Scholastic Book Fairs Audience in United States

Scholastic Book Fairs logo

Scholastic Book Fairs has an estimated audience of 881,856 people in United States. 70.2% are female, 29.8% are male, average age 33.5. Top regions: Texas, California, Florida. Top brand affinities: Home Bargains, Mothercare, Steampunk, Certified diabetes educator, FAO Schwarz.

The average Scholastic Book Fairs fan in United States is 33.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Home Bargains, Mothercare, Steampunk, with strongest over-indexing on Home Bargains (77.58× the country average). Demographically, the Scholastic Book Fairs audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Community Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Brand

Demographics of Scholastic Book Fairs fans

Demographic split for Scholastic Book Fairs audience in United States
MetricValue
Female70.2%
Male29.8%
Average age33.5
Estimated audience size881,856

Audience persona

The typical Scholastic Book Fairs fan in United States is more female, around 33.5 years old, with strong Community Orientation tendencies and a notable affinity for Home Bargains.

Top regions in United States

Top regions ranked by reach for Scholastic Book Fairs in United States
RegionReachAffinity
Texas86,4931.14×
California72,9630.75×
Florida57,0930.96×
New York51,8391.05×
Pennsylvania41,9891.41×
Ohio34,5211.27×
New Jersey28,5761.27×
North Carolina28,1501.06×
Michigan27,2981.18×
Illinois27,1090.92×
Georgia26,3710.97×
Virginia22,4211.04×
Indiana20,6161.28×
Massachusetts20,1061.16×
Tennessee18,4761.04×
Maryland17,5601.16×
Missouri16,6731.17×
Washington15,9700.9×
Kentucky15,2451.38×
South Carolina13,8021.04×
Connecticut13,2051.49×
Arizona13,1120.73×
Louisiana12,6641.11×
Oklahoma12,3011.26×
Wisconsin11,3520.86×
Minnesota10,9000.86×
Colorado9,9540.72×
Arkansas9,1481.26×
Alabama9,0230.73×
Oregon8,0340.79×
Mississippi7,7891.07×
Nevada6,3940.75×
West Virginia6,3211.54×
Kansas6,3000.91×
Iowa5,8510.81×
New Mexico5,5121.25×
Utah5,2750.67×
New Hampshire4,6161.33×
Maine3,8951.23×
Nebraska3,8200.86×
Rhode Island3,6051.28×
Hawaii3,2530.86×
Delaware2,8221.16×
Idaho2,4890.56×
Montana1,7670.72×
North Dakota1,4040.78×
Vermont1,2960.84×
Washington, District of Columbia1,2500.47×
South Dakota1,1870.58×
Wyoming1,0930.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Scholastic Book Fairs audience
BrandAffinityCategory
Home Bargains77.58×Shopping
Mothercare5.6×Kids & Family
Steampunk8.07×Fashion & Accessoires
Certified diabetes educator20.31×Business & Career
FAO Schwarz10.65×Shopping
Pillow2.64×Home & Garden
Collectable1.91×Kids & Family
JDSU3.38×Business & Career
Historic site4.33×Arts & Culture
Whataburger1.76×Food & Beverages
Saving2.81×Business & Career
edureka34.54×Business & Career
Nebraska Cornhuskers football3.13×Sports
Nebraska2.35×Travel & Leisure
Business English4.55×Business & Career
WFTS-TV4.76×Movies & TV
Litter box1.56×Pets & Animals
Solo climbing5.06×Sports
Royler Gracie41.1×Sports
Ivey Business School20×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Scholastic Book Fairs audience
TraitClusterScore
Community OrientationOPEN2
Family OrientationCONSERVATISM1.95
DIY MentalityTHRILL1.93
Convenience OrientationPREMIUM1.92
IndulgenceJOY1.73
IndividualismJOY1.63

Worldwide distribution

Worldwide audience distribution share by country for Scholastic Book Fairs
CountryShare
United States86.5%
United Kingdom3.7%
Canada3.7%

See Scholastic Book Fairs audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Scholastic Book Fairs have in United States?

Scholastic Book Fairs has an estimated audience of 881,856 people in United States, concentrated in Texas and California.

What is the gender split and age of Scholastic Book Fairs fans?

70.2% of Scholastic Book Fairs fans are female, 29.8% are male, with an average age of 33.5 years.

Which brands do Scholastic Book Fairs fans like most?

Scholastic Book Fairs fans show strongest brand affinity for Home Bargains (77.58×), Mothercare (5.6×), and Steampunk (8.07×) over the country average.

Where do Scholastic Book Fairs fans live in United States?

Scholastic Book Fairs fans in United States are most concentrated in Texas (reach 86,493), California (reach 72,963), and Florida (reach 57,093). These three regions account for the largest share of the active audience.

What other brands do Scholastic Book Fairs fans also like?

Beyond Scholastic Book Fairs itself, the audience over-indexes on Mothercare (5.6×), Steampunk (8.07×), Certified diabetes educator (20.31×), and FAO Schwarz (10.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Scholastic Book Fairs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.