Rascasse Audience Intelligence

Stephen King Audience in United States

A data profile of the people who buy, follow and care about Stephen King in United States — modelled from more than twelve digital signal sources. Stephen King has an estimated audience of 6,027,869 people in United States.

#4among Author in United States#517among Person in United States#94in Literature

The average Stephen King fan in United States is 37.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include It (novel), Stephen King Books, Finn Wolfhard, with strongest over-indexing on It (novel) (19.44× the country average).

Demographically, the Stephen King audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Pet Ownership, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Stephen King fan in United States is more female, around 37.3 years old, with strong Pet Ownership tendencies and a notable affinity for It (novel).

Category: Literature · Type: Person · Subtype: Author

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stephen King profile in United States.

Audience size
6M
in United States
Gender
58.6%♀
41.4% male
Age
37.3
average years
Country rank
#5694
Person in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Stephen King fans

58.6% are female, 41.4% are male, average age 37.3.

Fig. 02

Gender split

58.6%
Female
41.4%
Male
Demographic split for Stephen King audience in United States
MetricValue
Female58.6%
Male41.4%
Average age37.3
Estimated audience size6,027,869
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Stephen King audience in United States
Age bracketShare%
16-1926%
20-2920%
30-3918%
40-4917%
50+19%
Fig. 04

Worldwide distribution

32.0%

of the worldwide Stephen King audience comes from United States.

Worldwide audience distribution share by country for Stephen King
CountryShare
United States32.0%
Brazil8.6%
United Kingdom6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stephen King audience in United States is strongest.

Fig. 05

Top regions by affinity

Stephen King fans by region: top regions in United States
#RegionReachAffinity×
01Maine~80K3.53×
02New Hampshire~30K1.38×
03Vermont~10K1.16×
04Kentucky~80K1.10×
05West Virginia~30K1.10×
06Oklahoma~70K1.09×
07Massachusetts~100K1.08×
08Missouri~100K1.07×
09Oregon~70K1.06×
10Alaska~10K1.06×
11Colorado~100K1.04×
12Tennessee~100K1.03×
13Indiana~100K1.03×
14Pennsylvania~200K1.01×
15Ohio~200K1.01×
16New Mexico~30K1.00×
17Montana~20K1.00×
18Alabama~80K0.99×
19Connecticut~60K0.99×
20Arkansas~50K0.99×
21Washington~100K0.97×
22Rhode Island~20K0.97×
23Arizona~100K0.96×
24Utah~50K0.96×
25Kansas~50K0.96×
26Idaho~30K0.96×
27Michigan~100K0.95×
28Iowa~50K0.94×
29Nebraska~30K0.94×
30North Carolina~200K0.93×
31Wisconsin~80K0.91×
32Texas~500K0.90×
33Illinois~200K0.90×
34Georgia~200K0.90×
35Louisiana~70K0.90×
36Mississippi~40K0.90×
37Virginia~100K0.89×
38South Carolina~80K0.88×
39Minnesota~80K0.88×
40Nevada~50K0.88×
41South Dakota~10K0.88×
42North Dakota~10K0.88×
43New York~300K0.85×
44California~600K0.84×
45Maryland~90K0.84×
46Florida~300K0.83×
47New Jersey~100K0.81×
48Delaware~10K0.80×
49Washington, District of Columbia~10K0.68×
50Hawaii~20K0.63×
Fig. 06

Affinity by region

Affinity by region — Stephen King, United States
0.63×1.00×3.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stephen King audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stephen King audience
#·InterestCategoryAffinity×
01Mr. MercedesMovies & TV33.50×
02Stephen King BooksBook / Manga / Comic23.18×
03It (novel)Literature19.44×
04The Dark Tower (series)Literature18.23×
05Sylvia PlathLiterature15.52×
06CowsMusic & Radio10.96×
07Finn WolfhardMovies & TV9.83×
08Mae MartinMusic & Radio9.83×
09Dakota FanningMovies & TV7.13×
10Millie Bobby BrownMovies & TV5.86×
11Warriors (novel series)Literature5.01×
12Avatar (Swedish band)Music & Radio4.79×
13Scooby-DooMovies & TV4.60×
14Stranger ThingsMovies & TV4.19×
15BatmanMovies & TV3.84×
16PeacemakerMovies & TV3.54×
17Science fiction moviesMovies & TV2.56×
18SupermanMovies & TV2.28×
19BeautyBeauty & Wellness1.71×
20Food and drinkFood & Beverages1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stephen King audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stephen King audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.60×
ExtroversionTHRILL1.51×
MindfulnessBALANCE1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stephen King audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.55×
Career OrientationPOWER0.74×
Price SensitivityPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Stephen King have in United States?

Stephen King has an estimated audience of 6,027,869 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Stephen King fans?

58.6% of Stephen King fans are female, 41.4% are male, with an average age of 37.3 years.

03

Which brands do Stephen King fans like most?

Stephen King fans show strongest brand affinity for It (novel) (19.44×), Stephen King Books (23.18×), and Finn Wolfhard (9.83×) over the country average.

04

Where do Stephen King fans live in United States?

Stephen King fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Stephen King fans also like?

Beyond Stephen King itself, the audience over-indexes on Stephen King Books (23.18×), Finn Wolfhard (9.83×), Peacemaker (3.54×), and Cows (10.96×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Stephen King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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