Powell's Books Audience in United States

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Powell's Books has an estimated audience of 394,558 people in United States. 34.8% are female, 65.2% are male, average age 33.1. Top regions: Oregon, Washington, California. Top brand affinities: Home Bargains, Hypatia, Royler Gracie, Home staging, Home equity.

The average Powell's Books fan in United States is 33.1 years old, more male, and lives primarily in Oregon. The audience is concentrated in Oregon, Washington, California. Top brand affinities include Home Bargains, Hypatia, Royler Gracie, with strongest over-indexing on Home Bargains (59.18× the country average). Demographically, the Powell's Books audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Community Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Demographics of Powell's Books fans

Demographic split for Powell's Books audience in United States
MetricValue
Female34.8%
Male65.2%
Average age33.1
Estimated audience size394,558

Audience persona

The typical Powell's Books fan in United States is more male, around 33.1 years old, with strong Community Orientation tendencies and a notable affinity for Home Bargains.

Top regions in United States

Top regions ranked by reach for Powell's Books in United States
RegionReachAffinity
Oregon147,36032.58×
Washington31,3013.95×
California25,7940.59×
New York5,7170.26×
Texas5,4580.16×
Illinois3,9940.3×
Florida3,4010.13×
Massachusetts2,7160.35×
Colorado2,6510.43×
Pennsylvania2,5280.19×
Arizona2,4140.3×
Michigan2,2680.22×
North Carolina2,2150.19×
Virginia2,1680.23×
Ohio2,0030.16×
Idaho1,8540.94×
Georgia1,7970.15×
Minnesota1,7720.31×
Wisconsin1,6790.28×
New Jersey1,6040.16×
Utah1,5720.44×
Maryland1,5300.23×
Tennessee1,3730.17×
Missouri1,3330.21×
Indiana1,3330.18×
Nevada1,3320.35×
Connecticut9280.23×
Montana8870.81×
New Mexico8860.45×
Kentucky7990.16×
Arkansas7620.23×
South Carolina7370.12×
Kansas7270.23×
Hawaii7270.43×
Maine7270.51×
Oklahoma7060.16×
Iowa7000.22×
Alaska6800.81×
Louisiana6260.12×
Alabama6200.11×
Washington, District of Columbia5440.46×
Vermont4380.63×
New Hampshire4090.26×
Nebraska4010.2×
Mississippi3010.09×
Rhode Island2940.23×
West Virginia2590.14×
Wyoming2310.39×
South Dakota1630.18×
North Dakota1500.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Powell's Books audience
BrandAffinityCategory
Home Bargains59.18×Shopping
Hypatia20×Politics & Society
Royler Gracie74.89×Sports
Home staging5.54×Home & Garden
Home equity1.89×Home & Garden
JDSU2.85×Business & Career
Nebraska Cornhuskers football3.21×Sports
Nationality1.85×Politics & Society
Elsword12.38×Games
Homecenter14.92×Shopping
Ivey Business School20×Business & Career
edureka22.11×Business & Career
Corona (band)3.32×Music & Radio
Necktie2.78×Fashion & Accessoires
Vocal harmony2.34×Music & Radio
Fayette County, Kentucky7.81×Travel & Leisure
Dental hygienist3.37×Health
Throne of Glass3.64×Literature
Grace Slick4.15×Music & Radio
Grinch1.9×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Powell's Books audience
TraitClusterScore
Community OrientationOPEN1.61
PatriotismCONSERVATISM1.55
Design AffinityPREMIUM1.5
TravellingTHRILL1.35
Early Adopter MentalityPOWER1.28
Risk AppetiteTHRILL1.26

Worldwide distribution

Worldwide audience distribution share by country for Powell's Books
CountryShare
United States85.5%
United Kingdom3.9%
Canada2.8%

See Powell's Books audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Powell's Books have in United States?

Powell's Books has an estimated audience of 394,558 people in United States, concentrated in Oregon and Washington.

What is the gender split and age of Powell's Books fans?

34.8% of Powell's Books fans are female, 65.2% are male, with an average age of 33.1 years.

Which brands do Powell's Books fans like most?

Powell's Books fans show strongest brand affinity for Home Bargains (59.18×), Hypatia (20×), and Royler Gracie (74.89×) over the country average.

Where do Powell's Books fans live in United States?

Powell's Books fans in United States are most concentrated in Oregon (reach 147,360), Washington (reach 31,301), and California (reach 25,794). These three regions account for the largest share of the active audience.

What other brands do Powell's Books fans also like?

Beyond Powell's Books itself, the audience over-indexes on Hypatia (20×), Royler Gracie (74.89×), Home staging (5.54×), and Home equity (1.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Powell's Books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.