Author Audience in Germany
Author has an estimated audience of 2,355,457 people in Germany. 66.5% are female, 33.5% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Western Union, Real property, Tagesschau, Bookselling, Felix Baumgartner.
The average Author fan in Germany is 39.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Western Union, Real property, Tagesschau, with strongest over-indexing on Western Union (7.8× the country average). Demographically, the Author audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Mindfulness, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Topic
Demographics of Author fans
| Metric | Value |
|---|---|
| Female | 66.5% |
| Male | 33.5% |
| Average age | 39.9 |
| Estimated audience size | 2,355,457 |
Audience persona
The typical Author fan in Germany is more female, around 39.9 years old, with strong Mindfulness tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 495,972 | 0.96× |
| Bayern | 362,368 | 0.96× |
| Baden-Württemberg | 314,745 | 0.98× |
| Hessen | 270,489 | 1.51× |
| Niedersachsen | 207,658 | 0.91× |
| Berlin | 149,954 | 1.42× |
| Rheinland-Pfalz | 121,266 | 1.03× |
| Sachsen | 106,120 | 0.92× |
| Schleswig-Holstein | 82,555 | 0.98× |
| Brandenburg | 68,613 | 0.94× |
| Hamburg | 55,493 | 1.04× |
| Thüringen | 52,799 | 0.88× |
| Sachsen-Anhalt | 45,139 | 0.74× |
| Mecklenburg-Vorpommern | 30,490 | 0.68× |
| Saarland | 27,153 | 0.94× |
| Bremen | 22,618 | 1.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 7.8× | Business & Career |
| Real property | 6.01× | Home & Garden |
| Tagesschau | 2.5× | Movies & TV |
| Bookselling | 4.36× | Literature |
| Felix Baumgartner | 4.89× | Sports |
| Ryanair | 2.72× | Travel & Leisure |
| Eyes Wide Shut | 9.49× | Movies & TV |
| Pets | 1.7× | Pets & Animals |
| Satire | 3.96× | Literature |
| Harry Potter | 1.58× | Movies & TV |
| Tour de France | 4.85× | Sports |
| Crime fiction | 4.03× | Literature |
| Do it yourself (DIY) | 1.82× | Home & Garden |
| Westdeutscher Rundfunk | 2.98× | Movies & TV |
| E-book readers | 3.73× | Technology & Electronics |
| Hugendubel | 3.29× | Shopping |
| Automobiles | 1.57× | Cars & Mobility |
| German television comedy | 4.22× | Movies & TV |
| Italo disco | 6.22× | Music & Radio |
| Bored Panda | 7.48× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.63 |
| Pet Ownership | JOY | 1.52 |
| Sports Activity | POWER | 1.46 |
| Sustainability | BALANCE | 1.45 |
| Healthy Lifestyle | BALANCE | 1.35 |
| LGBTQ+ Identity | OPEN | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.3% |
| United Kingdom | 5.7% |
| Italy | 5.0% |
See Author audiences in other countries
More Literature audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Author have in Germany?
Author has an estimated audience of 2,355,457 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Author fans?
66.5% of Author fans are female, 33.5% are male, with an average age of 39.9 years.
Which brands do Author fans like most?
Author fans show strongest brand affinity for Western Union (7.8×), Real property (6.01×), and Tagesschau (2.5×) over the country average.
Where do Author fans live in Germany?
Author fans in Germany are most concentrated in Nordrhein-Westfalen (reach 495,972), Bayern (reach 362,368), and Baden-Württemberg (reach 314,745). These three regions account for the largest share of the active audience.
What other brands do Author fans also like?
Beyond Author itself, the audience over-indexes on Real property (6.01×), Tagesschau (2.5×), Bookselling (4.36×), and Felix Baumgartner (4.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Author. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.