A data profile of the people who buy, follow and care about Author in Italy — modelled from more than twelve digital signal sources. Author has an estimated audience of 4,153,290 people in Italy.
Author has an estimated audience of 4,153,290 people in Italy. 61.0% are female, 39.0% are male, average age 41.4. Top brand affinities: Singer-songwriter, Bookselling, Emma Stone, Book discussion club, Natalie Portman.
Top brand affinities include Singer-songwriter, Bookselling, Emma Stone, with strongest over-indexing on Singer-songwriter (3.26× the country average).
Demographically, the Author audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Mindfulness, Urban Lifestyle.
The typical Author fan in Italy is more female, around 41.4 years old, with strong Mindfulness tendencies and a notable affinity for Singer-songwriter.
The key figures that characterise the Author profile in Italy.
61.0% are female, 39.0% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 41.4 |
| Estimated audience size | 4,153,290 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Author audience comes from Italy.
| Country | Share |
|---|---|
| United States | 30.3% |
| United Kingdom | 5.7% |
| Italy | 5.0% |
The strongest cross-interests of the Author audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Book discussion club | Literature | 6.80× | ||
| 02 | Vincent Cassel | Movies & TV | 6.72× | ||
| 03 | Eyes Wide Shut | Movies & TV | 6.72× | ||
| 04 | Agatha Christie | Literature | 6.72× | ||
| 05 | Kobo Inc. | Literature | 6.72× | ||
| 06 | Literary criticism | Literature | 6.20× | ||
| 07 | Emma Stone | Movies & TV | 6.06× | ||
| 08 | Natalie Portman | Movies & TV | 5.93× | ||
| 09 | Andrea Bocelli | Music & Radio | 5.03× | ||
| 10 | Crime fiction | Literature | 4.63× | ||
| 11 | Singer-songwriter | Music & Radio | 3.26× | ||
| 12 | Local news | News | 2.84× | ||
| 13 | Bookselling | Literature | 2.82× | ||
| 14 | E-book readers | Technology & Electronics | 2.42× | ||
| 15 | Emotional intelligence | Health | 2.42× | ||
| 16 | Art exhibition | Arts & Culture | 2.04× | ||
| 17 | Genetics | Kids & Family | 1.64× | ||
| 18 | Wikipedia | Internet & Social Media | 1.63× | ||
| 19 | Confectionery | Food & Beverages | 1.56× | ||
| 20 | Contemporary art | Arts & Culture | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.58× | |
| Urban Lifestyle | OPEN | 1.43× | |
| Sustainability | BALANCE | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.74× | |
| Patriotism | CONSERVATISM | 0.74× | |
| Need for Security | CONSERVATISM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Author. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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