Rascasse Audience Intelligence

Mass Effect (video game) Audience in United States

A data profile of the people who buy, follow and care about Mass Effect (video game) in United States — modelled from more than twelve digital signal sources. Mass Effect (video game) has an estimated audience of 1,048,967 people in United States.

#257among Video / Board Game in United States#483in Games

The average Mass Effect (video game) fan in United States is 34.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mass Effect, Action role-playing game, Battlefield 4, with strongest over-indexing on Mass Effect (86.08× the country average).

Demographically, the Mass Effect (video game) audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mass Effect (video game) fan in United States is more male, around 34.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Mass Effect.

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mass Effect (video game) profile in United States.

Audience size
1M
in United States
Gender
16.8%♀
83.2% male
Age
34.3
average years
Country rank
#22932
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mass Effect (video game) fans

16.8% are female, 83.2% are male, average age 34.3.

Fig. 02

Gender split

16.8%
Female
83.2%
Male
Demographic split for Mass Effect (video game) audience in United States
MetricValue
Female16.8%
Male83.2%
Average age34.3
Estimated audience size1,048,967
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Mass Effect (video game) audience in United States
Age bracketShare%
16-1926%
20-2929%
30-3922%
40-4913%
50+10%
Fig. 04

Worldwide distribution

26.5%

of the worldwide Mass Effect (video game) audience comes from United States.

Worldwide audience distribution share by country for Mass Effect (video game)
CountryShare
United States26.5%
India12.4%
Japan8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mass Effect (video game) audience in United States is strongest.

Fig. 05

Top regions by affinity

Mass Effect (video game) fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~3K1.49×
02Washington~30K1.42×
03Oregon~20K1.34×
04Oklahoma~10K1.25×
05Utah~10K1.25×
06Kentucky~20K1.19×
07Arizona~30K1.18×
08Idaho~6K1.17×
09Missouri~20K1.11×
10Arkansas~9K1.10×
11Kansas~9K1.10×
12West Virginia~5K1.10×
13Montana~3K1.09×
14Alabama~20K1.07×
15Iowa~9K1.07×
16Nevada~10K1.06×
17Michigan~30K1.05×
18Colorado~20K1.05×
19Maine~4K1.03×
20Vermont~2K1.03×
21New Mexico~5K1.02×
22Ohio~30K1.01×
23Virginia~30K1.01×
24New Hampshire~4K1.00×
25Tennessee~20K0.99×
26Indiana~20K0.99×
27South Dakota~2K0.98×
28North Dakota~2K0.98×
29California~100K0.97×
30Texas~80K0.94×
31Minnesota~10K0.94×
32Nebraska~5K0.93×
33Pennsylvania~30K0.91×
34Rhode Island~3K0.91×
35Wisconsin~10K0.90×
36North Carolina~30K0.89×
37Mississippi~8K0.89×
38Maryland~20K0.88×
39Louisiana~10K0.87×
40Illinois~30K0.86×
41Georgia~30K0.86×
42Florida~60K0.85×
43Connecticut~9K0.83×
44New York~50K0.82×
45South Carolina~10K0.82×
46Massachusetts~20K0.81×
47Washington, District of Columbia~3K0.80×
48Hawaii~3K0.78×
49Delaware~2K0.75×
50New Jersey~20K0.71×
Fig. 06

Affinity by region

Affinity by region — Mass Effect (video game), United States
0.71×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mass Effect (video game) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mass Effect (video game) audience
#·InterestCategoryAffinity×
01Mass EffectGames86.08×
02Battlefield 4Games61.84×
03Dying LightGames34.99×
04Devil May CryGames21.65×
05Mandy PatinkinMovies & TV20.00×
06Action role-playing gameGames19.50×
07Grand Theft Auto VGames15.09×
08Fallout (series)Games14.42×
09The Legend of ZeldaGames12.82×
10Assassin's CreedGames10.36×
11Action-adventure gameGames8.95×
12Massively multiplayer online gamesGames8.41×
13Real-time strategyGames8.41×
14Micro CenterShopping8.34×
15Epic GamesGames8.27×
16Mobile gameGames7.61×
17GameStopGames5.90×
18Adventure gameGames5.80×
19Pizza HutFood & Beverages3.91×
20SubwayFood & Beverages3.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mass Effect (video game) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mass Effect (video game) audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.36×
PatriotismCONSERVATISM1.83×
IndividualismJOY1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mass Effect (video game) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.51×
Community OrientationOPEN0.62×
CreativityOPEN0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mass Effect (video game) have in United States?

Mass Effect (video game) has an estimated audience of 1,048,967 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mass Effect (video game) fans?

16.8% of Mass Effect (video game) fans are female, 83.2% are male, with an average age of 34.3 years.

03

Which brands do Mass Effect (video game) fans like most?

Mass Effect (video game) fans show strongest brand affinity for Mass Effect (86.08×), Action role-playing game (19.5×), and Battlefield 4 (61.84×) over the country average.

04

Where do Mass Effect (video game) fans live in United States?

Mass Effect (video game) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Mass Effect (video game) fans also like?

Beyond Mass Effect (video game) itself, the audience over-indexes on Action role-playing game (19.5×), Battlefield 4 (61.84×), Mobile game (7.61×), and The Legend of Zelda (12.82×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mass Effect (video game). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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