Rascasse Audience Intelligence

Absolutely Audience in United States

A data profile of the people who buy, follow and care about Absolutely in United States — modelled from more than twelve digital signal sources. Absolutely has an estimated audience of 1,327,397 people in United States.

#331among Singer-songwriter in United States#4042among Person in United States#2374in Music & Radio

The average Absolutely fan in United States is 35.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Candice Patton, Naomi Scott, Lily Allen, with strongest over-indexing on Candice Patton (879.57× the country average).

Demographically, the Absolutely audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Absolutely fan in United States is balanced, around 35.4 years old, with strong Patriotism tendencies and a notable affinity for Candice Patton.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Absolutely profile in United States.

Audience size
1.3M
in United States
Gender
50.8%♀
49.2% male
Age
35.4
average years
Country rank
#19413
Person in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Absolutely fans

50.8% are female, 49.2% are male, average age 35.4.

Fig. 02

Gender split

50.8%
Female
49.2%
Male
Demographic split for Absolutely audience in United States
MetricValue
Female50.8%
Male49.2%
Average age35.4
Estimated audience size1,327,397
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Absolutely audience in United States
Age bracketShare%
16-1930%
20-2922%
30-3916%
40-4917%
50+15%
Fig. 04

Worldwide distribution

38.3%

of the worldwide Absolutely audience comes from United States.

Worldwide audience distribution share by country for Absolutely
CountryShare
United States38.3%
Japan17.5%
United Kingdom8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Absolutely audience in United States is strongest.

Fig. 05

Top regions by affinity

Absolutely fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~10K1.18×
02Idaho~7K1.12×
03Maine~5K1.12×
04Oklahoma~20K1.11×
05Louisiana~20K1.10×
06Georgia~40K1.09×
07Michigan~30K1.09×
08Missouri~20K1.08×
09Alabama~20K1.07×
10Virginia~30K1.06×
11South Carolina~20K1.06×
12Indiana~20K1.05×
13West Virginia~6K1.05×
14Alaska~3K1.05×
15Pennsylvania~40K1.04×
16Ohio~40K1.04×
17Mississippi~10K1.04×
18Montana~4K1.04×
19Tennessee~30K1.03×
20South Dakota~3K1.03×
21Texas~100K1.02×
22North Carolina~40K1.02×
23Oregon~10K1.02×
24Kansas~10K1.02×
25Delaware~3K1.02×
26Florida~80K1.01×
27Arizona~20K1.00×
28Maryland~20K0.98×
29Kentucky~20K0.98×
30Utah~10K0.98×
31Iowa~10K0.97×
32Washington~20K0.96×
33Colorado~20K0.96×
34Wisconsin~20K0.96×
35Minnesota~20K0.96×
36Nebraska~6K0.96×
37New Hampshire~5K0.95×
38North Dakota~2K0.95×
39New York~60K0.94×
40Illinois~40K0.94×
41New Mexico~6K0.94×
42Vermont~2K0.94×
43Connecticut~10K0.93×
44Nevada~10K0.93×
45Rhode Island~4K0.93×
46California~100K0.91×
47New Jersey~30K0.89×
48Massachusetts~20K0.86×
49Hawaii~4K0.83×
50Washington, District of Columbia~3K0.83×
Fig. 06

Affinity by region

Affinity by region — Absolutely, United States
0.83×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Absolutely audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Absolutely audience
#·InterestCategoryAffinity×
01Candice PattonMovies & TV879.57×
02Naomi ScottMovies & TV221.97×
03George OrwellLiterature70.85×
04Night at the MuseumMovies & TV63.54×
05Lily AllenMusic & Radio49.12×
06Ender's GameLiterature46.35×
07Mads MikkelsenMovies & TV45.12×
08Neil GaimanLiterature40.32×
09B&QShopping32.80×
10Margaret AtwoodLiterature30.41×
11Aretha FranklinMusic & Radio24.55×
12Bridgit MendlerMovies & TV22.70×
13Gwendoline ChristieMovies & TV22.44×
14Michael FassbenderMovies & TV20.00×
15James McAvoyMovies & TV20.00×
16Kelly OsbourneMusic & Radio17.07×
17Emily RatajkowskiFashion & Accessoires15.32×
18GameSpotGames14.17×
19Madison BeerMusic & Radio9.73×
20Sabrina CarpenterMusic & Radio7.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Absolutely audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Absolutely audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.65×
SpiritualityBALANCE1.46×
Community OrientationOPEN1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Absolutely audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.81×
Design AffinityPREMIUM0.84×
Healthy LifestyleBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Absolutely have in United States?

Absolutely has an estimated audience of 1,327,397 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Absolutely fans?

50.8% of Absolutely fans are female, 49.2% are male, with an average age of 35.4 years.

03

Which brands do Absolutely fans like most?

Absolutely fans show strongest brand affinity for Candice Patton (879.57×), Naomi Scott (221.97×), and Lily Allen (49.12×) over the country average.

04

Where do Absolutely fans live in United States?

Absolutely fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Absolutely fans also like?

Beyond Absolutely itself, the audience over-indexes on Naomi Scott (221.97×), Lily Allen (49.12×), Night at the Museum (63.54×), and George Orwell (70.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Absolutely audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Absolutely. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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