Rascasse Audience Intelligence

Mass Effect Audience in United States

A data profile of the people who buy, follow and care about Mass Effect in United States — modelled from more than twelve digital signal sources. Mass Effect has an estimated audience of 806,120 people in United States.

#316among Video / Board Game in United States#563in Games

The average Mass Effect fan in United States is 34.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Micro Center, Mass Effect (video game), Suikoden (video game), with strongest over-indexing on Micro Center (23.22× the country average).

Demographically, the Mass Effect audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Patriotism, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mass Effect fan in United States is more male, around 34.9 years old, with strong Patriotism tendencies and a notable affinity for Micro Center.

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mass Effect profile in United States.

Audience size
806K
in United States
Gender
14.9%♀
85.1% male
Age
34.9
average years
Country rank
#27334
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mass Effect fans

14.9% are female, 85.1% are male, average age 34.9.

Fig. 02

Gender split

14.9%
Female
85.1%
Male
Demographic split for Mass Effect audience in United States
MetricValue
Female14.9%
Male85.1%
Average age34.9
Estimated audience size806,120
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Mass Effect audience in United States
Age bracketShare%
16-1924%
20-2929%
30-3921%
40-4914%
50+12%
Fig. 04

Worldwide distribution

33.2%

of the worldwide Mass Effect audience comes from United States.

Worldwide audience distribution share by country for Mass Effect
CountryShare
United States33.2%
United Kingdom6.9%
Germany6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mass Effect audience in United States is strongest.

Fig. 05

Top regions by affinity

Mass Effect fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~3K1.49×
02Washington~20K1.42×
03Oregon~10K1.34×
04Oklahoma~10K1.25×
05Utah~9K1.25×
06Kentucky~10K1.19×
07Arizona~20K1.18×
08Idaho~5K1.17×
09Missouri~10K1.11×
10Arkansas~7K1.10×
11Kansas~7K1.10×
12West Virginia~4K1.10×
13Montana~2K1.09×
14Alabama~10K1.07×
15Iowa~7K1.07×
16Nevada~8K1.06×
17Michigan~20K1.05×
18Colorado~10K1.05×
19Maine~3K1.03×
20Vermont~1K1.03×
21New Mexico~4K1.02×
22Ohio~20K1.01×
23Virginia~20K1.01×
24New Hampshire~3K1.00×
25Tennessee~20K0.99×
26Indiana~10K0.99×
27South Dakota~2K0.98×
28North Dakota~2K0.98×
29California~90K0.97×
30Texas~60K0.94×
31Minnesota~10K0.94×
32Nebraska~4K0.93×
33Pennsylvania~20K0.91×
34Rhode Island~2K0.91×
35Wisconsin~10K0.90×
36North Carolina~20K0.89×
37Mississippi~6K0.89×
38Maryland~10K0.88×
39Louisiana~9K0.87×
40Illinois~20K0.86×
41Georgia~20K0.86×
42Florida~50K0.85×
43Connecticut~7K0.83×
44New York~40K0.82×
45South Carolina~10K0.82×
46Massachusetts~10K0.81×
47Washington, District of Columbia~2K0.80×
48Hawaii~3K0.78×
49Delaware~2K0.75×
50New Jersey~10K0.71×
Fig. 06

Affinity by region

Affinity by region — Mass Effect, United States
0.71×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mass Effect audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mass Effect audience
#·InterestCategoryAffinity×
01Mass Effect 2Games106.99×
02Mass Effect 3Games95.16×
03Mass Effect (video game)Games86.08×
04Tomb Raider (1996 video game)Games59.44×
05Tomb Raider (2013 video game)Games50.05×
06Suikoden (video game)Games46.70×
07Dragon AgeGames45.74×
08Fallout (series)Games25.71×
09Monster Hunter (video game)Games24.44×
10Final Fantasy XGames23.33×
11Micro CenterShopping23.22×
12The WitcherGames20.68×
13Diablo (series)Games20.53×
14Final Fantasy VIIGames19.83×
15Monster HunterGames16.35×
16Assassin's CreedGames15.08×
17GameStopGames7.27×
18GodzillaMovies & TV6.86×
19PeacemakerMovies & TV6.30×
20RedditInternet & Social Media5.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mass Effect audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mass Effect audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.07×
Social Media UsageJOY1.75×
Early Adopter MentalityPOWER1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mass Effect audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.70×
TravellingTHRILL0.87×
Luxury OrientationPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mass Effect have in United States?

Mass Effect has an estimated audience of 806,120 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mass Effect fans?

14.9% of Mass Effect fans are female, 85.1% are male, with an average age of 34.9 years.

03

Which brands do Mass Effect fans like most?

Mass Effect fans show strongest brand affinity for Micro Center (23.22×), Mass Effect (video game) (86.08×), and Suikoden (video game) (46.7×) over the country average.

04

Where do Mass Effect fans live in United States?

Mass Effect fans in United States are most concentrated in California (reach ~90K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Mass Effect fans also like?

Beyond Mass Effect itself, the audience over-indexes on Mass Effect (video game) (86.08×), Suikoden (video game) (46.7×), Mass Effect 2 (106.99×), and The Witcher (20.68×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Mass Effect audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mass Effect. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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