in California and Texas.

What is the gender split and age of Ultima (series) fans?

37.7% of Ultima (series) fans are female, 62.3% are male, with an average age of 31.0 years.

Which brands do Ultima (series) fans like most?

Ultima (series) fans show strongest brand affinity for Chrono Trigger (190.02×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Ultima (series) fans live in United States?

Ultima (series) fans in United States are most concentrated in California (reach 31,018), Texas (reach 23,666), and Florida (reach 20,229). These three regions account for the largest share of the active audience.

What other brands do Ultima (series) fans also like?

Beyond Ultima (series) itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Dragon Quest (64.21×), and Guild Wars 2 (66.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ultima (series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.