Cows Audience in United States
Cows has an estimated audience of 4,664,090 people in United States. 63.0% are female, 37.0% are male, average age 24.7. Top brand affinities: Home equity, Tulare County, California, Google Photos, Horeca, Monogram.
Top brand affinities include Home equity, Tulare County, California, Google Photos, with strongest over-indexing on Home equity (15.59× the country average). Demographically, the Cows audience skews more female with an average age of 24.7, and over-indexes on personality traits such as Tradition, Luxury Orientation.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of Cows fans
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 24.7 |
| Estimated audience size | 4,664,090 |
Audience persona
The typical Cows fan in United States is more female, around 24.7 years old, with strong Tradition tendencies and a notable affinity for Home equity.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home equity | 15.59× | Home & Garden |
| Tulare County, California | 20× | Travel & Leisure |
| Google Photos | 4.58× | Technology & Electronics |
| Horeca | 23.34× | Travel & Leisure |
| Monogram | 5.45× | Home & Garden |
| Winemaking | 6.19× | Food & Beverages |
| Elsword | 20× | Games |
| Whataburger | 1.96× | Food & Beverages |
| Non-celiac gluten sensitivity | 10.83× | Health |
| The Halal Guys | 5.86× | Food & Beverages |
| Clondalkin | 76.35× | Business & Career |
| Gloria | 7.08× | Music & Radio |
| JDSU | 2.52× | Business & Career |
| Throne of Glass | 5.68× | Literature |
| Kansas | 1.9× | Travel & Leisure |
| Hemnet | 9.21× | Home & Garden |
| Chromebook | 3.85× | Technology & Electronics |
| Unique Gifts | 1.56× | Shopping |
| Shiba Inu | 4.63× | Pets & Animals |
| The Nice Guys | 5.13× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2.34 |
| Luxury Orientation | PREMIUM | 2.28 |
| Risk Appetite | THRILL | 1.85 |
| Mindfulness | BALANCE | 1.28 |
| Social Media Usage | JOY | 1.28 |
| Community Orientation | OPEN | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.4% |
| India | 33.0% |
| United Kingdom | 10.3% |
See Cows audiences in other countries
More Rock audiences in United States
- Thunder (band) (14,914,623)
- Journey (14,556,916)
- Angel (band) (13,030,600)
- Ozzy Osbourne (11,308,444)
- Lifetime (band) (10,352,100)
How to read this data
Audience size is the estimated number of people in United States who actively search for Cows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.