Mr. Mercedes Audience in United States

Mr. Mercedes logo

Mr. Mercedes has an estimated audience of 427,115 people in United States. 49.8% are female, 50.2% are male, average age 44.3. Top regions: California, Texas, Florida. Top brand affinities: Stephen King, Diane Keaton, Twin Peaks, Jeremy Allen White, Inception.

The average Mr. Mercedes fan in United States is 44.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Stephen King, Diane Keaton, Twin Peaks, with strongest over-indexing on Stephen King (16.13× the country average). Demographically, the Mr. Mercedes audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Risk Appetite, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Mr. Mercedes fans

Demographic split for Mr. Mercedes audience in United States
MetricValue
Female49.8%
Male50.2%
Average age44.3
Estimated audience size427,115

Audience persona

The typical Mr. Mercedes fan in United States is balanced, around 44.3 years old, with strong Risk Appetite tendencies and a notable affinity for Stephen King.

Top regions in United States

Top regions ranked by reach for Mr. Mercedes in United States
RegionReachAffinity
California34,6350.74×
Texas27,7970.76×
Florida22,3570.77×
New York19,2910.81×
Pennsylvania15,9301.11×
Ohio15,7271.2×
Illinois14,2661×
Michigan12,0701.08×
North Carolina12,0140.93×
Georgia10,8180.82×
Washington9,2251.08×
Virginia9,1410.88×
Massachusetts9,0591.08×
Tennessee9,0281.05×
Indiana8,9371.15×
New Jersey8,8200.81×
Arizona8,2330.94×
Colorado7,6291.13×
Missouri7,5571.1×
South Carolina7,1951.12×
Wisconsin6,9461.08×
Kentucky6,4661.21×
Minnesota6,4491.05×
Oregon6,2541.28×
Maryland6,0000.82×
Alabama5,3700.9×
Oklahoma5,0151.06×
Louisiana4,4100.8×
Connecticut4,2871×
Iowa4,1051.17×
Arkansas3,6061.02×
Kansas3,6001.07×
Utah3,4580.9×
Nevada3,4030.82×
Maine2,8801.88×
New Hampshire2,5991.54×
Mississippi2,5970.74×
Idaho2,4121.13×
West Virginia2,3911.2×
Nebraska2,1150.99×
New Mexico1,8830.88×
Rhode Island1,4051.03×
Montana1,3521.14×
Delaware1,0810.92×
Hawaii9740.53×
Vermont9061.21×
North Dakota8530.97×
South Dakota7910.8×
Alaska7330.8×
Washington, District of Columbia7310.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mr. Mercedes audience
BrandAffinityCategory
Stephen King16.13×Literature
Diane Keaton7.36×Movies & TV
Twin Peaks10.16×Movies & TV
Jeremy Allen White13.94×Movies & TV
Inception17.56×Movies & TV
Beetlejuice4.93×Movies & TV
Google Maps3.96×Internet & Social Media
Capital One3.85×Business & Career
Kia Sportage20×Cars & Mobility
Indeed.com3.64×Business & Career
Bruce Willis6.02×Movies & TV
La La Land (film)10.03×Movies & TV
Emmy Rossum12.15×Movies & TV
Oscar Isaac10.9×Movies & TV
Ethan Hawke8.73×Movies & TV
Robert Redford5.54×Movies & TV
Good Will Hunting11.74×Movies & TV
Autism Awareness6.96×Health
Aaron Rodgers4.59×Sports
Kit Harington13.14×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mr. Mercedes audience
TraitClusterScore
Risk AppetiteTHRILL1.4
TraditionCONSERVATISM1.4
Social Media UsageJOY1.3
ExtroversionTHRILL1.28
MindfulnessBALANCE1.2
Community OrientationOPEN1.17

Worldwide distribution

Worldwide audience distribution share by country for Mr. Mercedes
CountryShare
United Kingdom31.5%
Germany14.5%
United States9.2%

See Mr. Mercedes audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Mr. Mercedes have in United States?

Mr. Mercedes has an estimated audience of 427,115 people in United States, concentrated in California and Texas.

What is the gender split and age of Mr. Mercedes fans?

49.8% of Mr. Mercedes fans are female, 50.2% are male, with an average age of 44.3 years.

Which brands do Mr. Mercedes fans like most?

Mr. Mercedes fans show strongest brand affinity for Stephen King (16.13×), Diane Keaton (7.36×), and Twin Peaks (10.16×) over the country average.

Where do Mr. Mercedes fans live in United States?

Mr. Mercedes fans in United States are most concentrated in California (reach 34,635), Texas (reach 27,797), and Florida (reach 22,357). These three regions account for the largest share of the active audience.

What other brands do Mr. Mercedes fans also like?

Beyond Mr. Mercedes itself, the audience over-indexes on Diane Keaton (7.36×), Twin Peaks (10.16×), Jeremy Allen White (13.94×), and Inception (17.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mr. Mercedes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.