Mr. Mercedes Audience in Germany
Mr. Mercedes has an estimated audience of 672,853 people in Germany. 32.8% are female, 67.2% are male, average age 46.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Loincloth, Hypnagogia, Grimma, Enzkreis, Personalised Gifts.
The average Mr. Mercedes fan in Germany is 46.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Loincloth, Hypnagogia, Grimma, with strongest over-indexing on Loincloth (20× the country average). Demographically, the Mr. Mercedes audience skews more male with an average age of 46.2, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Mr. Mercedes fans
| Metric | Value |
|---|---|
| Female | 32.8% |
| Male | 67.2% |
| Average age | 46.2 |
| Estimated audience size | 672,853 |
Audience persona
The typical Mr. Mercedes fan in Germany is more male, around 46.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Loincloth.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 176,898 | 1.2× |
| Bayern | 100,429 | 0.93× |
| Baden-Württemberg | 86,634 | 0.94× |
| Niedersachsen | 74,052 | 1.13× |
| Hessen | 52,110 | 1.02× |
| Berlin | 36,011 | 1.2× |
| Rheinland-Pfalz | 32,762 | 0.97× |
| Sachsen | 29,657 | 0.9× |
| Schleswig-Holstein | 26,505 | 1.1× |
| Brandenburg | 17,984 | 0.86× |
| Hamburg | 16,578 | 1.09× |
| Sachsen-Anhalt | 15,324 | 0.88× |
| Thüringen | 12,398 | 0.72× |
| Mecklenburg-Vorpommern | 10,918 | 0.85× |
| Saarland | 8,803 | 1.07× |
| Bremen | 6,660 | 1.16× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Loincloth | 20× | Fashion & Accessoires |
| Hypnagogia | 53.79× | Health |
| Grimma | 17.98× | Travel & Leisure |
| Enzkreis | 20× | Travel & Leisure |
| Personalised Gifts | 3.92× | Home & Garden |
| WonderJeans | 20× | Fashion & Accessoires |
| Chromebook | 9.7× | Technology & Electronics |
| Footloose (1984 film) | 7.96× | Movies & TV |
| Unique Gifts | 1.96× | Shopping |
| Haberler | 1.79× | News |
| Progressive rock | 2.08× | Music & Radio |
| Shahab Hosseini | 20× | Movies & TV |
| Israel | 2.32× | Travel & Leisure |
| Birthday Gifts | 1.81× | Kids & Family |
| Samanyolu Haber | 4.8× | Movies & TV |
| Christmas Gift | 1.8× | Kids & Family |
| Stradivarius | 1.68× | Shopping |
| The Nice Guys | 5.36× | Movies & TV |
| Isola 2000 | 20× | Travel & Leisure |
| Hog Hunting | 4.41× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.55 |
| Tradition | CONSERVATISM | 1.27 |
| Need for Security | CONSERVATISM | 1.27 |
| Patriotism | CONSERVATISM | 1.25 |
| Early Adopter Mentality | POWER | 1.23 |
| Pet Ownership | JOY | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 31.5% |
| Germany | 14.5% |
| United States | 9.2% |
See Mr. Mercedes audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Mr. Mercedes have in Germany?
Mr. Mercedes has an estimated audience of 672,853 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mr. Mercedes fans?
32.8% of Mr. Mercedes fans are female, 67.2% are male, with an average age of 46.2 years.
Which brands do Mr. Mercedes fans like most?
Mr. Mercedes fans show strongest brand affinity for Loincloth (20×), Hypnagogia (53.79×), and Grimma (17.98×) over the country average.
Where do Mr. Mercedes fans live in Germany?
Mr. Mercedes fans in Germany are most concentrated in Nordrhein-Westfalen (reach 176,898), Bayern (reach 100,429), and Baden-Württemberg (reach 86,634). These three regions account for the largest share of the active audience.
What other brands do Mr. Mercedes fans also like?
Beyond Mr. Mercedes itself, the audience over-indexes on Hypnagogia (53.79×), Grimma (17.98×), Enzkreis (20×), and Personalised Gifts (3.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mr. Mercedes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.