Rascasse Audience Intelligence

Stephen King Books Audience in United States

Stephen King Books has an estimated audience of 3.4M people in United States.

#46among Book / Manga / Comic in United States

The average Stephen King Books fan in United States is 30.1 years old, more female, and lives primarily in California.

Most fans live in California, Texas, New York.

Top affinities include Stephen King, Cyndi Lauper, Berlin Wall, with strongest over-indexing on Stephen King (23.18× the country average).

Demographically, the Stephen King Books audience skews more female with an average age of 30.1, and over-indexes on personality traits such as Family Orientation, Tradition.

The typical Stephen King Books fan in United States is more female, around 30.1 years old, with strong Family Orientation tendencies and a notable affinity for Stephen King.

Type: Book / Manga / Comic

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3.4M
in United States
Gender
73.9%♀
26.1% male
Age
30.1
average years
Country rank
#9569
among all objects in United States
Fig. 01

Search interest · 12-month trend

-52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Stephen King Books fans

73.9% are female, 26.1% are male, average age 30.1.

Fig. 02

Gender split

73.9%
Female
26.1%
Male
Demographic split for Stephen King Books audience in United States
MetricValue
Female73.9%
Male26.1%
Average age30.1
Estimated audience size3.4M
Fig. 03

Age distribution

Ø 30.1
average years
Age distribution of the Stephen King Books audience in United States
Age bracketShare%
16-2456%
25-3414%
35-4411%
45-5412%
55+8%
Fig. 04

Worldwide distribution

81.1%

of the worldwide Stephen King Books audience comes from United States.

Worldwide audience distribution share by country for Stephen King Books
CountryShare
United States81.1%
United Kingdom4.8%
Canada4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Stephen King Books fans by region: top regions in United States
#RegionReachAffinity×
01Maine~20K1.82×
02New Hampshire~20K1.20×
03West Virginia~20K1.18×
04Kentucky~50K1.16×
05Oklahoma~40K1.11×
06Indiana~70K1.10×
07Colorado~60K1.10×
08Utah~40K1.10×
09Missouri~70K1.09×
10Montana~10K1.08×
11Vermont~7K1.08×
12Oregon~40K1.06×
13Idaho~20K1.06×
14Arkansas~30K1.05×
15California~400K1.03×
16Pennsylvania~100K1.03×
17Ohio~100K1.03×
18Washington~80K1.03×
19Kansas~30K1.03×
20Nebraska~20K1.03×
21Tennessee~70K1.02×
22Massachusetts~70K1.02×
23Michigan~100K1.01×
24New Mexico~20K1.01×
25Iowa~30K1.00×
26Wyoming~6K1.00×
27Connecticut~40K0.99×
28Alaska~7K0.99×
29North Dakota~8K0.97×
30Illinois~100K0.96×
31North Carolina~100K0.96×
32Arizona~70K0.95×
33Wisconsin~60K0.95×
34South Dakota~8K0.95×
35Texas~200K0.94×
36Georgia~100K0.94×
37Rhode Island~10K0.94×
38Minnesota~50K0.93×
39Alabama~50K0.93×
40Virginia~80K0.92×
41South Carolina~50K0.92×
42Mississippi~30K0.91×
43Louisiana~40K0.90×
44New York~200K0.89×
45Nevada~30K0.89×
46Delaware~9K0.87×
47Maryland~50K0.86×
48New Jersey~80K0.85×
49Florida~200K0.80×
50Hawaii~10K0.71×
Fig. 06

Affinity by region

Affinity by region — Stephen King Books, United States
0.71×1.00×1.82×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Stephen King Books audience vs. the country average
#·InterestCategoryAffinity×
01Stephen KingLiterature23.18×
02Cyndi LauperMusic & Radio8.78×
03Berlin WallTravel & Leisure8.39×
04Young-adult fictionLiterature8.09×
05Phil CollinsMusic & Radio7.04×
06Robert Downey jrMovies & TV6.98×
07Rotten TomatoesMovies & TV5.85×
08Book discussion clubLiterature5.85×
09Psychological thrillerLiterature5.75×
10Anne HathawayMovies & TV5.43×
11Chris PrattMovies & TV5.26×
12E-book readersTechnology & Electronics4.60×
13Weather forecastingHome & Garden4.26×
14Britney SpearsMusic & Radio3.39×
15RedditInternet & Social Media3.15×
16Horror moviesMovies & TV2.71×
17Fiction booksLiterature2.41×
18Dolly PartonMusic & Radio2.17×
19CNNNews1.76×
20CookingFood & Beverages1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Stephen King Books audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Stephen King Books audience vs. the country average · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.55×
TraditionCONSERVATISM1.54×
Convenience OrientationPREMIUM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Stephen King Books audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.50×
Quality AwarenessPREMIUM0.59×
SustainabilityBALANCE0.67×
0×1.00× baseline2×
Appendix

Explore more audiences

More audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Stephen King Books over the last 12 months. Modelled, not counted; people interested in several book / manga / comics count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/stephen-king-books-120263” · Methodology