Rascasse Audience Intelligence

HomeSense Target Market in United States

A data profile of the people who buy, follow and care about HomeSense in United States — modelled from more than twelve digital signal sources. HomeSense has an estimated audience of 2,742,161 people in United States.

#1129among Brand in United States#673in Home & Garden

The average HomeSense fan in United States is 37.1 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, New Jersey.

Top brand affinities include Homebase, Aldi, Folic acid, with strongest over-indexing on Homebase (53.84× the country average).

Demographically, the HomeSense audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical HomeSense fan in United States is more female, around 37.1 years old, with strong Design Affinity tendencies and a notable affinity for Homebase.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the HomeSense profile in United States.

Audience size
2.7M
in United States
Gender
76.8%♀
23.2% male
Age
37.1
average years
Country rank
#11072
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of HomeSense

76.8% are female, 23.2% are male, average age 37.1.

Fig. 02

Gender split

76.8%
Female
23.2%
Male
Demographic split for HomeSense audience in United States
MetricValue
Female76.8%
Male23.2%
Average age37.1
Estimated audience size2,742,161
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the HomeSense audience in United States
Age bracketShare%
16-1923%
20-2921%
30-3921%
40-4922%
50+13%
Fig. 04

Worldwide distribution

26.1%

of the worldwide HomeSense audience comes from United States.

Worldwide audience distribution share by country for HomeSense
CountryShare
Canada45.8%
United States26.1%
United Kingdom23.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the HomeSense audience in United States is strongest.

Fig. 05

Top regions by affinity

HomeSense customers by region in United States
#RegionReachAffinity×
01New Jersey~400K5.13×
02New Hampshire~50K4.71×
03Delaware~30K4.37×
04Maryland~200K3.87×
05Massachusetts~200K3.43×
06Virginia~200K3.18×
07Florida~600K3.03×
08South Carolina~90K2.14×
09Texas~500K2.06×
10Connecticut~50K2.01×
11New York~300K1.96×
12North Carolina~100K1.85×
13Pennsylvania~100K1.62×
14Washington, District of Columbia~10K1.54×
15Georgia~100K1.24×
16Tennessee~60K1.06×
17Rhode Island~7K0.82×
18Maine~7K0.68×
19Alaska~4K0.63×
20Arkansas~10K0.58×
21Ohio~40K0.52×
22Vermont~2K0.50×
23South Dakota~3K0.49×
24North Dakota~3K0.46×
25Montana~3K0.44×
26Hawaii~5K0.41×
27West Virginia~5K0.38×
28Idaho~4K0.32×
29Michigan~20K0.30×
30New Mexico~4K0.30×
31Mississippi~6K0.29×
32Nebraska~4K0.29×
33Indiana~10K0.27×
34Kentucky~9K0.27×
35Kansas~6K0.27×
36Louisiana~9K0.26×
37Oklahoma~8K0.26×
38Alabama~9K0.25×
39Iowa~6K0.25×
40Illinois~20K0.24×
41Nevada~6K0.23×
42Utah~6K0.23×
43Washington~10K0.22×
44Missouri~10K0.22×
45Colorado~9K0.22×
46Wisconsin~9K0.21×
47Minnesota~8K0.21×
48Oregon~6K0.21×
49Arizona~10K0.20×
50California~60K0.19×
Fig. 06

Affinity by region

Affinity by region — HomeSense, United States
0.19×1.00×5.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the HomeSense audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for HomeSense audience
#·InterestCategoryAffinity×
01Ximena DuqueMovies & TV74.54×
02HomebaseShopping53.84×
03WickesHome & Garden27.20×
04Folic acidHealth16.36×
05TescoShopping10.85×
06PrimarkShopping9.70×
07LidlShopping7.24×
08natural hairBeauty & Wellness5.56×
09Unique GiftsShopping5.26×
10Superman (TV series)Movies & TV4.56×
11AldiShopping4.43×
12Home Interior DesignHome & Garden4.37×
13Fashion NovaShopping4.22×
14Estate (land)Business & Career3.15×
151080iTechnology & Electronics2.93×
16T.J.MaxxShopping2.89×
17MarshallsFashion & Accessoires2.75×
18Kohl'sShopping2.07×
19Old NavyFashion & Accessoires2.06×
20NFLSports1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the HomeSense audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by HomeSense audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.99×
Luxury OrientationPREMIUM1.79×
SustainabilityBALANCE1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by HomeSense audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.73×
Risk AppetiteTHRILL0.91×
Community OrientationOPEN0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is HomeSense's target market in United States?

HomeSense's target market in United States covers an estimated 2,742,161 people, concentrated in Florida and Texas.

02

What is the gender split and age of HomeSense customers?

76.8% of the HomeSense audience are female, 23.2% are male, with an average age of 37.1 years.

03

Which brands do HomeSense fans like most?

HomeSense fans show strongest brand affinity for Homebase (53.84×), Aldi (4.43×), and Folic acid (16.36×) over the country average.

04

Where do HomeSense fans live in United States?

HomeSense fans in United States are most concentrated in Florida (reach ~600K), Texas (reach ~500K), and New Jersey (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do HomeSense fans also like?

Beyond HomeSense itself, the audience over-indexes on Aldi (4.43×), Folic acid (16.36×), Ximena Duque (74.54×), and Primark (9.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See HomeSense audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for HomeSense. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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