Stephen King Books Audience in United States

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Stephen King Books has an estimated audience of 3,809,103 people in United States. 73.9% are female, 26.1% are male, average age 29.2. Top regions: California, Texas, Florida. Top brand affinities: Stamp collecting, Monogram, Winemaking, Erie County, New York, Mortgage insurance.

The average Stephen King Books fan in United States is 29.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Stamp collecting, Monogram, Winemaking, with strongest over-indexing on Stamp collecting (3.55× the country average). Demographically, the Stephen King Books audience skews more female with an average age of 29.2, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Book / Manga / Comic

Demographics of Stephen King Books fans

Demographic split for Stephen King Books audience in United States
MetricValue
Female73.9%
Male26.1%
Average age29.2
Estimated audience size3,809,103

Audience persona

The typical Stephen King Books fan in United States is more female, around 29.2 years old, with strong Extroversion tendencies and a notable affinity for Stamp collecting.

Top regions in United States

Top regions ranked by reach for Stephen King Books in United States
RegionReachAffinity
California336,4310.8×
Texas300,0750.92×
Florida210,2630.82×
New York177,9400.84×
Pennsylvania132,6041.03×
Ohio128,4151.09×
Illinois120,8960.95×
North Carolina107,7180.94×
Michigan104,5101.05×
Georgia104,0990.89×
Virginia82,0960.88×
Tennessee81,0321.06×
Washington79,9171.05×
Indiana79,1311.14×
Massachusetts73,4190.98×
New Jersey73,1710.76×
Missouri71,3511.16×
Colorado69,5121.16×
Arizona63,5270.82×
Wisconsin58,9141.03×
Minnesota55,6861.02×
Kentucky54,7821.15×
South Carolina51,9380.91×
Oklahoma48,8261.15×
Maryland48,5520.74×
Oregon46,8651.07×
Alabama41,1830.77×
Louisiana40,9460.83×
Utah40,0501.17×
Connecticut35,6890.93×
Iowa33,7611.08×
Arkansas33,5441.07×
Kansas31,7931.06×
Nevada31,7040.86×
Maine27,3692.01×
Mississippi26,4080.84×
West Virginia21,8011.23×
Idaho21,6201.13×
Nebraska20,4281.07×
New Mexico19,9771.05×
New Hampshire18,7161.25×
Montana12,2861.16×
Rhode Island11,0650.91×
Hawaii11,0130.67×
South Dakota8,9681.02×
Delaware8,3410.79×
Washington, District of Columbia8,0250.7×
Vermont7,8581.18×
North Dakota7,5650.97×
Alaska6,5110.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stephen King Books audience
BrandAffinityCategory
Stamp collecting3.55×Home & Garden
Monogram1.88×Home & Garden
Winemaking1.79×Food & Beverages
Erie County, New York3.36×Travel & Leisure
Mortgage insurance1.55×Business & Career
edureka12.48×Business & Career
Jack White1.62×Movies & TV
Temple Grandin2.55×Literature
Casely2.13×Shopping
Graham Coxon10.93×Music & Radio
aslan11.56×Literature
Zach Ertz2.28×Sports
Elk Hunting3.92×Sports
FOX23 News2.45×Movies & TV
Ironmongery2.56×Home & Garden
The Perks of Being a Wallflower (film)1.67×Movies & TV
Mike Conley, Jr.2.07×Sports
Eyelashes Regrow3.82×Beauty & Wellness
Emilio Estefan3.48×Music & Radio
Voltron: Legendary Defender3.68×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stephen King Books audience
TraitClusterScore
ExtroversionTHRILL1.4
LGBTQ+ IdentityOPEN1.31
MindfulnessBALANCE1.23
Pet OwnershipJOY1.17
TraditionCONSERVATISM1.17
Social Media UsageJOY1.08

Worldwide distribution

Worldwide audience distribution share by country for Stephen King Books
CountryShare
United States84.9%
United Kingdom4.2%
Canada3.9%

See Stephen King Books audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Stephen King Books have in United States?

Stephen King Books has an estimated audience of 3,809,103 people in United States, concentrated in California and Texas.

What is the gender split and age of Stephen King Books fans?

73.9% of Stephen King Books fans are female, 26.1% are male, with an average age of 29.2 years.

Which brands do Stephen King Books fans like most?

Stephen King Books fans show strongest brand affinity for Stamp collecting (3.55×), Monogram (1.88×), and Winemaking (1.79×) over the country average.

Where do Stephen King Books fans live in United States?

Stephen King Books fans in United States are most concentrated in California (reach 336,431), Texas (reach 300,075), and Florida (reach 210,263). These three regions account for the largest share of the active audience.

What other brands do Stephen King Books fans also like?

Beyond Stephen King Books itself, the audience over-indexes on Monogram (1.88×), Winemaking (1.79×), Erie County, New York (3.36×), and Mortgage insurance (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stephen King Books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.