A data profile of the people who buy, follow and care about KISS in India — modelled from more than twelve digital signal sources. KISS has an estimated audience of 3,389,255 people in India.
KISS has an estimated audience of 3,389,255 people in India. 36.1% are female, 63.9% are male, average age 26.9. Top brand affinities: Jada Pinkett Smith, Gwendoline Christie, Lily Collins, Takis, Nirvana (band).
Top brand affinities include Jada Pinkett Smith, Gwendoline Christie, Lily Collins, with strongest over-indexing on Jada Pinkett Smith (137.94× the country average).
Demographically, the KISS audience skews more male with an average age of 26.9, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence.
The typical KISS fan in India is more male, around 26.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Jada Pinkett Smith.
The key figures that characterise the KISS profile in India.
36.1% are female, 63.9% are male, average age 26.9.
| Metric | Value |
|---|---|
| Female | 36.1% |
| Male | 63.9% |
| Average age | 26.9 |
| Estimated audience size | 3,389,255 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 54% | |
| 20-29 | 27% | |
| 30-39 | 9% | |
| 40-49 | 6% | |
| 50+ | 4% |
of the worldwide KISS audience comes from India.
| Country | Share |
|---|---|
| United States | 23.6% |
| India | 12.7% |
| Germany | 6.8% |
The strongest cross-interests of the KISS audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jada Pinkett Smith | Movies & TV | 137.94× | ||
| 02 | Gwendoline Christie | Movies & TV | 99.29× | ||
| 03 | Takis | Food & Beverages | 89.13× | ||
| 04 | Lucy Liu | Movies & TV | 74.05× | ||
| 05 | Baywatch | Movies & TV | 67.18× | ||
| 06 | Lily Collins | Movies & TV | 63.14× | ||
| 07 | Michelle Monaghan | Movies & TV | 50.73× | ||
| 08 | Pierce Brosnan | Movies & TV | 49.67× | ||
| 09 | Nirvana (band) | Music & Radio | 46.99× | ||
| 10 | Luther (TV series) | Movies & TV | 34.66× | ||
| 11 | Michael Caine | Movies & TV | 21.88× | ||
| 12 | Kim Soo-hyun | Movies & TV | 21.16× | ||
| 13 | Rami Malek | Movies & TV | 21.04× | ||
| 14 | Park Bo-gum | Movies & TV | 18.99× | ||
| 15 | Bruce Willis | Movies & TV | 17.60× | ||
| 16 | Bae Suzy | Movies & TV | 15.87× | ||
| 17 | Cobie Smulders | Movies & TV | 15.61× | ||
| 18 | The Dark Knight Rises | Movies & TV | 12.32× | ||
| 19 | Margot Robbie | Movies & TV | 11.55× | ||
| 20 | Stranger Things | Movies & TV | 3.14× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.71× | |
| Indulgence | JOY | 1.70× | |
| Convenience Orientation | PREMIUM | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.60× | |
| Mindfulness | BALANCE | 0.63× | |
| Creativity | OPEN | 0.63× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for KISS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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