Audible.com Audience in United States

Audible.com has an estimated audience of 271,805 people in United States. 58.7% are female, 41.3% are male, average age 41.6. Top regions: California, Texas, Florida. Top brand affinities: Georgie & Mandy's First Marriage, GameStop, Joey (TV series), Tales from the Crypt, House of Wax (2005 film).

The average Audible.com fan in United States is 41.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Georgie & Mandy's First Marriage, GameStop, Joey (TV series), with strongest over-indexing on Georgie & Mandy's First Marriage (5.66× the country average). Demographically, the Audible.com audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Extroversion, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Website / Newspaper / Magazine

Demographics of Audible.com fans

Demographic split for Audible.com audience in United States
MetricValue
Female58.7%
Male41.3%
Average age41.6
Estimated audience size271,805

Audience persona

The typical Audible.com fan in United States is more female, around 41.6 years old, with strong Extroversion tendencies and a notable affinity for Georgie & Mandy's First Marriage.

Top regions in United States

Top regions ranked by reach for Audible.com in United States
RegionReachAffinity
California24,9350.83×
Texas20,1770.86×
Florida14,3260.78×
New York11,0850.73×
North Carolina7,7800.95×
Georgia7,5960.91×
Pennsylvania7,4060.81×
Illinois7,3910.82×
Ohio7,0600.84×
Washington6,8481.26×
Michigan6,7630.95×
Virginia6,2050.94×
Tennessee5,7951.06×
Colorado5,3131.24×
Arizona5,0470.91×
Massachusetts4,8730.91×
New Jersey4,8700.7×
Utah4,7781.96×
Missouri4,5811.05×
Indiana4,2220.85×
Oregon4,2021.35×
Minnesota4,1611.07×
Wisconsin4,1381.01×
Maryland4,0440.87×
South Carolina3,6180.88×
Alabama3,5550.94×
Kentucky3,2660.96×
Oklahoma3,1741.05×
Louisiana2,7810.79×
Arkansas2,3581.05×
Kansas2,2771.06×
Iowa2,2631.01×
Connecticut2,2600.83×
Idaho2,1921.61×
Nevada2,0030.76×
Mississippi1,8010.8×
New Mexico1,4041.03×
Nebraska1,3671×
Maine1,3081.34×
New Hampshire1,2381.16×
Montana1,1111.47×
West Virginia1,0570.83×
Hawaii8570.73×
Alaska6911.19×
Rhode Island6650.77×
Washington, District of Columbia6620.81×
Vermont6381.34×
South Dakota6250.99×
North Dakota5661.01×
Wyoming5041.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Audible.com audience
BrandAffinityCategory
Georgie & Mandy's First Marriage5.66×Movies & TV
GameStop3.99×Games
Joey (TV series)15.97×Movies & TV
Tales from the Crypt20.35×Movies & TV
House of Wax (2005 film)16.13×Movies & TV
Sister Act17.03×Movies & TV
The Truman Show11.8×Movies & TV
Silver Linings Playbook12.2×Movies & TV
Last Man Standing (U.S. TV series)11.04×Movies & TV
Sleepaway Camp16.74×Movies & TV
Mad Men7.7×Movies & TV
Audiobook3.34×Literature
Peacemaker1.69×Movies & TV
Eyes Wide Shut6.97×Movies & TV
Saved by the Bell8.62×Movies & TV
Smart House (film)21.32×Movies & TV
Robert Pattinson4.71×Movies & TV
Author2.42×Literature
Enemy at the Gates18.39×Movies & TV
Black Swan (film)8.07×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Audible.com audience
TraitClusterScore
ExtroversionTHRILL1.2
MindfulnessBALANCE1.1
TraditionCONSERVATISM1.06
Community OrientationOPEN1.02
IndulgenceJOY1.02
Early Adopter MentalityPOWER0.98

Worldwide distribution

Worldwide audience distribution share by country for Audible.com
CountryShare
Germany44.2%
China8.4%
United States4.7%

See Audible.com audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Audible.com have in United States?

Audible.com has an estimated audience of 271,805 people in United States, concentrated in California and Texas.

What is the gender split and age of Audible.com fans?

58.7% of Audible.com fans are female, 41.3% are male, with an average age of 41.6 years.

Which brands do Audible.com fans like most?

Audible.com fans show strongest brand affinity for Georgie & Mandy's First Marriage (5.66×), GameStop (3.99×), and Joey (TV series) (15.97×) over the country average.

Where do Audible.com fans live in United States?

Audible.com fans in United States are most concentrated in California (reach 24,935), Texas (reach 20,177), and Florida (reach 14,326). These three regions account for the largest share of the active audience.

What other brands do Audible.com fans also like?

Beyond Audible.com itself, the audience over-indexes on GameStop (3.99×), Joey (TV series) (15.97×), Tales from the Crypt (20.35×), and House of Wax (2005 film) (16.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Audible.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.