Mass Effect Audience in United States

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Mass Effect has an estimated audience of 803,976 people in United States. 14.9% are female, 85.1% are male, average age 34.9. Top regions: California, Texas, Florida. Top brand affinities: Micro Center, Mass Effect (video game), Suikoden (video game), Mass Effect 2, The Witcher.

The average Mass Effect fan in United States is 34.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Micro Center, Mass Effect (video game), Suikoden (video game), with strongest over-indexing on Micro Center (23.22× the country average). Demographically, the Mass Effect audience skews more male with an average age of 34.9, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game

Demographics of Mass Effect fans

Demographic split for Mass Effect audience in United States
MetricValue
Female14.9%
Male85.1%
Average age34.9
Estimated audience size803,976

Audience persona

The typical Mass Effect fan in United States is more male, around 34.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Micro Center.

Top regions in United States

Top regions ranked by reach for Mass Effect in United States
RegionReachAffinity
California91,4191.03×
Texas68,4500.99×
Florida46,7480.86×
New York38,5640.86×
Pennsylvania25,8260.95×
Ohio25,4501.03×
Illinois24,4720.91×
Washington23,4911.46×
Michigan23,4411.12×
North Carolina22,7720.94×
Georgia22,2210.9×
Virginia20,9271.07×
Arizona19,9621.22×
Tennessee15,9920.99×
New Jersey14,7020.72×
Indiana14,6551×
Missouri14,6351.13×
Colorado13,7741.09×
Massachusetts13,0940.83×
Oregon12,5781.36×
Maryland12,3590.89×
Kentucky11,9041.18×
Alabama11,8341.05×
Wisconsin11,0830.92×
Oklahoma10,9001.22×
Minnesota10,8790.94×
South Carolina9,9990.83×
Utah9,1721.27×
Louisiana8,8780.86×
Nevada8,3961.08×
Arkansas7,2131.09×
Iowa7,0411.06×
Kansas6,9241.09×
Connecticut6,5980.82×
Mississippi5,6160.85×
Idaho4,6231.15×
New Mexico3,9750.99×
West Virginia3,8631.03×
Nebraska3,5410.88×
New Hampshire2,9400.93×
Maine2,9201.01×
Hawaii2,6120.76×
Alaska2,4991.45×
Montana2,3401.05×
Rhode Island2,2220.87×
Washington, District of Columbia1,9280.8×
South Dakota1,6620.89×
North Dakota1,5220.92×
Delaware1,4910.67×
Vermont1,4471.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mass Effect audience
BrandAffinityCategory
Micro Center23.22×Shopping
Mass Effect (video game)86.08×Games
Suikoden (video game)46.7×Games
Mass Effect 2106.99×Games
The Witcher20.68×Games
Fallout (series)25.71×Games
Peacemaker6.3×Movies & TV
Mass Effect 395.16×Games
Monster Hunter (video game)24.44×Games
The Last of Us14.12×Games
Final Fantasy VII19.83×Games
Monster Hunter16.35×Games
Diablo (series)20.53×Games
Godzilla6.86×Movies & TV
Reddit5.16×Internet & Social Media
Final Fantasy X23.33×Games
Dragon Age45.74×Games
GameStop7.27×Games
Tomb Raider (1996 video game)59.44×Games
Devil May Cry28.56×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mass Effect audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.23
Early Adopter MentalityPOWER1.95
PatriotismCONSERVATISM1.45
ExtroversionTHRILL1.22
IndividualismJOY1.17
Social Media UsageJOY1.14

Worldwide distribution

Worldwide audience distribution share by country for Mass Effect
CountryShare
United States33.3%
United Kingdom6.9%
Germany6.5%

See Mass Effect audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Mass Effect have in United States?

Mass Effect has an estimated audience of 803,976 people in United States, concentrated in California and Texas.

What is the gender split and age of Mass Effect fans?

14.9% of Mass Effect fans are female, 85.1% are male, with an average age of 34.9 years.

Which brands do Mass Effect fans like most?

Mass Effect fans show strongest brand affinity for Micro Center (23.22×), Mass Effect (video game) (86.08×), and Suikoden (video game) (46.7×) over the country average.

Where do Mass Effect fans live in United States?

Mass Effect fans in United States are most concentrated in California (reach 91,419), Texas (reach 68,450), and Florida (reach 46,748). These three regions account for the largest share of the active audience.

What other brands do Mass Effect fans also like?

Beyond Mass Effect itself, the audience over-indexes on Mass Effect (video game) (86.08×), Suikoden (video game) (46.7×), Mass Effect 2 (106.99×), and The Witcher (20.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mass Effect. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.