Rascasse Audience Intelligence

Frankenstein Audience in United States

A data profile of the people who buy, follow and care about Frankenstein in United States — modelled from more than twelve digital signal sources. Frankenstein has an estimated audience of 9,159,791 people in United States.

#1among Fantasy in United States#10among Book / Manga / Comic in United States#70in Literature

The average Frankenstein fan in United States is 36.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include International education, Graphic novel, malwarebytes, with strongest over-indexing on International education (20× the country average).

Demographically, the Frankenstein audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Individualism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Frankenstein fan in United States is more male, around 36.7 years old, with strong Individualism tendencies and a notable affinity for International education.

Category: Literature · Type: Book / Manga / Comic · Subtype: Fantasy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Frankenstein profile in United States.

Audience size
9.2M
in United States
Gender
36.5%♀
63.5% male
Age
36.7
average years
Country rank
#3915
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

+56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Frankenstein fans

36.5% are female, 63.5% are male, average age 36.7.

Fig. 02

Gender split

36.5%
Female
63.5%
Male
Demographic split for Frankenstein audience in United States
MetricValue
Female36.5%
Male63.5%
Average age36.7
Estimated audience size9,159,791
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Frankenstein audience in United States
Age bracketShare%
16-1931%
20-2917%
30-3915%
40-4918%
50+19%
Fig. 04

Worldwide distribution

35.0%

of the worldwide Frankenstein audience comes from United States.

Worldwide audience distribution share by country for Frankenstein
CountryShare
United States35.0%
Brazil9.3%
Mexico9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Frankenstein audience in United States is strongest.

Fig. 05

Top regions by affinity

Frankenstein fans by region: top regions in United States
#RegionReachAffinity×
01California~1.5M1.42×
02Utah~100K1.35×
03Oregon~100K1.23×
04New Mexico~50K1.23×
05Arizona~200K1.22×
06Texas~900K1.21×
07Washington~200K1.16×
08Illinois~300K1.11×
09Colorado~200K1.10×
10Nevada~90K1.10×
11Idaho~50K1.08×
12New York~500K1.07×
13Massachusetts~200K1.07×
14Florida~600K1.04×
15New Jersey~200K1.04×
16Connecticut~90K1.04×
17Kansas~70K1.03×
18Pennsylvania~300K1.02×
19Indiana~200K1.02×
20Oklahoma~100K1.02×
21Rhode Island~30K1.02×
22Kentucky~100K1.00×
23Nebraska~40K1.00×
24North Carolina~300K0.99×
25Tennessee~200K0.99×
26Georgia~300K0.98×
27Michigan~200K0.98×
28Virginia~200K0.97×
29Arkansas~70K0.97×
30Minnesota~100K0.96×
31Montana~20K0.96×
32Ohio~300K0.95×
33West Virginia~40K0.95×
34Missouri~100K0.94×
35New Hampshire~30K0.94×
36Maine~30K0.93×
37Louisiana~100K0.92×
38Vermont~10K0.91×
39Maryland~100K0.90×
40Wisconsin~100K0.89×
41Alabama~100K0.89×
42Washington, District of Columbia~20K0.89×
43Alaska~20K0.89×
44Iowa~60K0.87×
45North Dakota~20K0.87×
46South Carolina~100K0.86×
47Delaware~20K0.85×
48Hawaii~30K0.84×
49Mississippi~60K0.83×
50South Dakota~20K0.78×
Fig. 06

Affinity by region

Affinity by region — Frankenstein, United States
0.78×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Frankenstein audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Frankenstein audience
#·InterestCategoryAffinity×
01International educationBusiness & Career20.00×
02malwarebytesTechnology & Electronics20.00×
03Six Feet Under (TV series)Movies & TV20.00×
04Judas PriestMusic & Radio17.92×
05Alien (franchise)Movies & TV15.00×
06Psychological horrorHealth9.14×
07Graphic novelLiterature8.92×
08Berlin WallTravel & Leisure7.39×
09Brittany SnowMovies & TV6.49×
10Rotten TomatoesMovies & TV5.14×
11Psychological thrillerLiterature5.05×
12Ozzy OsbourneMusic & Radio4.87×
13Five BelowShopping2.81×
14BeetlejuiceMovies & TV2.75×
15RedditInternet & Social Media2.71×
16Horror moviesMovies & TV2.68×
17EBayShopping1.90×
18PinterestInternet & Social Media1.89×
19SupermanMovies & TV1.72×
20Alcoholic beveragesFood & Beverages1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Frankenstein audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Frankenstein audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.66×
TraditionCONSERVATISM1.65×
Family OrientationCONSERVATISM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Frankenstein audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.74×
Design AffinityPREMIUM0.83×
Luxury OrientationPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Frankenstein have in United States?

Frankenstein has an estimated audience of 9,159,791 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Frankenstein fans?

36.5% of Frankenstein fans are female, 63.5% are male, with an average age of 36.7 years.

03

Which brands do Frankenstein fans like most?

Frankenstein fans show strongest brand affinity for International education (20×), Graphic novel (8.92×), and malwarebytes (20×) over the country average.

04

Where do Frankenstein fans live in United States?

Frankenstein fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~900K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Frankenstein fans also like?

Beyond Frankenstein itself, the audience over-indexes on Graphic novel (8.92×), malwarebytes (20×), Brittany Snow (6.49×), and Reddit (2.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fantasy audiences in United States

See Frankenstein audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Frankenstein. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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