Rascasse Audience Intelligence

H. P. Lovecraft Audience in United States

A data profile of the people who buy, follow and care about H. P. Lovecraft in United States — modelled from more than twelve digital signal sources. H. P. Lovecraft has an estimated audience of 976,725 people in United States.

#4among Poet in United States#5397among Person in United States#497in Literature

The average H. P. Lovecraft fan in United States is 38.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Armed Forces Day (United Kingdom), Signal (electrical engineering), invader zim, with strongest over-indexing on Armed Forces Day (United Kingdom) (162.45× the country average).

Demographically, the H. P. Lovecraft audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Spirituality, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical H. P. Lovecraft fan in United States is balanced, around 38.1 years old, with strong Spirituality tendencies and a notable affinity for Armed Forces Day (United Kingdom).

Category: Literature · Type: Person · Subtype: Poet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the H. P. Lovecraft profile in United States.

Audience size
977K
in United States
Gender
49.0%♀
51.0% male
Age
38.1
average years
Country rank
#24063
Person in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of H. P. Lovecraft fans

49.0% are female, 51.0% are male, average age 38.1.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for H. P. Lovecraft audience in United States
MetricValue
Female49.0%
Male51.0%
Average age38.1
Estimated audience size976,725
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the H. P. Lovecraft audience in United States
Age bracketShare%
16-1923%
20-2920%
30-3920%
40-4918%
50+19%
Fig. 04

Worldwide distribution

29.4%

of the worldwide H. P. Lovecraft audience comes from United States.

Worldwide audience distribution share by country for H. P. Lovecraft
CountryShare
United States29.4%
Brazil9.9%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the H. P. Lovecraft audience in United States is strongest.

Fig. 05

Top regions by affinity

H. P. Lovecraft fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~8K2.77×
02Maine~4K1.31×
03Oregon~10K1.26×
04New Hampshire~4K1.19×
05Idaho~6K1.17×
06Utah~10K1.15×
07Vermont~2K1.14×
08Washington~20K1.13×
09Oklahoma~10K1.12×
10West Virginia~5K1.12×
11Alaska~2K1.12×
12Kentucky~10K1.11×
13Massachusetts~20K1.09×
14New Mexico~5K1.06×
15Montana~3K1.06×
16Arkansas~8K1.04×
17Missouri~20K1.03×
18Colorado~20K1.03×
19Kansas~8K1.01×
20Connecticut~10K1.00×
21Indiana~20K0.98×
22Pennsylvania~30K0.97×
23Tennessee~20K0.97×
24North Dakota~2K0.97×
25Ohio~30K0.96×
26Arizona~20K0.93×
27Virginia~20K0.92×
28Iowa~7K0.92×
29Nebraska~4K0.92×
30Michigan~20K0.91×
31California~90K0.89×
32North Carolina~30K0.89×
33Wisconsin~10K0.88×
34Nevada~8K0.88×
35Illinois~30K0.86×
36Minnesota~10K0.86×
37Louisiana~10K0.86×
38South Dakota~2K0.86×
39New York~50K0.85×
40Georgia~20K0.85×
41Alabama~10K0.85×
42Texas~70K0.84×
43Maryland~10K0.84×
44Mississippi~7K0.83×
45Washington, District of Columbia~2K0.82×
46South Carolina~10K0.80×
47Delaware~2K0.79×
48Florida~50K0.77×
49New Jersey~20K0.73×
50Hawaii~3K0.72×
Fig. 06

Affinity by region

Affinity by region — H. P. Lovecraft, United States
0.72×1.00×2.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the H. P. Lovecraft audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for H. P. Lovecraft audience
#·InterestCategoryAffinity×
01Armed Forces Day (United Kingdom)Politics & Society162.45×
02Signal (electrical engineering)Business & Career115.27×
03Campfire StoriesTravel & Leisure71.05×
04Cthulhu MythosPolitics & Society60.86×
05Call of Cthulhu (role-playing game)Games38.20×
06Darkest DungeonGames31.22×
07invader zimMovies & TV29.27×
08The Happening (2008 film)Movies & TV28.13×
09Clive BarkerMovies & TV27.73×
10Let the Right One In (film)Movies & TV23.61×
11Silent Hill (film)Movies & TV13.15×
12The Thing (1982 film)Movies & TV12.51×
13Serenity (film)Movies & TV12.11×
14Frankenstein (1931 film)Movies & TV5.87×
15AtlasMusic & Radio5.32×
16GodzillaMovies & TV4.40×
17PeacemakerMovies & TV3.26×
18BeetlejuiceMovies & TV2.91×
19SupermanMovies & TV2.04×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the H. P. Lovecraft audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by H. P. Lovecraft audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.17×
Early Adopter MentalityPOWER1.13×
IndividualismJOY1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by H. P. Lovecraft audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.76×
Career OrientationPOWER0.79×
Family OrientationCONSERVATISM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does H. P. Lovecraft have in United States?

H. P. Lovecraft has an estimated audience of 976,725 people in United States, concentrated in California and Texas.

02

What is the gender split and age of H. P. Lovecraft fans?

49.0% of H. P. Lovecraft fans are female, 51.0% are male, with an average age of 38.1 years.

03

Which brands do H. P. Lovecraft fans like most?

H. P. Lovecraft fans show strongest brand affinity for Armed Forces Day (United Kingdom) (162.45×), Signal (electrical engineering) (115.27×), and invader zim (29.27×) over the country average.

04

Where do H. P. Lovecraft fans live in United States?

H. P. Lovecraft fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do H. P. Lovecraft fans also like?

Beyond H. P. Lovecraft itself, the audience over-indexes on Signal (electrical engineering) (115.27×), invader zim (29.27×), Cthulhu Mythos (60.86×), and The Thing (1982 film) (12.51×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for H. P. Lovecraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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