Rascasse Audience Intelligence

It (novel) Audience in United States

A data profile of the people who buy, follow and care about It (novel) in United States — modelled from more than twelve digital signal sources. It (novel) has an estimated audience of 6,661,073 people in United States.

#14among Book / Manga / Comic in United States#86in Literature

The average It (novel) fan in United States is 29.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Stephen King, Skyfall, Superman, with strongest over-indexing on Stephen King (19.44× the country average).

Demographically, the It (novel) audience skews balanced with an average age of 29.1, and over-indexes on personality traits such as Community Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical It (novel) fan in United States is balanced, around 29.1 years old, with strong Community Orientation tendencies and a notable affinity for Stephen King.

Category: Literature · Type: Book / Manga / Comic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the It (novel) profile in United States.

Audience size
6.7M
in United States
Gender
54.4%♀
45.6% male
Age
29.1
average years
Country rank
#5232
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of It (novel) fans

54.4% are female, 45.6% are male, average age 29.1.

Fig. 02

Gender split

54.4%
Female
45.6%
Male
Demographic split for It (novel) audience in United States
MetricValue
Female54.4%
Male45.6%
Average age29.1
Estimated audience size6,661,073
Fig. 03

Age distribution

Ø 29.1
average years
Age distribution of the It (novel) audience in United States
Age bracketShare%
16-1951%
20-2919%
30-3914%
40-4911%
50+5%
Fig. 04

Worldwide distribution

19.0%

of the worldwide It (novel) audience comes from United States.

Worldwide audience distribution share by country for It (novel)
CountryShare
United States19.0%
India16.3%
Japan12.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the It (novel) audience in United States is strongest.

Fig. 05

Top regions by affinity

It (novel) fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~70K1.26×
02Louisiana~100K1.24×
03Texas~700K1.23×
04Oklahoma~90K1.20×
05New Mexico~40K1.20×
06Arkansas~60K1.18×
07Georgia~200K1.17×
08California~800K1.16×
09Alabama~100K1.15×
10Kentucky~90K1.15×
11Indiana~100K1.11×
12North Carolina~200K1.10×
13Utah~60K1.09×
14West Virginia~30K1.09×
15Arizona~100K1.07×
16Tennessee~100K1.06×
17South Carolina~100K1.06×
18Nevada~70K1.05×
19Pennsylvania~200K1.04×
20Kansas~50K1.04×
21Ohio~200K1.02×
22Maryland~100K1.02×
23Missouri~100K1.02×
24Virginia~200K1.01×
25Illinois~200K1.00×
26Washington~100K1.00×
27Florida~400K0.98×
28Michigan~200K0.98×
29Nebraska~30K0.97×
30Connecticut~60K0.96×
31Delaware~20K0.96×
32Alaska~10K0.96×
33Oregon~70K0.95×
34Iowa~50K0.95×
35Idaho~30K0.95×
36New Jersey~200K0.93×
37New York~300K0.91×
38Colorado~90K0.91×
39South Dakota~10K0.89×
40Minnesota~80K0.88×
41North Dakota~10K0.88×
42Wisconsin~90K0.87×
43Maine~20K0.86×
44Montana~20K0.86×
45Wyoming~8K0.86×
46Hawaii~20K0.85×
47Massachusetts~100K0.84×
48Rhode Island~20K0.84×
49New Hampshire~20K0.81×
50Washington, District of Columbia~10K0.72×
Fig. 06

Affinity by region

Affinity by region — It (novel), United States
0.72×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the It (novel) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for It (novel) audience
#·InterestCategoryAffinity×
01Jojo MoyesLiterature49.34×
02SkyfallMovies & TV42.18×
03The Twilight Saga (film series)Movies & TV26.16×
04Stephen KingLiterature19.44×
05International educationBusiness & Career14.72×
06LegolandTravel & Leisure13.71×
07Quentin TarantinoMovies & TV12.48×
08Charlize TheronMovies & TV10.03×
09Comedy clubMovies & TV9.63×
10Harry StylesMusic & Radio9.55×
11Graphic novelLiterature9.37×
12Supernatural (U.S. TV series)Movies & TV9.34×
13MadonnaMusic & Radio8.00×
14Antique carCars & Mobility7.65×
15Auto showCars & Mobility7.48×
16Anne HathawayMovies & TV7.35×
17Robert RedfordMovies & TV5.70×
18Britney SpearsMusic & Radio4.67×
19Horror moviesMovies & TV4.05×
20SupermanMovies & TV3.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the It (novel) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by It (novel) audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.05×
Pet OwnershipJOY1.74×
Risk AppetiteTHRILL1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by It (novel) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.48×
Early Adopter MentalityPOWER0.84×
Quality AwarenessPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does It (novel) have in United States?

It (novel) has an estimated audience of 6,661,073 people in United States, concentrated in California and Texas.

02

What is the gender split and age of It (novel) fans?

54.4% of It (novel) fans are female, 45.6% are male, with an average age of 29.1 years.

03

Which brands do It (novel) fans like most?

It (novel) fans show strongest brand affinity for Stephen King (19.44×), Skyfall (42.18×), and Superman (3.35×) over the country average.

04

Where do It (novel) fans live in United States?

It (novel) fans in United States are most concentrated in California (reach ~800K), Texas (reach ~700K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do It (novel) fans also like?

Beyond It (novel) itself, the audience over-indexes on Skyfall (42.18×), Superman (3.35×), Comedy club (9.63×), and Horror movies (4.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in United States

See It (novel) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for It (novel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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