It (novel) Audience in United States

It (novel) has an estimated audience of 6,540,283 people in United States. 54.4% are female, 45.6% are male, average age 29.1. Top regions: California, Texas, Florida. Top brand affinities: Skyfall, Superman, Enterprise Rent-A-Car, Kia Sportage, Comedy club.

The average It (novel) fan in United States is 29.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Skyfall, Superman, Enterprise Rent-A-Car, with strongest over-indexing on Skyfall (46.14× the country average). Demographically, the It (novel) audience skews balanced with an average age of 29.1, and over-indexes on personality traits such as LGBTQ+ Identity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic

Demographics of It (novel) fans

Demographic split for It (novel) audience in United States
MetricValue
Female54.4%
Male45.6%
Average age29.1
Estimated audience size6,540,283

Audience persona

The typical It (novel) fan in United States is balanced, around 29.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Skyfall.

Top regions in United States

Top regions ranked by reach for It (novel) in United States
RegionReachAffinity
California838,5161.17×
Texas730,3411.3×
Florida499,1481.13×
New York361,1340.99×
Georgia240,0781.19×
Illinois234,5351.08×
North Carolina219,6271.12×
Pennsylvania217,6540.99×
Ohio208,8591.04×
Michigan177,7001.04×
Virginia165,7381.04×
New Jersey154,7700.93×
Tennessee148,8841.13×
Arizona147,9371.11×
Washington130,7521×
Indiana127,0291.06×
Massachusetts111,0920.86×
Missouri110,4271.05×
Maryland109,9120.98×
Alabama106,8841.17×
Louisiana104,1101.23×
Colorado103,6251.01×
South Carolina102,3431.04×
Kentucky93,9951.15×
Oklahoma89,5821.23×
Wisconsin86,9060.88×
Minnesota83,8280.89×
Oregon77,2381.03×
Mississippi68,0961.26×
Nevada66,9741.06×
Connecticut64,2660.98×
Utah63,5141.08×
Arkansas60,0911.12×
Kansas52,4451.02×
Iowa52,0930.97×
New Mexico36,6091.12×
West Virginia31,7211.04×
Idaho31,4600.96×
Nebraska30,7430.94×
Hawaii24,0090.85×
New Hampshire19,3320.75×
Maine19,1790.82×
Washington, District of Columbia17,4780.89×
Rhode Island16,2780.78×
Delaware14,9120.83×
Montana14,2880.79×
South Dakota12,4910.83×
Alaska11,3510.81×
North Dakota10,8440.81×
Vermont8,1370.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for It (novel) audience
BrandAffinityCategory
Skyfall46.14×Movies & TV
Superman3.31×Movies & TV
Enterprise Rent-A-Car6.52×Cars & Mobility
Kia Sportage20×Cars & Mobility
Comedy club8.63×Movies & TV
Anime and manga fandom5.58×Literature
The Twilight Saga (film series)25.69×Movies & TV
Art exhibition6.06×Arts & Culture
Jojo Moyes45.27×Literature
Makeup Tutorials5.01×Beauty & Wellness
Digital art5.02×Arts & Culture
Legoland10.23×Travel & Leisure
Harry Potter2.51×Movies & TV
Graphic novel7.35×Literature
Supernatural (U.S. TV series)8.36×Movies & TV
Honda HR-V17.16×Cars & Mobility
Robert Redford4.78×Movies & TV
Subcompact car19.6×Cars & Mobility
Google Maps2.56×Internet & Social Media
Stephen King8.23×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by It (novel) audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.61
Urban LifestyleOPEN1.7
Pet OwnershipJOY1.6
Design AffinityPREMIUM1.59
Community OrientationOPEN1.56
TravellingTHRILL1.55

Worldwide distribution

Worldwide audience distribution share by country for It (novel)
CountryShare
United States19.1%
India16.4%
Japan12.9%

See It (novel) audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does It (novel) have in United States?

It (novel) has an estimated audience of 6,540,283 people in United States, concentrated in California and Texas.

What is the gender split and age of It (novel) fans?

54.4% of It (novel) fans are female, 45.6% are male, with an average age of 29.1 years.

Which brands do It (novel) fans like most?

It (novel) fans show strongest brand affinity for Skyfall (46.14×), Superman (3.31×), and Enterprise Rent-A-Car (6.52×) over the country average.

Where do It (novel) fans live in United States?

It (novel) fans in United States are most concentrated in California (reach 838,516), Texas (reach 730,341), and Florida (reach 499,148). These three regions account for the largest share of the active audience.

What other brands do It (novel) fans also like?

Beyond It (novel) itself, the audience over-indexes on Superman (3.31×), Enterprise Rent-A-Car (6.52×), Kia Sportage (20×), and Comedy club (8.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for It (novel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.