Rascasse Audience Intelligence

Mr. Mercedes Audience in Germany

A data profile of the people who buy, follow and care about Mr. Mercedes in Germany — modelled from more than twelve digital signal sources. Mr. Mercedes has an estimated audience of 753,503 people in Germany.

#140among TV series in Germany#365among Movie / TV Show / Series in Germany#1129in Movies & TV

The average Mr. Mercedes fan in Germany is 46.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Gangs of New York, Mission: Impossible, Suits (TV series), with strongest over-indexing on Gangs of New York (422.93× the country average).

Demographically, the Mr. Mercedes audience skews more male with an average age of 46.2, and over-indexes on personality traits such as Need for Security, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mr. Mercedes fan in Germany is more male, around 46.2 years old, with strong Need for Security tendencies and a notable affinity for Gangs of New York.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mr. Mercedes profile in Germany.

Audience size
754K
in Germany
Gender
32.8%♀
67.2% male
Age
46.2
average years
Country rank
#8344
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

+1082%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mr. Mercedes viewers

32.8% are female, 67.2% are male, average age 46.2.

Fig. 02

Gender split

32.8%
Female
67.2%
Male
Demographic split for Mr. Mercedes audience in Germany
MetricValue
Female32.8%
Male67.2%
Average age46.2
Estimated audience size753,503
Fig. 03

Age distribution

Ø 46.2
average years
Age distribution of the Mr. Mercedes audience in Germany
Age bracketShare%
16-1921%
20-294%
30-394%
40-4923%
50+48%
Fig. 04

Worldwide distribution

14.9%

of the worldwide Mr. Mercedes audience comes from Germany.

Worldwide audience distribution share by country for Mr. Mercedes
CountryShare
United Kingdom32.6%
Germany14.9%
Italy9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mr. Mercedes audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mr. Mercedes fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~30K1.20×
02Saarland~9K1.14×
03Nordrhein-Westfalen~200K1.12×
04Rheinland-Pfalz~40K1.12×
05Niedersachsen~70K1.10×
06Brandenburg~20K1.09×
07Sachsen-Anhalt~20K1.09×
08Mecklenburg-Vorpommern~10K1.09×
09Bremen~6K1.02×
10Berlin~30K1.00×
11Thüringen~20K0.91×
12Hamburg~10K0.86×
13Hessen~40K0.85×
14Sachsen~30K0.85×
15Bayern~90K0.79×
16Baden-Württemberg~70K0.77×
Fig. 06

Affinity by region

Affinity by region — Mr. Mercedes, Germany
0.77×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mr. Mercedes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mr. Mercedes audience
#·InterestCategoryAffinity×
01Gangs of New YorkMovies & TV422.93×
02Mission: ImpossibleMovies & TV47.54×
03Ray DonovanMovies & TV41.99×
04ZombielandMovies & TV28.83×
05OkCupidInternet & Social Media26.05×
06The 100 (TV series)Movies & TV22.11×
07Alexander SkarsgårdMovies & TV20.00×
08Fargo (film)Movies & TV20.00×
09Yvonne StrahovskiMovies & TV20.00×
10James MarsdenMovies & TV20.00×
11Dan StevensMovies & TV20.00×
12New AmsterdamMovies & TV20.00×
13Juliette LewisMovies & TV19.20×
14Suits (TV series)Movies & TV18.59×
15Andy SambergMovies & TV18.11×
16A Quiet PlaceMovies & TV17.65×
17El PaísNews16.86×
18The MentalistMovies & TV14.61×
19SmallvilleMovies & TV14.28×
20Julia RobertsMovies & TV9.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mr. Mercedes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mr. Mercedes audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.36×
SpiritualityBALANCE1.28×
Convenience OrientationPREMIUM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mr. Mercedes audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.74×
MindfulnessBALANCE0.81×
Healthy LifestyleBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mr. Mercedes have in Germany?

Mr. Mercedes has an estimated audience of 753,503 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mr. Mercedes viewers?

32.8% of Mr. Mercedes fans are female, 67.2% are male, with an average age of 46.2 years.

03

Which brands do Mr. Mercedes fans like most?

Mr. Mercedes fans show strongest brand affinity for Gangs of New York (422.93×), Mission: Impossible (47.54×), and Suits (TV series) (18.59×) over the country average.

04

Where do Mr. Mercedes fans live in Germany?

Mr. Mercedes fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~90K), and Niedersachsen (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Mr. Mercedes fans also like?

Beyond Mr. Mercedes itself, the audience over-indexes on Mission: Impossible (47.54×), Suits (TV series) (18.59×), The 100 (TV series) (22.11×), and Alexander Skarsgård (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

See Mr. Mercedes audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mr. Mercedes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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