Sleepaway Camp Audience in United States

Sleepaway Camp has an estimated audience of 737,260 people in United States. 41.8% are female, 58.2% are male, average age 39.2. Top regions: California, Texas, New York. Top brand affinities: The IT Crowd, Autism Awareness, Diabetes mellitus awareness, Freddy vs. Jason, Microblogging.

The average Sleepaway Camp fan in United States is 39.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include The IT Crowd, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on The IT Crowd (113.12× the country average). Demographically, the Sleepaway Camp audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Sleepaway Camp fans

Demographic split for Sleepaway Camp audience in United States
MetricValue
Female41.8%
Male58.2%
Average age39.2
Estimated audience size737,260

Audience persona

The typical Sleepaway Camp fan in United States is more male, around 39.2 years old, with strong Luxury Orientation tendencies and a notable affinity for The IT Crowd.

Top regions in United States

Top regions ranked by reach for Sleepaway Camp in United States
RegionReachAffinity
California87,3511.08×
Texas68,6351.08×
New York46,7201.13×
Florida43,2370.87×
Pennsylvania30,3041.22×
Illinois29,7771.21×
Ohio26,6441.17×
North Carolina22,9821.04×
Georgia21,1930.93×
Michigan20,4711.06×
New Jersey20,1451.07×
Virginia18,3401.02×
Tennessee16,2681.1×
Indiana15,4481.15×
Massachusetts15,4071.06×
Arizona14,7160.98×
Washington14,5810.99×
Missouri12,7071.07×
Kentucky12,4471.35×
Maryland12,3270.97×
Wisconsin11,1461×
Colorado10,7680.93×
South Carolina10,2660.93×
Alabama10,1720.99×
Oklahoma9,9421.21×
Minnesota9,8880.94×
Louisiana9,8251.03×
Oregon9,5081.13×
Connecticut8,1831.11×
Nevada6,8720.96×
Arkansas6,7131.11×
Utah6,1200.93×
Kansas6,0421.04×
Iowa5,8640.97×
Mississippi5,7590.95×
West Virginia4,3581.27×
New Mexico3,6901×
Nebraska3,4740.94×
Maine2,9751.13×
Idaho2,8950.78×
New Hampshire2,8840.99×
Rhode Island2,6191.12×
Washington, District of Columbia2,0050.9×
Delaware1,7570.86×
Hawaii1,6500.52×
Montana1,6360.8×
South Dakota1,3370.78×
North Dakota1,2490.82×
Vermont1,2350.95×
Alaska1,0950.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sleepaway Camp audience
BrandAffinityCategory
The IT Crowd113.12×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Freddy vs. Jason57.12×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Superman3.67×Movies & TV
Wilt Chamberlain25.98×Sports
Roulette16.5×Games
Income tax13.19×Business & Career
Kate Beckinsale14.82×Movies & TV
Charles Barkley19.37×Sports
Planet Fitness3.92×Sports
Luxury Travel11.85×Travel & Leisure
Kia Sportage18.12×Cars & Mobility
General insurance17.78×Business & Career
Pokémon5.01×Games
Bombas13.46×Fashion & Accessoires
Batman3.73×Movies & TV
Karl Malone20×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sleepaway Camp audience
TraitClusterScore
Luxury OrientationPREMIUM3.31
LGBTQ+ IdentityOPEN1.44
Risk AppetiteTHRILL1.37
Social Media UsageJOY1.34
Early Adopter MentalityPOWER1.27
SpiritualityBALANCE1.26

Worldwide distribution

Worldwide audience distribution share by country for Sleepaway Camp
CountryShare
United States61.0%
Germany8.4%
Canada4.8%

See Sleepaway Camp audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Sleepaway Camp have in United States?

Sleepaway Camp has an estimated audience of 737,260 people in United States, concentrated in California and Texas.

What is the gender split and age of Sleepaway Camp fans?

41.8% of Sleepaway Camp fans are female, 58.2% are male, with an average age of 39.2 years.

Which brands do Sleepaway Camp fans like most?

Sleepaway Camp fans show strongest brand affinity for The IT Crowd (113.12×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Sleepaway Camp fans live in United States?

Sleepaway Camp fans in United States are most concentrated in California (reach 87,351), Texas (reach 68,635), and New York (reach 46,720). These three regions account for the largest share of the active audience.

What other brands do Sleepaway Camp fans also like?

Beyond Sleepaway Camp itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Freddy vs. Jason (57.12×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sleepaway Camp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.