Rascasse Audience Intelligence

Neil Gaiman Audience in United States

A data profile of the people who buy, follow and care about Neil Gaiman in United States — modelled from more than twelve digital signal sources. Neil Gaiman has an estimated audience of 1,537,693 people in United States.

#37among Author in United States#3478among Person in United States#314in Literature

The average Neil Gaiman fan in United States is 40.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Cynthia Erivo, Olivia Dean, Lauren Graham, with strongest over-indexing on Cynthia Erivo (59.67× the country average).

Demographically, the Neil Gaiman audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Tradition, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Neil Gaiman fan in United States is more female, around 40.2 years old, with strong Tradition tendencies and a notable affinity for Cynthia Erivo.

Category: Literature · Type: Person · Subtype: Author

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Neil Gaiman profile in United States.

Audience size
1.5M
in United States
Gender
56.9%♀
43.1% male
Age
40.2
average years
Country rank
#17425
Person in United States
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Neil Gaiman fans

56.9% are female, 43.1% are male, average age 40.2.

Fig. 02

Gender split

56.9%
Female
43.1%
Male
Demographic split for Neil Gaiman audience in United States
MetricValue
Female56.9%
Male43.1%
Average age40.2
Estimated audience size1,537,693
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Neil Gaiman audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3920%
40-4921%
50+23%
Fig. 04

Worldwide distribution

30.3%

of the worldwide Neil Gaiman audience comes from United States.

Worldwide audience distribution share by country for Neil Gaiman
CountryShare
United States30.3%
United Kingdom10.6%
Brazil8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Neil Gaiman audience in United States is strongest.

Fig. 05

Top regions by affinity

Neil Gaiman fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~30K1.79×
02Vermont~5K1.67×
03Washington~50K1.63×
04Washington, District of Columbia~8K1.53×
05Maine~9K1.43×
06Massachusetts~40K1.34×
07New Hampshire~9K1.32×
08Utah~20K1.23×
09Colorado~30K1.22×
10Minnesota~30K1.22×
11Rhode Island~6K1.16×
12New York~100K1.13×
13Montana~5K1.11×
14Wisconsin~30K1.10×
15Connecticut~20K1.10×
16Virginia~40K1.08×
17California~200K1.07×
18Missouri~30K1.05×
19Pennsylvania~60K1.04×
20Maryland~30K1.04×
21New Mexico~9K1.03×
22Idaho~9K1.01×
23Indiana~30K0.99×
24Ohio~50K0.97×
25Michigan~40K0.97×
26Kentucky~20K0.97×
27Kansas~10K0.97×
28Tennessee~30K0.94×
29Iowa~10K0.94×
30West Virginia~7K0.93×
31Oklahoma~20K0.92×
32Nebraska~8K0.91×
33Alaska~3K0.91×
34North Carolina~40K0.88×
35Georgia~40K0.85×
36Arkansas~10K0.85×
37New Jersey~40K0.84×
38North Dakota~3K0.82×
39Nevada~10K0.79×
40South Dakota~3K0.79×
41Delaware~4K0.78×
42Louisiana~20K0.75×
43Hawaii~5K0.74×
44Texas~100K0.73×
45Illinois~40K0.71×
46South Carolina~20K0.70×
47Mississippi~10K0.70×
48Florida~80K0.67×
49Arizona~20K0.63×
50Alabama~10K0.53×
Fig. 06

Affinity by region

Affinity by region — Neil Gaiman, United States
0.53×1.00×1.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Neil Gaiman audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Neil Gaiman audience
#·InterestCategoryAffinity×
01Teala DunnMovies & TV81.53×
02Cynthia ErivoMovies & TV59.67×
03Daisy RidleyMovies & TV59.40×
04Ender's GameLiterature57.19×
05Philip K. DickLiterature54.53×
06Lauren GrahamMovies & TV54.11×
07Cormac McCarthyLiterature53.22×
08Kristin ChenowethMusic & Radio45.93×
09AbsolutelyMusic & Radio40.32×
10Olivia DeanMusic & Radio34.34×
11Mads MikkelsenMovies & TV25.80×
12Jared PadaleckiMovies & TV24.79×
13Tom WellingMovies & TV24.16×
14Jensen AcklesMovies & TV23.26×
15Nathan FillionMovies & TV22.47×
16Hercules (2014 film)Movies & TV22.47×
17Tom HollandMovies & TV15.49×
18Frankenstein (1931 film)Movies & TV14.09×
19GameStopGames9.89×
20PeacemakerMovies & TV5.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Neil Gaiman audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Neil Gaiman audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.16×
ExtroversionTHRILL2.11×
MindfulnessBALANCE1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Neil Gaiman audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.92×
Healthy LifestyleBALANCE1.02×
Pet OwnershipJOY1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Neil Gaiman have in United States?

Neil Gaiman has an estimated audience of 1,537,693 people in United States, concentrated in California and New York.

02

What is the gender split and age of Neil Gaiman fans?

56.9% of Neil Gaiman fans are female, 43.1% are male, with an average age of 40.2 years.

03

Which brands do Neil Gaiman fans like most?

Neil Gaiman fans show strongest brand affinity for Cynthia Erivo (59.67×), Olivia Dean (34.34×), and Lauren Graham (54.11×) over the country average.

04

Where do Neil Gaiman fans live in United States?

Neil Gaiman fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Neil Gaiman fans also like?

Beyond Neil Gaiman itself, the audience over-indexes on Olivia Dean (34.34×), Lauren Graham (54.11×), Daisy Ridley (59.4×), and Kristin Chenoweth (45.93×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Neil Gaiman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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