Rascasse Audience Intelligence

Scholastic Book Fairs Target Market in United States

A data profile of the people who buy, follow and care about Scholastic Book Fairs in United States — modelled from more than twelve digital signal sources. Scholastic Book Fairs has an estimated audience of 907,850 people in United States.

#2585among Brand in United States#530in Literature

The average Scholastic Book Fairs fan in United States is 33.5 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include George Orwell, Jules Verne, James Joyce, with strongest over-indexing on George Orwell (54.57× the country average).

Demographically, the Scholastic Book Fairs audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Scholastic Book Fairs fan in United States is more female, around 33.5 years old, with strong Family Orientation tendencies and a notable affinity for George Orwell.

Category: Literature · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scholastic Book Fairs profile in United States.

Audience size
908K
in United States
Gender
70.2%♀
29.8% male
Age
33.5
average years
Country rank
#25250
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Scholastic Book Fairs

70.2% are female, 29.8% are male, average age 33.5.

Fig. 02

Gender split

70.2%
Female
29.8%
Male
Demographic split for Scholastic Book Fairs audience in United States
MetricValue
Female70.2%
Male29.8%
Average age33.5
Estimated audience size907,850
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Scholastic Book Fairs audience in United States
Age bracketShare%
16-1930%
20-2926%
30-3922%
40-4915%
50+8%
Fig. 04

Worldwide distribution

86.6%

of the worldwide Scholastic Book Fairs audience comes from United States.

Worldwide audience distribution share by country for Scholastic Book Fairs
CountryShare
United States86.6%
United Kingdom3.7%
Canada3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scholastic Book Fairs audience in United States is strongest.

Fig. 05

Top regions by affinity

Scholastic Book Fairs customers by region in United States
#RegionReachAffinity×
01West Virginia~6K1.48×
02Connecticut~10K1.44×
03Kentucky~20K1.43×
04Pennsylvania~40K1.39×
05New Hampshire~5K1.39×
06Arkansas~10K1.38×
07Maine~4K1.31×
08Rhode Island~4K1.28×
09Indiana~20K1.26×
10Oklahoma~10K1.26×
11New Mexico~5K1.23×
12New Jersey~30K1.22×
13Ohio~30K1.21×
14Missouri~20K1.20×
15Louisiana~10K1.18×
16Michigan~30K1.15×
17Delaware~3K1.15×
18Mississippi~8K1.10×
19Massachusetts~20K1.09×
20North Carolina~30K1.06×
21South Carolina~10K1.06×
22Texas~80K1.05×
23Maryland~20K1.03×
24New York~50K0.98×
25Virginia~20K0.97×
26Kansas~7K0.97×
27Tennessee~20K0.96×
28Nebraska~4K0.96×
29Hawaii~4K0.93×
30Illinois~30K0.92×
31Georgia~20K0.92×
32Minnesota~10K0.90×
33Vermont~1K0.89×
34Florida~50K0.87×
35Washington~20K0.87×
36Wisconsin~10K0.86×
37Iowa~6K0.86×
38North Dakota~2K0.84×
39Oregon~8K0.78×
40Montana~2K0.78×
41Nevada~6K0.76×
42Alaska~1K0.75×
43California~70K0.73×
44Alabama~9K0.73×
45Arizona~10K0.72×
46South Dakota~1K0.72×
47Colorado~10K0.70×
48Utah~5K0.65×
49Idaho~3K0.61×
50Washington, District of Columbia~1K0.51×
Fig. 06

Affinity by region

Affinity by region — Scholastic Book Fairs, United States
0.51×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scholastic Book Fairs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scholastic Book Fairs audience
#·InterestCategoryAffinity×
01Jules VerneLiterature107.16×
02James JoyceLiterature80.44×
03Gabriel García MárquezLiterature71.19×
04Kiddie AcademyKids & Family58.08×
05George OrwellLiterature54.57×
06Lou ReedMusic & Radio50.33×
07KinderCare Learning CentersHealth34.78×
08Debbie HarryMusic & Radio20.00×
09TupperwareHome & Garden19.56×
10Google EarthInternet & Social Media16.10×
11Weather forecastingHome & Garden7.48×
12Non-alcoholic beverageFood & Beverages5.96×
13HypermarketShopping5.69×
14QVCMovies & TV5.45×
15Renewable energyBusiness & Career5.23×
16Microwave ovenHome & Garden5.01×
17Discount storesShopping4.68×
18FedExBusiness & Career4.01×
19Pizza HutFood & Beverages3.27×
20PinterestInternet & Social Media2.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scholastic Book Fairs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Scholastic Book Fairs audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.07×
Convenience OrientationPREMIUM2.84×
Community OrientationOPEN2.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Scholastic Book Fairs audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.65×
Need for SecurityCONSERVATISM0.78×
Risk AppetiteTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Scholastic Book Fairs's target market in United States?

Scholastic Book Fairs's target market in United States covers an estimated 907,850 people, concentrated in Texas and California.

02

What is the gender split and age of Scholastic Book Fairs customers?

70.2% of the Scholastic Book Fairs audience are female, 29.8% are male, with an average age of 33.5 years.

03

Which brands do Scholastic Book Fairs fans like most?

Scholastic Book Fairs fans show strongest brand affinity for George Orwell (54.57×), Jules Verne (107.16×), and James Joyce (80.44×) over the country average.

04

Where do Scholastic Book Fairs fans live in United States?

Scholastic Book Fairs fans in United States are most concentrated in Texas (reach ~80K), California (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Scholastic Book Fairs fans also like?

Beyond Scholastic Book Fairs itself, the audience over-indexes on Jules Verne (107.16×), James Joyce (80.44×), Google Earth (16.1×), and Lou Reed (50.33×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Scholastic Book Fairs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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