HomeSense Audience in United States
HomeSense has an estimated audience of 2,691,078 people in United States. 76.8% are female, 23.2% are male, average age 37.1. Top regions: Texas, Florida, New Jersey. Top brand affinities: Homebase, Aldi, Folic acid, Ximena Duque, Primark.
The average HomeSense fan in United States is 37.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, New Jersey. Top brand affinities include Homebase, Aldi, Folic acid, with strongest over-indexing on Homebase (53.84× the country average). Demographically, the HomeSense audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand
Demographics of HomeSense fans
| Metric | Value |
|---|---|
| Female | 76.8% |
| Male | 23.2% |
| Average age | 37.1 |
| Estimated audience size | 2,691,078 |
Audience persona
The typical HomeSense fan in United States is more female, around 37.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Homebase.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 494,669 | 2.14× |
| Florida | 489,432 | 2.69× |
| New Jersey | 354,815 | 5.18× |
| New York | 335,579 | 2.23× |
| Virginia | 203,468 | 3.1× |
| Massachusetts | 194,077 | 3.66× |
| Maryland | 190,789 | 4.12× |
| Pennsylvania | 159,752 | 1.76× |
| North Carolina | 156,270 | 1.93× |
| South Carolina | 75,593 | 1.87× |
| California | 64,970 | 0.22× |
| Connecticut | 61,429 | 2.28× |
| Ohio | 47,009 | 0.57× |
| New Hampshire | 46,751 | 4.41× |
| Tennessee | 42,348 | 0.78× |
| Georgia | 36,864 | 0.44× |
| Delaware | 33,202 | 4.47× |
| Illinois | 23,375 | 0.26× |
| Michigan | 18,369 | 0.26× |
| Washington, District of Columbia | 13,803 | 1.71× |
| Indiana | 12,382 | 0.25× |
| Washington | 11,885 | 0.22× |
| Arizona | 10,212 | 0.19× |
| Colorado | 9,090 | 0.21× |
| Missouri | 8,373 | 0.19× |
| Kentucky | 8,177 | 0.24× |
| Rhode Island | 7,915 | 0.92× |
| Alabama | 7,799 | 0.21× |
| Louisiana | 7,770 | 0.22× |
| Wisconsin | 7,406 | 0.18× |
| Minnesota | 7,404 | 0.19× |
| Maine | 6,819 | 0.71× |
| Oklahoma | 5,971 | 0.2× |
| Oregon | 4,938 | 0.16× |
| Nevada | 4,539 | 0.17× |
| Mississippi | 4,338 | 0.2× |
| Kansas | 4,067 | 0.19× |
| Arkansas | 3,937 | 0.18× |
| Utah | 3,850 | 0.16× |
| West Virginia | 3,838 | 0.31× |
| Iowa | 3,816 | 0.17× |
| Nebraska | 2,185 | 0.16× |
| Vermont | 2,130 | 0.45× |
| New Mexico | 1,710 | 0.13× |
| Idaho | 1,624 | 0.12× |
| Hawaii | 963 | 0.08× |
| North Dakota | 826 | 0.15× |
| Montana | 804 | 0.11× |
| South Dakota | 573 | 0.09× |
| Alaska | 333 | 0.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Homebase | 53.84× | Shopping |
| Aldi | 4.43× | Shopping |
| Folic acid | 16.36× | Health |
| Ximena Duque | 74.54× | Movies & TV |
| Primark | 9.7× | Shopping |
| Fashion Nova | 4.22× | Shopping |
| Lidl | 7.24× | Shopping |
| Home Interior Design | 4.37× | Home & Garden |
| Marshalls | 2.75× | Fashion & Accessoires |
| Unique Gifts | 5.26× | Shopping |
| 1080i | 2.93× | Technology & Electronics |
| Superman (TV series) | 4.56× | Movies & TV |
| Tesco | 10.85× | Shopping |
| T.J.Maxx | 2.89× | Shopping |
| NFL | 1.64× | Sports |
| Kohl's | 2.07× | Shopping |
| J. D. Williams | 35.73× | Shopping |
| natural hair | 5.56× | Beauty & Wellness |
| Estate (land) | 3.15× | Business & Career |
| Old Navy | 2.06× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.32 |
| Family Orientation | CONSERVATISM | 2.44 |
| LGBTQ+ Identity | OPEN | 2.22 |
| Quality Awareness | PREMIUM | 1.99 |
| Design Affinity | PREMIUM | 1.8 |
| DIY Mentality | THRILL | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 45.4% |
| United States | 26.0% |
| United Kingdom | 23.9% |
See HomeSense audiences in other countries
More Home & Garden audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does HomeSense have in United States?
HomeSense has an estimated audience of 2,691,078 people in United States, concentrated in Texas and Florida.
What is the gender split and age of HomeSense fans?
76.8% of HomeSense fans are female, 23.2% are male, with an average age of 37.1 years.
Which brands do HomeSense fans like most?
HomeSense fans show strongest brand affinity for Homebase (53.84×), Aldi (4.43×), and Folic acid (16.36×) over the country average.
Where do HomeSense fans live in United States?
HomeSense fans in United States are most concentrated in Texas (reach 494,669), Florida (reach 489,432), and New Jersey (reach 354,815). These three regions account for the largest share of the active audience.
What other brands do HomeSense fans also like?
Beyond HomeSense itself, the audience over-indexes on Aldi (4.43×), Folic acid (16.36×), Ximena Duque (74.54×), and Primark (9.7×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for HomeSense. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.