Rascasse Audience Intelligence

Author Audience in United States

A data profile of the people who buy, follow and care about Author in United States — modelled from more than twelve digital signal sources. Author has an estimated audience of 25,278,552 people in United States.

#824among Topic in United States#23in Literature

The average Author fan in United States is 41.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Book discussion club, Real property, New York Post, with strongest over-indexing on Book discussion club (4.53× the country average).

Demographically, the Author audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Author fan in United States is more female, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Book discussion club.

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Author profile in United States.

Audience size
25.3M
in United States
Gender
64.2%♀
35.8% male
Age
41.7
average years
Country rank
#1216
Topic in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Author fans

64.2% are female, 35.8% are male, average age 41.7.

Fig. 02

Gender split

64.2%
Female
35.8%
Male
Demographic split for Author audience in United States
MetricValue
Female64.2%
Male35.8%
Average age41.7
Estimated audience size25,278,552
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Author audience in United States
Age bracketShare%
16-1917%
20-2916%
30-3918%
40-4922%
50+27%
Fig. 04

Worldwide distribution

30.3%

of the worldwide Author audience comes from United States.

Worldwide audience distribution share by country for Author
CountryShare
United States30.3%
United Kingdom5.7%
Italy5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Author audience in United States is strongest.

Fig. 05

Top regions by affinity

Author fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~300K1.61×
02Louisiana~500K1.41×
03Georgia~1M1.33×
04Alabama~400K1.25×
05South Carolina~500K1.22×
06Arkansas~200K1.20×
07Texas~2.5M1.16×
08North Carolina~900K1.16×
09Oklahoma~300K1.11×
10Kansas~200K1.11×
11Virginia~700K1.10×
12Tennessee~600K1.10×
13Maryland~500K1.10×
14Washington, District of Columbia~80K1.10×
15Florida~2M1.09×
16Kentucky~300K1.04×
17Wyoming~40K1.03×
18Indiana~500K1.02×
19Oregon~300K1.02×
20New Mexico~100K1.02×
21Wisconsin~400K1.00×
22New York~1.5M0.99×
23New Jersey~600K0.99×
24Missouri~400K0.99×
25California~2.5M0.97×
26Illinois~800K0.97×
27Michigan~600K0.97×
28West Virginia~100K0.97×
29Arizona~500K0.96×
30Pennsylvania~800K0.95×
31Ohio~700K0.95×
32Nebraska~100K0.95×
33Delaware~70K0.94×
34Idaho~100K0.93×
35Iowa~200K0.92×
36South Dakota~50K0.92×
37North Dakota~50K0.92×
38Nevada~200K0.91×
39Connecticut~200K0.90×
40Washington~500K0.89×
41Utah~200K0.89×
42Hawaii~100K0.89×
43Maine~80K0.89×
44Alaska~50K0.88×
45Rhode Island~70K0.86×
46Massachusetts~400K0.84×
47New Hampshire~80K0.84×
48Montana~60K0.84×
49Minnesota~300K0.83×
50Colorado~300K0.75×
Fig. 06

Affinity by region

Affinity by region — Author, United States
0.75×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Author audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Author audience
#·InterestCategoryAffinity×
01Book discussion clubLiterature4.53×
02Stitch!Movies & TV4.42×
03GoodreadsLiterature4.11×
04Barnes & NobleLiterature2.76×
05New York PostNews2.72×
06Robert RedfordMovies & TV2.72×
07BestsellerLiterature2.47×
08Real propertyHome & Garden2.44×
09LibraryLiterature2.40×
10Short storyLiterature2.40×
11Drudge ReportSports2.27×
12PhilanthropyArts & Culture2.12×
13RetirementBusiness & Career2.11×
14InnovationBusiness & Career2.06×
15Diane KeatonMovies & TV1.98×
16GeneticsKids & Family1.68×
17Joe BidenPolitics & Society1.68×
18Fox News ChannelMovies & TV1.63×
19Subscription business modelShopping1.58×
20NostalgiaHome & Garden1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Author audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Author audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.52×
SpiritualityBALANCE1.44×
Career OrientationPOWER1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Author audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.90×
Pet OwnershipJOY0.90×
Family OrientationCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Author have in United States?

Author has an estimated audience of 25,278,552 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Author fans?

64.2% of Author fans are female, 35.8% are male, with an average age of 41.7 years.

03

Which brands do Author fans like most?

Author fans show strongest brand affinity for Book discussion club (4.53×), Real property (2.44×), and New York Post (2.72×) over the country average.

04

Where do Author fans live in United States?

Author fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Author fans also like?

Beyond Author itself, the audience over-indexes on Real property (2.44×), New York Post (2.72×), Goodreads (4.11×), and Robert Redford (2.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in United States

See Author audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Author. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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