Rascasse Audience Intelligence

Cows Audience in United States

A data profile of the people who buy, follow and care about Cows in United States — modelled from more than twelve digital signal sources. Cows has an estimated audience of 5,900,626 people in United States.

#17among Rock in United States#534among Person in United States#477in Music & Radio

The average Cows fan in United States is 32.8 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Michelle Monaghan, Casey Affleck, Sam Claflin, with strongest over-indexing on Michelle Monaghan (677.96× the country average).

Demographically, the Cows audience skews balanced with an average age of 32.8, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cows fan in United States is balanced, around 32.8 years old, with strong Tradition tendencies and a notable affinity for Michelle Monaghan.

Category: Music & Radio · Type: Person · Subtype: Rock

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cows profile in United States.

Audience size
5.9M
in United States
Gender
46.9%♀
53.1% male
Age
32.8
average years
Country rank
#5783
Person in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cows fans

46.9% are female, 53.1% are male, average age 32.8.

Fig. 02

Gender split

46.9%
Female
53.1%
Male
Demographic split for Cows audience in United States
MetricValue
Female46.9%
Male53.1%
Average age32.8
Estimated audience size5,900,626
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Cows audience in United States
Age bracketShare%
16-1939%
20-2916%
30-3920%
40-4918%
50+7%
Fig. 04

Worldwide distribution

36.8%

of the worldwide Cows audience comes from United States.

Worldwide audience distribution share by country for Cows
CountryShare
United States36.8%
India27.1%
United Kingdom9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cows audience in United States is strongest.

Fig. 05

Top regions by affinity

Cows fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~20K1.38×
02Utah~70K1.36×
03Nebraska~40K1.33×
04Kentucky~90K1.31×
05Iowa~60K1.23×
06Kansas~60K1.23×
07Idaho~40K1.23×
08North Dakota~10K1.21×
09Wisconsin~100K1.18×
10Arkansas~60K1.18×
11Texas~600K1.17×
12Indiana~100K1.15×
13West Virginia~30K1.15×
14Vermont~10K1.12×
15Wyoming~10K1.12×
16Missouri~100K1.11×
17Oklahoma~70K1.10×
18Montana~20K1.06×
19Pennsylvania~200K1.02×
20Minnesota~80K1.02×
21North Carolina~200K1.01×
22Hawaii~20K1.01×
23Maine~20K1.01×
24Georgia~200K1.00×
25Ohio~200K0.98×
26Virginia~100K0.98×
27South Carolina~80K0.95×
28Louisiana~70K0.95×
29New Mexico~30K0.94×
30Washington~100K0.93×
31Michigan~100K0.92×
32Oregon~60K0.92×
33Alabama~70K0.91×
34Mississippi~40K0.91×
35New Hampshire~20K0.91×
36California~600K0.89×
37Illinois~200K0.89×
38Arizona~100K0.89×
39Colorado~80K0.89×
40Tennessee~100K0.88×
41Alaska~10K0.88×
42Connecticut~50K0.86×
43Massachusetts~100K0.85×
44Delaware~10K0.85×
45New Jersey~100K0.84×
46Maryland~80K0.80×
47New York~200K0.77×
48Florida~300K0.74×
49Rhode Island~10K0.74×
50Nevada~40K0.73×
Fig. 06

Affinity by region

Affinity by region — Cows, United States
0.73×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cows audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cows audience
#·InterestCategoryAffinity×
01Michelle MonaghanMovies & TV677.96×
02Casey AffleckMovies & TV309.14×
03Sam ClaflinMovies & TV190.16×
04FugaziMusic & Radio63.95×
05MelvinsMusic & Radio43.70×
06The Strangers (2008 film)Movies & TV21.99×
07Isla FisherMovies & TV20.00×
08Jessica ChastainMovies & TV20.00×
09Austin Powers (film series)Movies & TV20.00×
10Suki WaterhouseFashion & Accessoires20.00×
11Sophia BushMovies & TV19.68×
12Jason SegelMovies & TV19.59×
13Kate BeckinsaleMovies & TV18.09×
14Big Little Lies (TV series)Movies & TV16.93×
15Melanie Martinez (singer)Music & Radio16.77×
16Lily AllenMusic & Radio16.13×
17Eva GreenMovies & TV16.03×
18Kate WinsletMovies & TV12.86×
19Rotten TomatoesMovies & TV10.04×
20Obsessed (2009 film)Movies & TV6.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cows audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cows audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.18×
SpiritualityBALANCE1.53×
IndividualismJOY1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cows audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.56×
Family OrientationCONSERVATISM0.68×
Pet OwnershipJOY0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cows have in United States?

Cows has an estimated audience of 5,900,626 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Cows fans?

46.9% of Cows fans are female, 53.1% are male, with an average age of 32.8 years.

03

Which brands do Cows fans like most?

Cows fans show strongest brand affinity for Michelle Monaghan (677.96×), Casey Affleck (309.14×), and Sam Claflin (190.16×) over the country average.

04

Where do Cows fans live in United States?

Cows fans in United States are most concentrated in Texas (reach ~600K), California (reach ~600K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Cows fans also like?

Beyond Cows itself, the audience over-indexes on Casey Affleck (309.14×), Sam Claflin (190.16×), Fugazi (63.95×), and Kate Beckinsale (18.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Rock audiences in United States

See Cows audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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