Rascasse Audience Intelligence

Ultima (series) Audience in United States

A data profile of the people who buy, follow and care about Ultima (series) in United States — modelled from more than twelve digital signal sources. Ultima (series) has an estimated audience of 257,135 people in United States.

#35among Fantasy in United States#859among Video / Board Game in United States#1254in Games

The average Ultima (series) fan in United States is 31.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Chrono Trigger, WestJet, Solitaire, with strongest over-indexing on Chrono Trigger (180.84× the country average).

Demographically, the Ultima (series) audience skews more male with an average age of 31.0, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ultima (series) fan in United States is more male, around 31.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Chrono Trigger.

Category: Games · Type: Video / Board Game · Subtype: Fantasy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ultima (series) profile in United States.

Audience size
257K
in United States
Gender
37.7%♀
62.3% male
Age
31.0
average years
Country rank
#52159
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ultima (series) fans

37.7% are female, 62.3% are male, average age 31.0.

Fig. 02

Gender split

37.7%
Female
62.3%
Male
Demographic split for Ultima (series) audience in United States
MetricValue
Female37.7%
Male62.3%
Average age31.0
Estimated audience size257,135
Fig. 03

Age distribution

Ø 31.0
average years
Age distribution of the Ultima (series) audience in United States
Age bracketShare%
16-1943%
20-2922%
30-3916%
40-4911%
50+8%
Fig. 04

Worldwide distribution

7.0%

of the worldwide Ultima (series) audience comes from United States.

Worldwide audience distribution share by country for Ultima (series)
CountryShare
Italy14.4%
Spain11.6%
United States7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ultima (series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Ultima (series) fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~10K1.30×
02Kentucky~4K1.17×
03Idaho~1K1.16×
04Massachusetts~6K1.15×
05New Hampshire~1K1.13×
06Florida~20K1.12×
07California~30K1.11×
08Washington~6K1.11×
09Connecticut~3K1.11×
10Oregon~3K1.10×
11Colorado~4K1.09×
12Arizona~6K1.07×
13Minnesota~4K1.06×
14Iowa~2K1.05×
15Rhode Island<1K1.05×
16North Dakota<1K1.05×
17Maine<1K1.04×
18Illinois~9K1.03×
19Texas~20K1.02×
20New York~10K1.01×
21Utah~2K1.01×
22Nebraska~1K1.01×
23Tennessee~5K1.00×
24Kansas~2K1.00×
25Vermont<1K1.00×
26Louisiana~3K0.99×
27New Mexico~1K0.99×
28South Dakota<1K0.99×
29North Carolina~8K0.98×
30New Jersey~6K0.98×
31Indiana~5K0.98×
32Montana<1K0.98×
33Wisconsin~4K0.97×
34Oklahoma~3K0.97×
35Virginia~6K0.96×
36South Carolina~4K0.96×
37Alaska<1K0.96×
38Hawaii~1K0.95×
39Missouri~4K0.94×
40Arkansas~2K0.94×
41Georgia~7K0.93×
42Alabama~3K0.93×
43Nevada~2K0.93×
44Washington, District of Columbia<1K0.90×
45Michigan~6K0.89×
46Maryland~4K0.88×
47Ohio~7K0.87×
48Delaware<1K0.86×
49Mississippi~2K0.84×
50West Virginia<1K0.81×
Fig. 06

Affinity by region

Affinity by region — Ultima (series), United States
0.81×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ultima (series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ultima (series) audience
#·InterestCategoryAffinity×
01Chrono TriggerGames180.84×
02WestJetTravel & Leisure80.30×
03Dragon Age: InquisitionGames52.34×
04Guild Wars 2Games46.68×
05Mass EffectGames45.35×
06Ark: Survival EvolvedGames44.35×
07Dragon QuestGames43.86×
08Isaac AsimovLiterature29.09×
09Battlestar GalacticaMovies & TV23.18×
10American Gods (TV series)Movies & TV20.20×
11Neil GaimanLiterature18.56×
12avatar last airbenderMovies & TV15.17×
13HomeSenseHome & Garden13.48×
14SolitaireGames12.43×
15Alvin and the ChipmunksMusic & Radio12.11×
16Final FantasyGames11.87×
17Diablo (series)Games10.61×
18ArrowMovies & TV6.35×
19Discount storesShopping3.59×
20Mortgage loansBusiness & Career3.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ultima (series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ultima (series) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.43×
Family OrientationCONSERVATISM1.81×
Price SensitivityPREMIUM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ultima (series) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.67×
Pet OwnershipJOY0.71×
Healthy LifestyleBALANCE0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ultima (series) have in United States?

Ultima (series) has an estimated audience of 257,135 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ultima (series) fans?

37.7% of Ultima (series) fans are female, 62.3% are male, with an average age of 31.0 years.

03

Which brands do Ultima (series) fans like most?

Ultima (series) fans show strongest brand affinity for Chrono Trigger (180.84×), WestJet (80.3×), and Solitaire (12.43×) over the country average.

04

Where do Ultima (series) fans live in United States?

Ultima (series) fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Ultima (series) fans also like?

Beyond Ultima (series) itself, the audience over-indexes on WestJet (80.3×), Solitaire (12.43×), Mass Effect (45.35×), and Dragon Quest (43.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fantasy audiences in United States

See Ultima (series) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ultima (series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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