Mr. Mercedes Audience in United States
Mr. Mercedes has an estimated audience of 427,115 people in United States. 49.8% are female, 50.2% are male, average age 44.3. Top regions: California, Texas, Florida. Top brand affinities: Grace Slick, Elsword, Grinch, Gloria, Goop.
The average Mr. Mercedes fan in United States is 44.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Grace Slick, Elsword, Grinch, with strongest over-indexing on Grace Slick (12.68× the country average). Demographically, the Mr. Mercedes audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Risk Appetite, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Mr. Mercedes fans
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 44.3 |
| Estimated audience size | 427,115 |
Audience persona
The typical Mr. Mercedes fan in United States is balanced, around 44.3 years old, with strong Risk Appetite tendencies and a notable affinity for Grace Slick.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 34,635 | 0.74× |
| Texas | 27,797 | 0.76× |
| Florida | 22,357 | 0.77× |
| New York | 19,291 | 0.81× |
| Pennsylvania | 15,930 | 1.11× |
| Ohio | 15,727 | 1.2× |
| Illinois | 14,266 | 1× |
| Michigan | 12,070 | 1.08× |
| North Carolina | 12,014 | 0.93× |
| Georgia | 10,818 | 0.82× |
| Washington | 9,225 | 1.08× |
| Virginia | 9,141 | 0.88× |
| Massachusetts | 9,059 | 1.08× |
| Tennessee | 9,028 | 1.05× |
| Indiana | 8,937 | 1.15× |
| New Jersey | 8,820 | 0.81× |
| Arizona | 8,233 | 0.94× |
| Colorado | 7,629 | 1.13× |
| Missouri | 7,557 | 1.1× |
| South Carolina | 7,195 | 1.12× |
| Wisconsin | 6,946 | 1.08× |
| Kentucky | 6,466 | 1.21× |
| Minnesota | 6,449 | 1.05× |
| Oregon | 6,254 | 1.28× |
| Maryland | 6,000 | 0.82× |
| Alabama | 5,370 | 0.9× |
| Oklahoma | 5,015 | 1.06× |
| Louisiana | 4,410 | 0.8× |
| Connecticut | 4,287 | 1× |
| Iowa | 4,105 | 1.17× |
| Arkansas | 3,606 | 1.02× |
| Kansas | 3,600 | 1.07× |
| Utah | 3,458 | 0.9× |
| Nevada | 3,403 | 0.82× |
| Maine | 2,880 | 1.88× |
| New Hampshire | 2,599 | 1.54× |
| Mississippi | 2,597 | 0.74× |
| Idaho | 2,412 | 1.13× |
| West Virginia | 2,391 | 1.2× |
| Nebraska | 2,115 | 0.99× |
| New Mexico | 1,883 | 0.88× |
| Rhode Island | 1,405 | 1.03× |
| Montana | 1,352 | 1.14× |
| Delaware | 1,081 | 0.92× |
| Hawaii | 974 | 0.53× |
| Vermont | 906 | 1.21× |
| North Dakota | 853 | 0.97× |
| South Dakota | 791 | 0.8× |
| Alaska | 733 | 0.8× |
| Washington, District of Columbia | 731 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Grace Slick | 12.68× | Music & Radio |
| Elsword | 20× | Games |
| Grinch | 4.9× | Movies & TV |
| Gloria | 10.1× | Music & Radio |
| Goop | 6.09× | Internet & Social Media |
| Chromebook | 6.05× | Technology & Electronics |
| Jaws | 5.47× | Movies & TV |
| Whataburger | 1.75× | Food & Beverages |
| Jingoism | 2.09× | Politics & Society |
| Vocal harmony | 4.26× | Music & Radio |
| Wok | 6.02× | Food & Beverages |
| Israel | 1.81× | Travel & Leisure |
| Home staging | 4.49× | Home & Garden |
| The Devil's Rejects | 8.55× | Movies & TV |
| The Halal Guys | 5.49× | Food & Beverages |
| Google Photos | 1.89× | Technology & Electronics |
| Governor of Michigan | 4.52× | Politics & Society |
| Lulu 黃路梓茵 | 1.61× | Movies & TV |
| Tezz | 4.16× | Movies & TV |
| Hitchcock (film) | 8.47× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.4 |
| Tradition | CONSERVATISM | 1.4 |
| Social Media Usage | JOY | 1.3 |
| Extroversion | THRILL | 1.28 |
| Mindfulness | BALANCE | 1.2 |
| Community Orientation | OPEN | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 31.5% |
| Germany | 14.5% |
| United States | 9.2% |
See Mr. Mercedes audiences in other countries
More TV series audiences in United States
- Superman (134,978,918)
- Euphoria (131,605,431)
- Friends (88,648,863)
- Peacemaker (68,050,277)
- The Gilded Age (36,792,318)
Frequently asked questions
How many fans does Mr. Mercedes have in United States?
Mr. Mercedes has an estimated audience of 427,115 people in United States, concentrated in California and Texas.
What is the gender split and age of Mr. Mercedes fans?
49.8% of Mr. Mercedes fans are female, 50.2% are male, with an average age of 44.3 years.
Which brands do Mr. Mercedes fans like most?
Mr. Mercedes fans show strongest brand affinity for Grace Slick (12.68×), Elsword (20×), and Grinch (4.9×) over the country average.
Where do Mr. Mercedes fans live in United States?
Mr. Mercedes fans in United States are most concentrated in California (reach 34,635), Texas (reach 27,797), and Florida (reach 22,357). These three regions account for the largest share of the active audience.
What other brands do Mr. Mercedes fans also like?
Beyond Mr. Mercedes itself, the audience over-indexes on Elsword (20×), Grinch (4.9×), Gloria (10.1×), and Goop (6.09×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Mr. Mercedes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.