Lou Reed Audience in United States

Lou Reed logo

Lou Reed has an estimated audience of 691,066 people in United States. 42.1% are female, 57.9% are male, average age 39.8. Top regions: California, New York, Texas. Top brand affinities: The Godfathers, Robert Louis Stevenson, Knoll, Powell's Books, Edie Sedgwick.

The average Lou Reed fan in United States is 39.8 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include The Godfathers, Robert Louis Stevenson, Knoll, with strongest over-indexing on The Godfathers (45.87× the country average). Demographically, the Lou Reed audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Tradition, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Rock

Demographics of Lou Reed fans

Demographic split for Lou Reed audience in United States
MetricValue
Female42.1%
Male57.9%
Average age39.8
Estimated audience size691,066

Audience persona

The typical Lou Reed fan in United States is more male, around 39.8 years old, with strong Tradition tendencies and a notable affinity for The Godfathers.

Top regions in United States

Top regions ranked by reach for Lou Reed in United States
RegionReachAffinity
California93,0951.22×
New York60,1081.56×
Texas48,5890.82×
Florida38,9300.83×
Pennsylvania28,2271.21×
Illinois25,5871.11×
Ohio21,5511.01×
Michigan19,3681.07×
Massachusetts19,3071.42×
New Jersey19,2301.09×
North Carolina18,6330.9×
Georgia18,4820.87×
Washington17,6531.27×
Virginia16,0990.96×
Arizona13,4150.95×
Tennessee12,5630.91×
Oregon12,1571.53×
Indiana11,7650.93×
Colorado11,7361.08×
Missouri10,9350.98×
Wisconsin10,7881.04×
Maryland10,5890.89×
Minnesota10,4331.05×
Connecticut8,4451.22×
Kentucky8,3090.96×
South Carolina8,2600.79×
Alabama7,2480.75×
Louisiana6,7820.76×
Oklahoma6,5160.85×
Utah5,9960.97×
Nevada5,9050.88×
Iowa5,0610.89×
Kansas4,7390.87×
Arkansas4,3670.77×
Maine3,8291.55×
New Mexico3,5001.01×
New Hampshire3,2961.21×
Mississippi3,2770.58×
Idaho3,0370.88×
Nebraska2,9540.85×
Washington, District of Columbia2,8741.38×
Rhode Island2,7181.24×
West Virginia2,6820.83×
Hawaii2,0980.71×
Vermont2,0531.69×
Montana1,8670.97×
Delaware1,5870.83×
Alaska1,2220.83×
South Dakota1,0810.68×
North Dakota9160.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lou Reed audience
BrandAffinityCategory
The Godfathers45.87×Music & Radio
Robert Louis Stevenson128.18×Literature
Knoll115.7×Music & Radio
Powell's Books104.05×Shopping
Edie Sedgwick102.18×Fashion & Accessoires
George Bernard Shaw113.53×Literature
Scholastic Book Fairs50.33×Literature
Iggy Pop35.48×Music & Radio
Stars14.51×Music & Radio
Kneeboarding (towsport)135.32×Sports
Debbie Harry32.45×Music & Radio
HighSchool13.92×Music & Radio
Happy Mondays34.69×Music & Radio
The Pogues88.59×Music & Radio
Patti Smith32.21×Music & Radio
Empire of the Sun (film)34.83×Movies & TV
The Fall (band)25.95×Music & Radio
Mick Jagger17.38×Music & Radio
James Joyce45.48×Literature
JusBrasil161.62×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lou Reed audience
TraitClusterScore
TraditionCONSERVATISM1.5
Community OrientationOPEN1.31
SpiritualityBALANCE1.29
MindfulnessBALANCE1.27
IndividualismJOY1.27
Early Adopter MentalityPOWER1.25

Worldwide distribution

Worldwide audience distribution share by country for Lou Reed
CountryShare
United States28.0%
United Kingdom10.8%
Italy10.0%

See Lou Reed audiences in other countries

More Rock audiences in United States

Frequently asked questions

How many fans does Lou Reed have in United States?

Lou Reed has an estimated audience of 691,066 people in United States, concentrated in California and New York.

What is the gender split and age of Lou Reed fans?

42.1% of Lou Reed fans are female, 57.9% are male, with an average age of 39.8 years.

Which brands do Lou Reed fans like most?

Lou Reed fans show strongest brand affinity for The Godfathers (45.87×), Robert Louis Stevenson (128.18×), and Knoll (115.7×) over the country average.

Where do Lou Reed fans live in United States?

Lou Reed fans in United States are most concentrated in California (reach 93,095), New York (reach 60,108), and Texas (reach 48,589). These three regions account for the largest share of the active audience.

What other brands do Lou Reed fans also like?

Beyond Lou Reed itself, the audience over-indexes on Robert Louis Stevenson (128.18×), Knoll (115.7×), Powell's Books (104.05×), and Edie Sedgwick (102.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lou Reed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.