Scholastic Book Fairs Audience in United States

Scholastic Book Fairs logo

Scholastic Book Fairs has an estimated audience of 881,856 people in United States. 70.2% are female, 29.8% are male, average age 33.5. Top regions: Texas, California, Florida. Top brand affinities: Jules Verne, James Joyce, Planet Fitness, Lou Reed, KinderCare Learning Centers.

The average Scholastic Book Fairs fan in United States is 33.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Jules Verne, James Joyce, Planet Fitness, with strongest over-indexing on Jules Verne (91.96× the country average). Demographically, the Scholastic Book Fairs audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Community Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Brand

Demographics of Scholastic Book Fairs fans

Demographic split for Scholastic Book Fairs audience in United States
MetricValue
Female70.2%
Male29.8%
Average age33.5
Estimated audience size881,856

Audience persona

The typical Scholastic Book Fairs fan in United States is more female, around 33.5 years old, with strong Community Orientation tendencies and a notable affinity for Jules Verne.

Top regions in United States

Top regions ranked by reach for Scholastic Book Fairs in United States
RegionReachAffinity
Texas86,4931.14×
California72,9630.75×
Florida57,0930.96×
New York51,8391.05×
Pennsylvania41,9891.41×
Ohio34,5211.27×
New Jersey28,5761.27×
North Carolina28,1501.06×
Michigan27,2981.18×
Illinois27,1090.92×
Georgia26,3710.97×
Virginia22,4211.04×
Indiana20,6161.28×
Massachusetts20,1061.16×
Tennessee18,4761.04×
Maryland17,5601.16×
Missouri16,6731.17×
Washington15,9700.9×
Kentucky15,2451.38×
South Carolina13,8021.04×
Connecticut13,2051.49×
Arizona13,1120.73×
Louisiana12,6641.11×
Oklahoma12,3011.26×
Wisconsin11,3520.86×
Minnesota10,9000.86×
Colorado9,9540.72×
Arkansas9,1481.26×
Alabama9,0230.73×
Oregon8,0340.79×
Mississippi7,7891.07×
Nevada6,3940.75×
West Virginia6,3211.54×
Kansas6,3000.91×
Iowa5,8510.81×
New Mexico5,5121.25×
Utah5,2750.67×
New Hampshire4,6161.33×
Maine3,8951.23×
Nebraska3,8200.86×
Rhode Island3,6051.28×
Hawaii3,2530.86×
Delaware2,8221.16×
Idaho2,4890.56×
Montana1,7670.72×
North Dakota1,4040.78×
Vermont1,2960.84×
Washington, District of Columbia1,2500.47×
South Dakota1,1870.58×
Wyoming1,0930.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Scholastic Book Fairs audience
BrandAffinityCategory
Jules Verne91.96×Literature
James Joyce77.58×Literature
Planet Fitness4.47×Sports
Lou Reed41.1×Music & Radio
KinderCare Learning Centers30.74×Health
George Orwell24.11×Literature
Daniel Day-Lewis15.22×Movies & TV
Bachelor of Business Administration34.54×Business & Career
Good Will Hunting13.22×Movies & TV
Kiddie Academy41.82×Kids & Family
Google Earth7.62×Internet & Social Media
Superman1.86×Movies & TV
Diaper bag4.43×Kids & Family
Diego Rivera20×Arts & Culture
Slickdeals8.46×Shopping
Do it yourself (DIY)2.2×Home & Garden
Microwave oven4.11×Home & Garden
Dej Loaf28.73×Music & Radio
Gabriel García Márquez40.05×Literature
Vinyl Records4.84×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Scholastic Book Fairs audience
TraitClusterScore
Community OrientationOPEN2
Family OrientationCONSERVATISM1.95
DIY MentalityTHRILL1.93
Convenience OrientationPREMIUM1.92
IndulgenceJOY1.73
IndividualismJOY1.63

Worldwide distribution

Worldwide audience distribution share by country for Scholastic Book Fairs
CountryShare
United States86.5%
United Kingdom3.7%
Canada3.7%

See Scholastic Book Fairs audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Scholastic Book Fairs have in United States?

Scholastic Book Fairs has an estimated audience of 881,856 people in United States, concentrated in Texas and California.

What is the gender split and age of Scholastic Book Fairs fans?

70.2% of Scholastic Book Fairs fans are female, 29.8% are male, with an average age of 33.5 years.

Which brands do Scholastic Book Fairs fans like most?

Scholastic Book Fairs fans show strongest brand affinity for Jules Verne (91.96×), James Joyce (77.58×), and Planet Fitness (4.47×) over the country average.

Where do Scholastic Book Fairs fans live in United States?

Scholastic Book Fairs fans in United States are most concentrated in Texas (reach 86,493), California (reach 72,963), and Florida (reach 57,093). These three regions account for the largest share of the active audience.

What other brands do Scholastic Book Fairs fans also like?

Beyond Scholastic Book Fairs itself, the audience over-indexes on James Joyce (77.58×), Planet Fitness (4.47×), Lou Reed (41.1×), and KinderCare Learning Centers (30.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Scholastic Book Fairs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.