Absolutely Audience in United States
Absolutely has an estimated audience of 1,354,436 people in United States. 54.7% are female, 45.3% are male, average age 41.2. Top brand affinities: Candice Patton, Naomi Scott, Mads Mikkelsen, Night at the Museum, Gwendoline Christie.
Top brand affinities include Candice Patton, Naomi Scott, Mads Mikkelsen, with strongest over-indexing on Candice Patton (613.21× the country average). Demographically, the Absolutely audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Absolutely fans
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 41.2 |
| Estimated audience size | 1,354,436 |
Audience persona
The typical Absolutely fan in United States is balanced, around 41.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Candice Patton.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Candice Patton | 613.21× | Movies & TV |
| Naomi Scott | 184.94× | Movies & TV |
| Mads Mikkelsen | 68.61× | Movies & TV |
| Night at the Museum | 44.17× | Movies & TV |
| Gwendoline Christie | 33.09× | Movies & TV |
| Kelly Osbourne | 16.66× | Music & Radio |
| Daisy Ridley | 36.23× | Movies & TV |
| Neil Gaiman | 38.39× | Literature |
| George Orwell | 37.85× | Literature |
| Sabrina Carpenter | 8.98× | Music & Radio |
| Alison Brie | 16.06× | Movies & TV |
| GameSpot | 18.95× | Games |
| Bridgit Mendler | 24.93× | Movies & TV |
| Thierry Mugler | 46.34× | Beauty & Wellness |
| Michael Fassbender | 20× | Movies & TV |
| Rachel Weisz | 16.91× | Movies & TV |
| Aaron Paul | 20× | Movies & TV |
| Nicole Kidman | 9.3× | Movies & TV |
| Margaret Atwood | 30.49× | Literature |
| Kia Sportage | 19.17× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.83 |
| Patriotism | CONSERVATISM | 1.31 |
| Luxury Orientation | PREMIUM | 1.31 |
| Community Orientation | OPEN | 1.23 |
| Pet Ownership | JOY | 1.2 |
| Extroversion | THRILL | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.3% |
| Japan | 16.3% |
| United Kingdom | 8.6% |
See Absolutely audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Absolutely. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.