Author Audience in United States

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Author has an estimated audience of 25,278,552 people in United States. 64.2% are female, 35.8% are male, average age 41.7. Top regions: California, Texas, Florida. Top brand affinities: Goop, Home staging, Bank account, Throne of Glass, Historic site.

The average Author fan in United States is 41.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Home staging, Bank account, with strongest over-indexing on Goop (4.24× the country average). Demographically, the Author audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic

Demographics of Author fans

Demographic split for Author audience in United States
MetricValue
Female64.2%
Male35.8%
Average age41.7
Estimated audience size25,278,552

Audience persona

The typical Author fan in United States is more female, around 41.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Author in United States
RegionReachAffinity
California2,858,4061.03×
Texas2,627,3721.21×
Florida2,151,0671.26×
New York1,594,3501.13×
Georgia1,093,7191.4×
North Carolina923,4781.21×
Illinois834,2790.99×
Pennsylvania804,7680.95×
Virginia741,4931.2×
Ohio710,3890.91×
Michigan676,4391.02×
New Jersey664,5611.03×
Tennessee570,0291.12×
Maryland522,9751.2×
Arizona492,8430.95×
Washington475,2050.94×
Louisiana456,1791.4×
South Carolina442,7181.16×
Massachusetts434,5190.87×
Alabama432,6741.23×
Indiana429,8720.93×
Missouri389,0410.95×
Wisconsin350,6910.92×
Oregon340,5531.18×
Mississippi330,8691.59×
Kentucky319,0461.01×
Oklahoma318,6961.14×
Colorado313,2870.79×
Minnesota300,8800.83×
Kansas235,6251.18×
Connecticut234,2690.92×
Arkansas233,0791.12×
Nevada217,8840.89×
Utah193,0350.85×
Iowa192,0350.92×
New Mexico135,8551.07×
West Virginia112,3070.95×
Nebraska111,3260.88×
Idaho101,8580.8×
Washington, District of Columbia95,9521.26×
Hawaii89,5180.82×
New Hampshire77,9950.78×
Maine69,2090.76×
Rhode Island65,4210.81×
Delaware61,1590.88×
Montana46,4070.66×
South Dakota44,0840.75×
Alaska40,0260.74×
North Dakota39,2340.76×
Wyoming34,0690.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Author audience
BrandAffinityCategory
Goop4.24×Internet & Social Media
Home staging3.84×Home & Garden
Bank account1.73×Business & Career
Throne of Glass4.78×Literature
Historic site2.72×Arts & Culture
Vocal harmony2.73×Music & Radio
JDSU1.83×Business & Career
Grinch2.22×Movies & TV
Grace Slick4.78×Music & Radio
Corona (band)3.11×Music & Radio
Governor of Michigan4×Politics & Society
Hibachi4.24×Food & Beverages
Strategic human resource planning4.78×Business & Career
Staycation1.68×Home & Garden
Fairy godmother3.68×Literature
Wok3.17×Food & Beverages
Steampunk2.38×Fashion & Accessoires
headspace4.49×Health
Google Home2.98×Technology & Electronics
Jesse Plemons1.53×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Author audience
TraitClusterScore
Luxury OrientationPREMIUM1.29
SustainabilityBALANCE1.26
MindfulnessBALANCE1.22
Risk AppetiteTHRILL1.2
Healthy LifestyleBALANCE1.15
TravellingTHRILL1.14

Worldwide distribution

Worldwide audience distribution share by country for Author
CountryShare
United States30.3%
United Kingdom5.7%
Italy5.0%

See Author audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Author have in United States?

Author has an estimated audience of 25,278,552 people in United States, concentrated in California and Texas.

What is the gender split and age of Author fans?

64.2% of Author fans are female, 35.8% are male, with an average age of 41.7 years.

Which brands do Author fans like most?

Author fans show strongest brand affinity for Goop (4.24×), Home staging (3.84×), and Bank account (1.73×) over the country average.

Where do Author fans live in United States?

Author fans in United States are most concentrated in California (reach 2,858,406), Texas (reach 2,627,372), and Florida (reach 2,151,067). These three regions account for the largest share of the active audience.

What other brands do Author fans also like?

Beyond Author itself, the audience over-indexes on Home staging (3.84×), Bank account (1.73×), Throne of Glass (4.78×), and Historic site (2.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Author. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.