Rascasse Audience Intelligence

George Orwell Audience in United States

A data profile of the people who buy, follow and care about George Orwell in United States — modelled from more than twelve digital signal sources. George Orwell has an estimated audience of 1,577,636 people in United States.

#34among Author in United States#3383among Person in United States#309in Literature

The average George Orwell fan in United States is 42.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Cynthia Erivo, Olivia Dean, Kristin Chenoweth, with strongest over-indexing on Cynthia Erivo (108.94× the country average).

Demographically, the George Orwell audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical George Orwell fan in United States is balanced, around 42.0 years old, with strong Spirituality tendencies and a notable affinity for Cynthia Erivo.

Category: Literature · Type: Person · Subtype: Author

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the George Orwell profile in United States.

Audience size
1.6M
in United States
Gender
52.7%♀
47.3% male
Age
42.0
average years
Country rank
#17086
Person in United States
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of George Orwell fans

52.7% are female, 47.3% are male, average age 42.0.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for George Orwell audience in United States
MetricValue
Female52.7%
Male47.3%
Average age42.0
Estimated audience size1,577,636
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the George Orwell audience in United States
Age bracketShare%
16-1917%
20-2915%
30-3917%
40-4921%
50+29%
Fig. 04

Worldwide distribution

23.4%

of the worldwide George Orwell audience comes from United States.

Worldwide audience distribution share by country for George Orwell
CountryShare
United States23.4%
Brazil11.0%
United Kingdom8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the George Orwell audience in United States is strongest.

Fig. 05

Top regions by affinity

George Orwell fans by region: top regions in United States
#RegionReachAffinity×
01Washington~40K1.27×
02Vermont~3K1.22×
03Massachusetts~40K1.20×
04Oregon~20K1.19×
05Washington, District of Columbia~5K1.19×
06California~200K1.18×
07Idaho~9K1.14×
08New Hampshire~7K1.13×
09Maine~6K1.13×
10New York~90K1.11×
11Utah~10K1.09×
12Alaska~4K1.09×
13Virginia~40K1.07×
14Colorado~30K1.07×
15Minnesota~20K1.07×
16Rhode Island~5K1.07×
17Montana~5K1.07×
18New Jersey~40K1.04×
19Connecticut~20K1.04×
20Pennsylvania~50K1.03×
21Oklahoma~20K1.02×
22Illinois~50K1.01×
23Nebraska~8K1.01×
24Maryland~30K1.00×
25Texas~100K0.99×
26Kansas~10K0.99×
27New Mexico~8K0.99×
28Arizona~30K0.98×
29Missouri~20K0.98×
30Indiana~30K0.97×
31North Carolina~40K0.96×
32Michigan~40K0.96×
33Wisconsin~20K0.96×
34Iowa~10K0.95×
35North Dakota~3K0.95×
36Kentucky~20K0.94×
37South Dakota~3K0.94×
38Arkansas~10K0.93×
39Ohio~40K0.92×
40West Virginia~6K0.91×
41Florida~90K0.89×
42Hawaii~6K0.89×
43Tennessee~30K0.88×
44Georgia~40K0.86×
45Delaware~4K0.86×
46Louisiana~20K0.85×
47Nevada~10K0.84×
48South Carolina~20K0.82×
49Alabama~20K0.77×
50Mississippi~9K0.76×
Fig. 06

Affinity by region

Affinity by region — George Orwell, United States
0.76×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the George Orwell audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for George Orwell audience
#·InterestCategoryAffinity×
01Visit NorwayTravel & Leisure151.47×
02Cynthia ErivoMovies & TV108.94×
03Philip K. DickLiterature87.09×
04Kristin ChenowethMusic & Radio82.64×
05Ender's GameLiterature81.22×
06AbsolutelyMusic & Radio70.85×
07Olivia DeanMusic & Radio59.93×
08Ray BradburyLiterature57.36×
09Scholastic Book FairsLiterature54.57×
10F. Scott FitzgeraldLiterature52.49×
11Frank ZappaMusic & Radio43.13×
12Neil GaimanLiterature39.95×
13Mads MikkelsenMovies & TV32.77×
14Tom HollandMovies & TV24.93×
15Madison BeerMusic & Radio21.15×
16Frankenstein (1931 film)Movies & TV18.98×
17Hailee SteinfeldMovies & TV18.31×
18Apocalyptic and post-apocalyptic fictionLiterature17.23×
19GameStopGames13.33×
20Diane KeatonMovies & TV8.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the George Orwell audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by George Orwell audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.43×
MindfulnessBALANCE2.16×
PatriotismCONSERVATISM2.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by George Orwell audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.92×
Design AffinityPREMIUM0.98×
IndulgenceJOY1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does George Orwell have in United States?

George Orwell has an estimated audience of 1,577,636 people in United States, concentrated in California and Texas.

02

What is the gender split and age of George Orwell fans?

52.7% of George Orwell fans are female, 47.3% are male, with an average age of 42.0 years.

03

Which brands do George Orwell fans like most?

George Orwell fans show strongest brand affinity for Cynthia Erivo (108.94×), Olivia Dean (59.93×), and Kristin Chenoweth (82.64×) over the country average.

04

Where do George Orwell fans live in United States?

George Orwell fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do George Orwell fans also like?

Beyond George Orwell itself, the audience over-indexes on Olivia Dean (59.93×), Kristin Chenoweth (82.64×), Philip K. Dick (87.09×), and Absolutely (70.85×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for George Orwell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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