The Lord of the Rings Audience in United States

The Lord of the Rings logo

The Lord of the Rings has an estimated audience of 4,796,964 people in United States. 40.9% are female, 59.1% are male, average age 33.5. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Dog breed, Nebraska Cornhuskers football, Product design, UK garage.

The average The Lord of the Rings fan in United States is 33.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Dog breed, Nebraska Cornhuskers football, with strongest over-indexing on Urban Outfitters (3.64× the country average). Demographically, the The Lord of the Rings audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic · Subtype: Fantasy

Demographics of The Lord of the Rings fans

Demographic split for The Lord of the Rings audience in United States
MetricValue
Female40.9%
Male59.1%
Average age33.5
Estimated audience size4,796,964

Audience persona

The typical The Lord of the Rings fan in United States is more male, around 33.5 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for The Lord of the Rings in United States
RegionReachAffinity
California622,8191.18×
Texas502,6071.22×
Florida323,5451×
New York244,5090.91×
Illinois151,9980.95×
North Carolina145,1831.01×
Pennsylvania142,6600.88×
Georgia140,4760.95×
Ohio132,5640.9×
Arizona132,4611.35×
Michigan121,9330.97×
Virginia117,1091×
Washington109,0611.13×
New Jersey104,2910.85×
Tennessee103,5961.08×
Massachusetts87,8840.93×
Indiana87,1630.99×
Colorado81,2871.08×
Alabama80,3551.2×
Missouri75,2690.97×
Maryland70,5180.85×
Oklahoma65,3871.23×
Minnesota65,1650.95×
Wisconsin64,5310.89×
South Carolina64,4980.89×
Kentucky62,7091.04×
Utah61,0051.42×
Oregon60,8501.11×
Louisiana56,8790.92×
Nevada46,3281×
Arkansas43,9491.11×
Kansas41,6561.1×
Iowa37,3960.95×
Connecticut36,9970.77×
Mississippi36,4740.92×
Idaho30,1601.25×
New Mexico28,6741.19×
Nebraska22,1670.92×
West Virginia21,0480.94×
Hawaii17,6280.85×
New Hampshire16,8730.89×
Maine15,9420.93×
Montana13,9661.05×
Alaska13,5121.32×
Rhode Island12,8400.84×
Washington, District of Columbia11,0090.76×
South Dakota10,0930.91×
North Dakota8,7470.89×
Delaware8,3580.63×
Wyoming7,5871.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Lord of the Rings audience
BrandAffinityCategory
Urban Outfitters3.64×Shopping
Dog breed1.74×Pets & Animals
Nebraska Cornhuskers football4.3×Sports
Product design2.26×Business & Career
UK garage5.14×Music & Radio
Staycation2.85×Home & Garden
Jaws4.58×Movies & TV
Stamp collecting3.89×Home & Garden
JDSU2.46×Business & Career
Pro-Ject2.96×Music & Radio
Vocal harmony3.15×Music & Radio
Isometric exercise6.1×Sports
Winemaking3.03×Food & Beverages
Jesse Plemons2.28×Movies & TV
Home staging3.33×Home & Garden
Emilio Estefan9.3×Music & Radio
Nipsey Hussle3.65×Music & Radio
Google Photos1.54×Technology & Electronics
Bridget Jones: The Edge of Reason12.57×Movies & TV
Personalised Gifts2.65×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Lord of the Rings audience
TraitClusterScore
PatriotismCONSERVATISM1.93
LGBTQ+ IdentityOPEN1.43
Early Adopter MentalityPOWER1.4
IndividualismJOY1.31
Social Media UsageJOY1.21
Urban LifestyleOPEN1.2

Worldwide distribution

Worldwide audience distribution share by country for The Lord of the Rings
CountryShare
United States51.5%
United Kingdom12.1%
Canada6.2%

See The Lord of the Rings audiences in other countries

More Fantasy audiences in United States

Frequently asked questions

How many fans does The Lord of the Rings have in United States?

The Lord of the Rings has an estimated audience of 4,796,964 people in United States, concentrated in California and Texas.

What is the gender split and age of The Lord of the Rings fans?

40.9% of The Lord of the Rings fans are female, 59.1% are male, with an average age of 33.5 years.

Which brands do The Lord of the Rings fans like most?

The Lord of the Rings fans show strongest brand affinity for Urban Outfitters (3.64×), Dog breed (1.74×), and Nebraska Cornhuskers football (4.3×) over the country average.

Where do The Lord of the Rings fans live in United States?

The Lord of the Rings fans in United States are most concentrated in California (reach 622,819), Texas (reach 502,607), and Florida (reach 323,545). These three regions account for the largest share of the active audience.

What other brands do The Lord of the Rings fans also like?

Beyond The Lord of the Rings itself, the audience over-indexes on Dog breed (1.74×), Nebraska Cornhuskers football (4.3×), Product design (2.26×), and UK garage (5.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Lord of the Rings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.