Powell's Books Audience in United States

Powell's Books has an estimated audience of 394,558 people in United States. 34.8% are female, 65.2% are male, average age 33.1. Top regions: Oregon, Washington, California. Top brand affinities: Caillou, Autism Awareness, Lou Reed, JACOBS, Diabetes mellitus awareness.

The average Powell's Books fan in United States is 33.1 years old, more male, and lives primarily in Oregon. The audience is concentrated in Oregon, Washington, California. Top brand affinities include Caillou, Autism Awareness, Lou Reed, with strongest over-indexing on Caillou (95× the country average). Demographically, the Powell's Books audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Community Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Demographics of Powell's Books fans

Demographic split for Powell's Books audience in United States
MetricValue
Female34.8%
Male65.2%
Average age33.1
Estimated audience size394,558

Audience persona

The typical Powell's Books fan in United States is more male, around 33.1 years old, with strong Community Orientation tendencies and a notable affinity for Caillou.

Top regions in United States

Top regions ranked by reach for Powell's Books in United States
RegionReachAffinity
Oregon147,36032.58×
Washington31,3013.95×
California25,7940.59×
New York5,7170.26×
Texas5,4580.16×
Illinois3,9940.3×
Florida3,4010.13×
Massachusetts2,7160.35×
Colorado2,6510.43×
Pennsylvania2,5280.19×
Arizona2,4140.3×
Michigan2,2680.22×
North Carolina2,2150.19×
Virginia2,1680.23×
Ohio2,0030.16×
Idaho1,8540.94×
Georgia1,7970.15×
Minnesota1,7720.31×
Wisconsin1,6790.28×
New Jersey1,6040.16×
Utah1,5720.44×
Maryland1,5300.23×
Tennessee1,3730.17×
Missouri1,3330.21×
Indiana1,3330.18×
Nevada1,3320.35×
Connecticut9280.23×
Montana8870.81×
New Mexico8860.45×
Kentucky7990.16×
Arkansas7620.23×
South Carolina7370.12×
Kansas7270.23×
Hawaii7270.43×
Maine7270.51×
Oklahoma7060.16×
Iowa7000.22×
Alaska6800.81×
Louisiana6260.12×
Alabama6200.11×
Washington, District of Columbia5440.46×
Vermont4380.63×
New Hampshire4090.26×
Nebraska4010.2×
Mississippi3010.09×
Rhode Island2940.23×
West Virginia2590.14×
Wyoming2310.39×
South Dakota1630.18×
North Dakota1500.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Powell's Books audience
BrandAffinityCategory
Caillou95×Movies & TV
Autism Awareness19.03×Health
Lou Reed74.89×Music & Radio
JACOBS74.72×Food & Beverages
Diabetes mellitus awareness12.48×Health
Jules Verne92.34×Literature
Urusei Yatsura122.11×Literature
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
James Joyce59.18×Literature
Vinyl Records9.45×Music & Radio
Income tax13.19×Business & Career
George Orwell25.54×Literature
Planet Fitness3.89×Sports
Good Will Hunting14.61×Movies & TV
Beyblade20×Literature
Model building15.64×Kids & Family
E-book readers6.08×Technology & Electronics
Sylvia Plath14.92×Literature
Charles, Prince of Wales18.87×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Powell's Books audience
TraitClusterScore
Community OrientationOPEN1.61
PatriotismCONSERVATISM1.55
Design AffinityPREMIUM1.5
TravellingTHRILL1.35
Early Adopter MentalityPOWER1.28
Risk AppetiteTHRILL1.26

Worldwide distribution

Worldwide audience distribution share by country for Powell's Books
CountryShare
United States85.5%
United Kingdom3.9%
Canada2.8%

See Powell's Books audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Powell's Books have in United States?

Powell's Books has an estimated audience of 394,558 people in United States, concentrated in Oregon and Washington.

What is the gender split and age of Powell's Books fans?

34.8% of Powell's Books fans are female, 65.2% are male, with an average age of 33.1 years.

Which brands do Powell's Books fans like most?

Powell's Books fans show strongest brand affinity for Caillou (95×), Autism Awareness (19.03×), and Lou Reed (74.89×) over the country average.

Where do Powell's Books fans live in United States?

Powell's Books fans in United States are most concentrated in Oregon (reach 147,360), Washington (reach 31,301), and California (reach 25,794). These three regions account for the largest share of the active audience.

What other brands do Powell's Books fans also like?

Beyond Powell's Books itself, the audience over-indexes on Autism Awareness (19.03×), Lou Reed (74.89×), JACOBS (74.72×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Powell's Books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.