Rascasse Audience Intelligence

Audible.com Audience in United States

A data profile of the people who buy, follow and care about Audible.com in United States — modelled from more than twelve digital signal sources. Audible.com has an estimated audience of 13,143,564 people in United States.

#66among Website / Newspaper / Magazine in United States#51in Literature

The average Audible.com fan in United States is 41.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Georgie & Mandy's First Marriage, GameStop, Tales from the Crypt, with strongest over-indexing on Georgie & Mandy's First Marriage (5.66× the country average).

Demographically, the Audible.com audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Spirituality, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Audible.com fan in United States is more female, around 41.6 years old, with strong Spirituality tendencies and a notable affinity for Georgie & Mandy's First Marriage.

Category: Literature · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Audible.com profile in United States.

Audience size
13.1M
in United States
Gender
58.7%♀
41.3% male
Age
41.6
average years
Country rank
#2704
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Audible.com

58.7% are female, 41.3% are male, average age 41.6.

Fig. 02

Gender split

58.7%
Female
41.3%
Male
Demographic split for Audible.com audience in United States
MetricValue
Female58.7%
Male41.3%
Average age41.6
Estimated audience size13,143,564
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Audible.com audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3920%
40-4923%
50+25%
Fig. 04

Worldwide distribution

43.2%

of the worldwide Audible.com audience comes from United States.

Worldwide audience distribution share by country for Audible.com
CountryShare
United States43.2%
Germany11.3%
United Kingdom11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Audible.com audience in United States is strongest.

Fig. 05

Top regions by affinity

Audible.com fans by region: top regions in United States
#RegionReachAffinity×
01Utah~5K1.91×
02Idaho~2K1.65×
03Montana~1K1.54×
04Vermont<1K1.39×
05Wyoming<1K1.39×
06Maine~1K1.37×
07Oregon~4K1.31×
08Alaska<1K1.29×
09Colorado~5K1.20×
10New Hampshire~1K1.19×
11Washington~6K1.18×
12Kansas~2K1.13×
13South Dakota<1K1.09×
14North Dakota<1K1.09×
15Oklahoma~3K1.07×
16Arkansas~2K1.06×
17Missouri~5K1.05×
18Minnesota~4K1.05×
19Iowa~2K1.03×
20Tennessee~6K1.02×
21New Mexico~1K1.02×
22Nebraska~1K1.02×
23Wisconsin~4K0.98×
24Alabama~4K0.96×
25Kentucky~3K0.95×
26Michigan~7K0.93×
27North Carolina~7K0.91×
28Virginia~6K0.91×
29Arizona~5K0.90×
30West Virginia~1K0.89×
31South Carolina~4K0.87×
32Georgia~7K0.86×
33Massachusetts~5K0.86×
34Indiana~4K0.86×
35Mississippi~2K0.85×
36Maryland~4K0.84×
37Connecticut~2K0.83×
38Texas~20K0.82×
39Ohio~7K0.82×
40California~20K0.80×
41Louisiana~3K0.79×
42Pennsylvania~7K0.78×
43Illinois~7K0.78×
44Rhode Island<1K0.78×
45Washington, District of Columbia<1K0.77×
46Florida~10K0.74×
47Nevada~2K0.74×
48Hawaii<1K0.71×
49New Jersey~5K0.70×
50New York~10K0.69×
Fig. 06

Affinity by region

Affinity by region — Audible.com, United States
0.69×1.00×1.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Audible.com audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Audible.com audience
#·InterestCategoryAffinity×
01Smart House (film)Movies & TV21.32×
02Tales from the CryptMovies & TV20.35×
03Enemy at the GatesMovies & TV18.39×
04Sister ActMovies & TV17.03×
05Sleepaway CampMovies & TV16.74×
06House of Wax (2005 film)Movies & TV16.13×
07Joey (TV series)Movies & TV15.97×
08Silver Linings PlaybookMovies & TV12.20×
09The Truman ShowMovies & TV11.80×
10Last Man Standing (U.S. TV series)Movies & TV11.04×
11Saved by the BellMovies & TV8.62×
12Black Swan (film)Movies & TV8.07×
13Mad MenMovies & TV7.70×
14Eyes Wide ShutMovies & TV6.97×
15Georgie & Mandy's First MarriageMovies & TV5.66×
16Robert PattinsonMovies & TV4.71×
17GameStopGames3.99×
18AudiobookLiterature3.34×
19AuthorLiterature2.42×
20PeacemakerMovies & TV1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Audible.com audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Audible.com audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.22×
IndividualismJOY1.19×
PatriotismCONSERVATISM1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Audible.com audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.95×
ExtroversionTHRILL0.96×
Quality AwarenessPREMIUM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Audible.com have in United States?

Audible.com has an estimated audience of 13,143,564 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Audible.com fans?

58.7% of Audible.com fans are female, 41.3% are male, with an average age of 41.6 years.

03

Which brands do Audible.com fans like most?

Audible.com fans show strongest brand affinity for Georgie & Mandy's First Marriage (5.66×), GameStop (3.99×), and Tales from the Crypt (20.35×) over the country average.

04

Where do Audible.com fans live in United States?

Audible.com fans in United States are most concentrated in California (reach ~20K), Texas (reach ~20K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Audible.com fans also like?

Beyond Audible.com itself, the audience over-indexes on GameStop (3.99×), Tales from the Crypt (20.35×), Joey (TV series) (15.97×), and House of Wax (2005 film) (16.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in United States

See Audible.com audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Audible.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →