A data profile of the people who buy, follow and care about Cows in India — modelled from more than twelve digital signal sources. Cows has an estimated audience of 4,342,028 people in India.
Cows has an estimated audience of 4,342,028 people in India. 21.6% are female, 78.4% are male, average age 36.2. Top brand affinities: Sabrina Carpenter, Katherine Heigl, Suki Waterhouse, Madison Beer, Zendaya.
Top brand affinities include Sabrina Carpenter, Katherine Heigl, Suki Waterhouse, with strongest over-indexing on Sabrina Carpenter (35.1× the country average).
Demographically, the Cows audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
The typical Cows fan in India is more male, around 36.2 years old, with strong Extroversion tendencies and a notable affinity for Sabrina Carpenter.
The key figures that characterise the Cows profile in India.
21.6% are female, 78.4% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 21.6% |
| Male | 78.4% |
| Average age | 36.2 |
| Estimated audience size | 4,342,028 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 34% | |
| 30-39 | 22% | |
| 40-49 | 16% | |
| 50+ | 12% |
of the worldwide Cows audience comes from India.
| Country | Share |
|---|---|
| United States | 36.8% |
| India | 27.1% |
| United Kingdom | 9.8% |
The strongest cross-interests of the Cows audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Katherine Heigl | Movies & TV | 48.28× | ||
| 02 | Suki Waterhouse | Fashion & Accessoires | 47.85× | ||
| 03 | Sabrina Carpenter | Music & Radio | 35.10× | ||
| 04 | Neil Patrick Harris | Movies & TV | 31.88× | ||
| 05 | International Olympic Committee | Sports | 30.10× | ||
| 06 | Hailee Steinfeld | Movies & TV | 28.34× | ||
| 07 | Madison Beer | Music & Radio | 24.37× | ||
| 08 | Hilary Duff | Movies & TV | 23.26× | ||
| 09 | SriLankan Airlines | Travel & Leisure | 22.11× | ||
| 10 | Zendaya | Movies & TV | 14.43× | ||
| 11 | Twilio | Technology & Electronics | 14.34× | ||
| 12 | WebEx | Technology & Electronics | 14.29× | ||
| 13 | Lindsay Lohan | Movies & TV | 11.91× | ||
| 14 | Nick Jonas | Music & Radio | 9.49× | ||
| 15 | Lana Del Rey | Music & Radio | 9.14× | ||
| 16 | BBC Sport | Sports | 8.73× | ||
| 17 | Transformers (toy line) | Kids & Family | 7.42× | ||
| 18 | Tram | Cars & Mobility | 5.44× | ||
| 19 | Maldives | Travel & Leisure | 4.98× | ||
| 20 | Music download | Technology & Electronics | 3.70× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.37× | |
| Early Adopter Mentality | POWER | 1.22× | |
| Career Orientation | POWER | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.58× | |
| Need for Security | CONSERVATISM | 0.61× | |
| Social Media Usage | JOY | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Cows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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