Stephen King Audience in United States

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Stephen King has an estimated audience of 6,004,944 people in United States. 58.6% are female, 41.4% are male, average age 37.3. Top regions: California, Texas, Florida. Top brand affinities: It (novel), Stephen King Books, Finn Wolfhard, Peacemaker, Scooby-Doo.

The average Stephen King fan in United States is 37.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include It (novel), Stephen King Books, Finn Wolfhard, with strongest over-indexing on It (novel) (19.44× the country average). Demographically, the Stephen King audience skews more female with an average age of 37.3, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person · Subtype: Author

Demographics of Stephen King fans

Demographic split for Stephen King audience in United States
MetricValue
Female58.6%
Male41.4%
Average age37.3
Estimated audience size6,004,944

Audience persona

The typical Stephen King fan in United States is more female, around 37.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for It (novel).

Top regions in United States

Top regions ranked by reach for Stephen King in United States
RegionReachAffinity
California553,2070.84×
Texas460,0910.89×
Florida342,8600.84×
New York299,4320.89×
Pennsylvania206,4441.02×
Ohio194,6461.05×
Illinois184,0210.92×
North Carolina167,3560.93×
Georgia159,9430.86×
Michigan152,4570.97×
Massachusetts131,7031.11×
Virginia128,8100.88×
Tennessee126,7521.05×
Arizona122,3391×
Washington121,9381.01×
New Jersey121,2500.79×
Indiana115,7201.05×
Missouri103,9641.07×
Colorado103,1351.09×
Alabama85,3151.02×
Wisconsin84,4400.93×
Maryland83,8330.81×
Kentucky82,4351.09×
Maine81,8643.81×
Minnesota76,7880.89×
Oregon76,6141.11×
South Carolina76,1470.84×
Oklahoma71,6091.07×
Louisiana67,0660.87×
Connecticut60,2561×
Utah52,4450.98×
Nevada49,6050.85×
Arkansas46,6490.94×
Iowa46,5800.94×
Kansas44,6350.94×
Mississippi41,2110.83×
New Hampshire33,5221.42×
West Virginia30,2021.08×
New Mexico28,6620.95×
Idaho28,1360.93×
Nebraska27,2350.9×
Rhode Island18,2340.95×
Montana16,0730.96×
Hawaii15,7980.61×
Washington, District of Columbia12,3390.68×
Vermont12,3181.17×
Alaska11,8430.92×
Delaware11,7720.71×
South Dakota11,3110.81×
North Dakota9,8400.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stephen King audience
BrandAffinityCategory
It (novel)19.44×Literature
Stephen King Books23.18×
Finn Wolfhard9.83×Movies & TV
Peacemaker3.54×Movies & TV
Scooby-Doo4.6×Movies & TV
Millie Bobby Brown5.86×Movies & TV
Superman2.28×Movies & TV
Warriors (novel series)5.01×Literature
Stranger Things4.19×Movies & TV
Batman3.84×Movies & TV
Euphoria2.08×Movies & TV
Sylvia Plath15.52×Literature
Cows10.96×Music & Radio
Food and drink1.7×Food & Beverages
Mae Martin9.83×Music & Radio
Mr. Mercedes33.5×Movies & TV
28 Days Later7.77×Movies & TV
Beauty1.71×Beauty & Wellness
I Know What You Did Last Summer7.22×Movies & TV
Dakota Fanning7.13×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stephen King audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.51
ExtroversionTHRILL1.49
Early Adopter MentalityPOWER1.29
MindfulnessBALANCE1.19
PatriotismCONSERVATISM1.18
Pet OwnershipJOY1.16

Worldwide distribution

Worldwide audience distribution share by country for Stephen King
CountryShare
United States32.1%
Brazil8.8%
United Kingdom6.1%

See Stephen King audiences in other countries

More Author audiences in United States

Frequently asked questions

How many fans does Stephen King have in United States?

Stephen King has an estimated audience of 6,004,944 people in United States, concentrated in California and Texas.

What is the gender split and age of Stephen King fans?

58.6% of Stephen King fans are female, 41.4% are male, with an average age of 37.3 years.

Which brands do Stephen King fans like most?

Stephen King fans show strongest brand affinity for It (novel) (19.44×), Stephen King Books (23.18×), and Finn Wolfhard (9.83×) over the country average.

Where do Stephen King fans live in United States?

Stephen King fans in United States are most concentrated in California (reach 553,207), Texas (reach 460,091), and Florida (reach 342,860). These three regions account for the largest share of the active audience.

What other brands do Stephen King fans also like?

Beyond Stephen King itself, the audience over-indexes on Stephen King Books (23.18×), Finn Wolfhard (9.83×), Peacemaker (3.54×), and Scooby-Doo (4.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stephen King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.