Neil Gaiman Audience in United States

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Neil Gaiman has an estimated audience of 1,680,834 people in United States. 56.9% are female, 43.1% are male, average age 40.2. Top regions: California, New York, Texas. Top brand affinities: Cynthia Erivo, Olivia Dean, Lauren Graham, Kristin Chenoweth, Daisy Ridley.

The average Neil Gaiman fan in United States is 40.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Cynthia Erivo, Olivia Dean, Lauren Graham, with strongest over-indexing on Cynthia Erivo (59.67× the country average). Demographically, the Neil Gaiman audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person · Subtype: Author

Demographics of Neil Gaiman fans

Demographic split for Neil Gaiman audience in United States
MetricValue
Female56.9%
Male43.1%
Average age40.2
Estimated audience size1,680,834

Audience persona

The typical Neil Gaiman fan in United States is more female, around 40.2 years old, with strong Risk Appetite tendencies and a notable affinity for Cynthia Erivo.

Top regions in United States

Top regions ranked by reach for Neil Gaiman in United States
RegionReachAffinity
California209,4331.13×
New York115,6181.23×
Texas106,3450.74×
Florida74,3210.65×
Pennsylvania61,5581.09×
Washington58,1501.72×
Ohio52,3231.01×
Massachusetts46,6321.41×
Virginia46,4591.13×
North Carolina46,3070.92×
Georgia45,2890.87×
Michigan43,8051×
New Jersey37,5790.88×
Oregon35,7531.86×
Colorado33,2271.25×
Tennessee32,3060.96×
Illinois31,6150.56×
Indiana31,3291.02×
Maryland31,1311.08×
Minnesota30,6801.27×
Missouri29,5911.09×
Wisconsin28,5511.13×
Kentucky20,4470.97×
Connecticut19,0781.13×
Utah18,5271.23×
South Carolina17,6710.7×
Oklahoma16,8590.9×
Louisiana16,2470.75×
Arizona16,0050.47×
Iowa12,8750.93×
Kansas12,7600.96×
Nevada12,4880.77×
Arkansas11,3390.82×
Alabama9,4800.4×
New Hampshire8,7061.31×
Maine8,6551.44×
Mississippi8,5910.62×
New Mexico8,4101×
Washington, District of Columbia8,0881.6×
Idaho8,0780.96×
Nebraska7,4940.89×
West Virginia6,9030.88×
Rhode Island6,2531.17×
Hawaii5,0360.7×
Montana4,9841.07×
Vermont4,9271.67×
Delaware3,3990.73×
South Dakota2,6920.69×
North Dakota2,5480.74×
Alaska2,3090.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Neil Gaiman audience
BrandAffinityCategory
Cynthia Erivo59.67×Movies & TV
Olivia Dean34.34×Music & Radio
Lauren Graham54.11×Movies & TV
Kristin Chenoweth45.93×Music & Radio
Daisy Ridley59.4×Movies & TV
Jensen Ackles23.26×Movies & TV
Tom Welling24.16×Movies & TV
Euphoria4.68×Movies & TV
GameStop9.89×Games
Cormac McCarthy53.22×Literature
Nathan Fillion22.47×Movies & TV
Hailee Steinfeld11.77×Movies & TV
Absolutely40.32×Music & Radio
Tom Holland15.49×Movies & TV
Mads Mikkelsen25.8×Movies & TV
Peacemaker5.56×Movies & TV
Harry Potter5.24×Movies & TV
Jared Padalecki24.79×Movies & TV
Teala Dunn81.53×Movies & TV
Frankenstein (1931 film)14.09×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Neil Gaiman audience
TraitClusterScore
Risk AppetiteTHRILL1.91
Early Adopter MentalityPOWER1.51
TraditionCONSERVATISM1.48
LGBTQ+ IdentityOPEN1.4
ExtroversionTHRILL1.4
Urban LifestyleOPEN1.27

Worldwide distribution

Worldwide audience distribution share by country for Neil Gaiman
CountryShare
United States31.0%
United Kingdom12.3%
Brazil8.8%

See Neil Gaiman audiences in other countries

More Author audiences in United States

Frequently asked questions

How many fans does Neil Gaiman have in United States?

Neil Gaiman has an estimated audience of 1,680,834 people in United States, concentrated in California and New York.

What is the gender split and age of Neil Gaiman fans?

56.9% of Neil Gaiman fans are female, 43.1% are male, with an average age of 40.2 years.

Which brands do Neil Gaiman fans like most?

Neil Gaiman fans show strongest brand affinity for Cynthia Erivo (59.67×), Olivia Dean (34.34×), and Lauren Graham (54.11×) over the country average.

Where do Neil Gaiman fans live in United States?

Neil Gaiman fans in United States are most concentrated in California (reach 209,433), New York (reach 115,618), and Texas (reach 106,345). These three regions account for the largest share of the active audience.

What other brands do Neil Gaiman fans also like?

Beyond Neil Gaiman itself, the audience over-indexes on Olivia Dean (34.34×), Lauren Graham (54.11×), Kristin Chenoweth (45.93×), and Daisy Ridley (59.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Neil Gaiman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.