Robert Louis Stevenson Audience in United States

Robert Louis Stevenson logo

Robert Louis Stevenson has an estimated audience of 289,807 people in United States. 42.1% are female, 57.9% are male, average age 36.6. Top regions: California, Texas, New York. Top brand affinities: Home Bargains, Home equity, Royler Gracie, Karbala, Steampunk.

The average Robert Louis Stevenson fan in United States is 36.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Home Bargains, Home equity, Royler Gracie, with strongest over-indexing on Home Bargains (84.64× the country average). Demographically, the Robert Louis Stevenson audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Risk Appetite, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person · Subtype: Poet

Demographics of Robert Louis Stevenson fans

Demographic split for Robert Louis Stevenson audience in United States
MetricValue
Female42.1%
Male57.9%
Average age36.6
Estimated audience size289,807

Audience persona

The typical Robert Louis Stevenson fan in United States is more male, around 36.6 years old, with strong Risk Appetite tendencies and a notable affinity for Home Bargains.

Top regions in United States

Top regions ranked by reach for Robert Louis Stevenson in United States
RegionReachAffinity
California37,2591.17×
Texas18,7560.75×
New York16,4901.02×
Florida16,4800.84×
Pennsylvania9,1030.93×
North Carolina8,6140.99×
Illinois8,2530.85×
Ohio8,0700.9×
Virginia7,8121.11×
Georgia7,2610.81×
Washington6,9241.19×
Michigan6,5320.86×
Massachusetts6,2701.1×
New Jersey6,0010.81×
Tennessee5,5630.96×
Indiana4,8420.91×
Arizona4,8380.82×
Colorado4,6991.03×
Oregon4,6561.4×
Missouri4,5540.97×
Maryland4,5120.91×
Minnesota3,9670.96×
Alabama3,8740.96×
South Carolina3,7970.87×
Wisconsin3,6890.85×
Utah3,6021.39×
Kentucky3,4340.95×
Connecticut3,1321.08×
Oklahoma2,9120.9×
Louisiana2,8290.76×
Hawaii2,6772.15×
Kansas2,1780.95×
Arkansas2,1610.9×
Iowa2,0370.85×
Nevada2,0360.73×
Idaho1,9831.36×
Mississippi1,8240.76×
Maine1,4851.43×
New Hampshire1,4811.3×
New Mexico1,3680.94×
Nebraska1,2240.84×
West Virginia1,1670.86×
Montana9851.23×
Washington, District of Columbia9431.08×
Rhode Island8360.91×
Vermont7861.54×
Alaska6171×
Delaware6070.76×
South Dakota4610.69×
North Dakota4390.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Robert Louis Stevenson audience
BrandAffinityCategory
Home Bargains84.64×Shopping
Home equity12×Home & Garden
Royler Gracie112.13×Sports
Karbala16.28×Travel & Leisure
Steampunk7.41×Fashion & Accessoires
Homecenter22.46×Shopping
Collectable1.8×Kids & Family
Pillow2.39×Home & Garden
Nationality2.19×Politics & Society
Erie County, New York9.52×Travel & Leisure
Magazine (band)6.32×Music & Radio
HICKIES17.88×Fashion & Accessoires
Nebraska Cornhuskers football3.17×Sports
Saving2.5×Business & Career
3D printing2.01×Technology & Electronics
Litter box1.65×Pets & Animals
Elsword12.45×Games
Home staging3.76×Home & Garden
Jingoism1.5×Politics & Society
Ivey Business School20×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Robert Louis Stevenson audience
TraitClusterScore
Risk AppetiteTHRILL2.66
SpiritualityBALANCE2.21
PatriotismCONSERVATISM2.01
IndividualismJOY1.88
TravellingTHRILL1.8
TraditionCONSERVATISM1.62

Worldwide distribution

Worldwide audience distribution share by country for Robert Louis Stevenson
CountryShare
United States25.8%
United Kingdom16.5%
Italy10.4%

See Robert Louis Stevenson audiences in other countries

More Poet audiences in United States

Frequently asked questions

How many fans does Robert Louis Stevenson have in United States?

Robert Louis Stevenson has an estimated audience of 289,807 people in United States, concentrated in California and Texas.

What is the gender split and age of Robert Louis Stevenson fans?

42.1% of Robert Louis Stevenson fans are female, 57.9% are male, with an average age of 36.6 years.

Which brands do Robert Louis Stevenson fans like most?

Robert Louis Stevenson fans show strongest brand affinity for Home Bargains (84.64×), Home equity (12×), and Royler Gracie (112.13×) over the country average.

Where do Robert Louis Stevenson fans live in United States?

Robert Louis Stevenson fans in United States are most concentrated in California (reach 37,259), Texas (reach 18,756), and New York (reach 16,490). These three regions account for the largest share of the active audience.

What other brands do Robert Louis Stevenson fans also like?

Beyond Robert Louis Stevenson itself, the audience over-indexes on Home equity (12×), Royler Gracie (112.13×), Karbala (16.28×), and Steampunk (7.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Robert Louis Stevenson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.