Rascasse Audience Intelligence

Stephen King Books Audience in United States

A data profile of the people who buy, follow and care about Stephen King Books in United States — modelled from more than twelve digital signal sources. Stephen King Books has an estimated audience of 3,865,979 people in United States.

#33among Book / Manga / Comic in United States

The average Stephen King Books fan in United States is 29.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Stephen King, Reddit, Young-adult fiction, with strongest over-indexing on Stephen King (23.18× the country average).

Demographically, the Stephen King Books audience skews more female with an average age of 29.2, and over-indexes on personality traits such as Family Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Stephen King Books fan in United States is more female, around 29.2 years old, with strong Family Orientation tendencies and a notable affinity for Stephen King.

Type: Book / Manga / Comic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stephen King Books profile in United States.

Audience size
3.9M
in United States
Gender
73.9%♀
26.1% male
Age
29.2
average years
Country rank
#8256
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Stephen King Books fans

73.9% are female, 26.1% are male, average age 29.2.

Fig. 02

Gender split

73.9%
Female
26.1%
Male
Demographic split for Stephen King Books audience in United States
MetricValue
Female73.9%
Male26.1%
Average age29.2
Estimated audience size3,865,979
Fig. 03

Age distribution

Ø 29.2
average years
Age distribution of the Stephen King Books audience in United States
Age bracketShare%
16-1956%
20-2914%
30-3911%
40-4912%
50+8%
Fig. 04

Worldwide distribution

84.6%

of the worldwide Stephen King Books audience comes from United States.

Worldwide audience distribution share by country for Stephen King Books
CountryShare
United States84.6%
United Kingdom4.1%
Canada3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stephen King Books audience in United States is strongest.

Fig. 05

Top regions by affinity

Stephen King Books fans by region: top regions in United States
#RegionReachAffinity×
01Maine~20K1.82×
02New Hampshire~20K1.20×
03West Virginia~20K1.18×
04Kentucky~60K1.16×
05Oklahoma~50K1.11×
06Indiana~80K1.10×
07Colorado~70K1.10×
08Utah~40K1.10×
09Missouri~70K1.09×
10Montana~10K1.08×
11Vermont~7K1.08×
12Oregon~50K1.06×
13Idaho~20K1.06×
14Arkansas~30K1.05×
15California~400K1.03×
16Pennsylvania~100K1.03×
17Ohio~100K1.03×
18Washington~80K1.03×
19Kansas~30K1.03×
20Nebraska~20K1.03×
21Tennessee~80K1.02×
22Massachusetts~80K1.02×
23Michigan~100K1.01×
24New Mexico~20K1.01×
25Iowa~30K1.00×
26Connecticut~40K0.99×
27Alaska~8K0.99×
28North Dakota~8K0.97×
29Illinois~100K0.96×
30North Carolina~100K0.96×
31Arizona~70K0.95×
32Wisconsin~50K0.95×
33South Dakota~8K0.95×
34Texas~300K0.94×
35Georgia~100K0.94×
36Rhode Island~10K0.94×
37Minnesota~50K0.93×
38Alabama~50K0.93×
39Virginia~90K0.92×
40South Carolina~50K0.92×
41Mississippi~30K0.91×
42Louisiana~40K0.90×
43New York~200K0.89×
44Nevada~30K0.89×
45Delaware~9K0.87×
46Maryland~60K0.86×
47New Jersey~80K0.85×
48Florida~200K0.80×
49Washington, District of Columbia~9K0.74×
50Hawaii~10K0.71×
Fig. 06

Affinity by region

Affinity by region — Stephen King Books, United States
0.71×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stephen King Books audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stephen King Books audience
#·InterestCategoryAffinity×
01Stephen KingLiterature23.18×
02Cyndi LauperMusic & Radio8.78×
03Berlin WallTravel & Leisure8.39×
04Young-adult fictionLiterature8.09×
05Phil CollinsMusic & Radio7.04×
06Rotten TomatoesMovies & TV5.85×
07Book discussion clubLiterature5.85×
08Psychological thrillerLiterature5.75×
09Anne HathawayMovies & TV5.43×
10E-book readersTechnology & Electronics4.60×
11Weather forecastingHome & Garden4.26×
12BestsellerLiterature3.91×
13Britney SpearsMusic & Radio3.39×
14RedditInternet & Social Media3.15×
15Horror moviesMovies & TV2.71×
16Fiction booksLiterature2.41×
17PinterestInternet & Social Media2.07×
18SupermanMovies & TV1.83×
19XInternet & Social Media1.57×
20CookingFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stephen King Books audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stephen King Books audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.55×
TraditionCONSERVATISM1.54×
Convenience OrientationPREMIUM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stephen King Books audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.50×
Quality AwarenessPREMIUM0.59×
SustainabilityBALANCE0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Stephen King Books have in United States?

Stephen King Books has an estimated audience of 3,865,979 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Stephen King Books fans?

73.9% of Stephen King Books fans are female, 26.1% are male, with an average age of 29.2 years.

03

Which brands do Stephen King Books fans like most?

Stephen King Books fans show strongest brand affinity for Stephen King (23.18×), Reddit (3.15×), and Young-adult fiction (8.09×) over the country average.

04

Where do Stephen King Books fans live in United States?

Stephen King Books fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Stephen King Books fans also like?

Beyond Stephen King Books itself, the audience over-indexes on Reddit (3.15×), Young-adult fiction (8.09×), Psychological thriller (5.75×), and Anne Hathaway (5.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Stephen King Books audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Stephen King Books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →