H. P. Lovecraft Audience in United States

H. P. Lovecraft logo

H. P. Lovecraft has an estimated audience of 956,945 people in United States. 49.0% are female, 51.0% are male, average age 38.1. Top regions: California, Texas, Florida. Top brand affinities: Armed Forces Day (United Kingdom), Signal (electrical engineering), invader zim, Cthulhu Mythos, The Happening (2008 film).

The average H. P. Lovecraft fan in United States is 38.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Armed Forces Day (United Kingdom), Signal (electrical engineering), invader zim, with strongest over-indexing on Armed Forces Day (United Kingdom) (162.45× the country average). Demographically, the H. P. Lovecraft audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person · Subtype: Poet

Demographics of H. P. Lovecraft fans

Demographic split for H. P. Lovecraft audience in United States
MetricValue
Female49.0%
Male51.0%
Average age38.1
Estimated audience size956,945

Audience persona

The typical H. P. Lovecraft fan in United States is balanced, around 38.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Armed Forces Day (United Kingdom).

Top regions in United States

Top regions ranked by reach for H. P. Lovecraft in United States
RegionReachAffinity
California95,7570.91×
Texas71,4390.87×
Florida51,1220.79×
New York48,2020.9×
Pennsylvania32,6361.01×
Ohio29,1410.99×
Illinois28,6670.9×
North Carolina26,1010.91×
Georgia24,9150.85×
Michigan23,3130.93×
Washington22,6271.18×
Virginia21,7040.93×
Massachusetts21,3551.13×
Tennessee18,8340.98×
New Jersey18,4710.76×
Arizona18,1710.93×
Indiana17,5961.01×
Missouri16,1231.05×
Colorado16,1171.07×
Oregon14,7691.35×
Maryland14,1180.86×
Wisconsin12,9050.9×
Kentucky12,8651.07×
Oklahoma12,1181.14×
Minnesota11,7110.85×
South Carolina11,6500.81×
Alabama11,4760.86×
Louisiana10,6190.86×
Utah10,0901.18×
Connecticut9,8601.03×
Rhode Island8,4942.79×
Nevada8,2850.9×
Arkansas8,0121.02×
Kansas7,2810.97×
Iowa7,1310.9×
Mississippi6,1450.78×
Idaho5,3531.12×
New Mexico5,0531.05×
West Virginia4,8901.1×
New Hampshire4,5571.21×
Maine4,4341.29×
Nebraska4,3210.9×
Hawaii2,8290.69×
Montana2,7901.05×
Washington, District of Columbia2,4080.84×
Alaska2,1331.04×
Delaware1,8810.71×
Vermont1,8311.09×
North Dakota1,8010.92×
South Dakota1,6500.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for H. P. Lovecraft audience
BrandAffinityCategory
Armed Forces Day (United Kingdom)162.45×Politics & Society
Signal (electrical engineering)115.27×Business & Career
invader zim29.27×Movies & TV
Cthulhu Mythos60.86×Politics & Society
The Happening (2008 film)28.13×Movies & TV
Peacemaker3.26×Movies & TV
Godzilla4.4×Movies & TV
Campfire Stories71.05×Travel & Leisure
Superman2.04×Movies & TV
Silent Hill (film)13.15×Movies & TV
The Thing (1982 film)12.51×Movies & TV
Call of Cthulhu (role-playing game)38.2×Games
Serenity (film)12.11×Movies & TV
Movies1.51×Movies & TV
Beetlejuice2.91×Movies & TV
Darkest Dungeon31.22×Games
Frankenstein (1931 film)5.87×Movies & TV
I Know What You Did Last Summer6.1×Movies & TV
Atlas5.32×Music & Radio
Let the Right One In (film)23.61×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by H. P. Lovecraft audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.99
TraditionCONSERVATISM2.25
Early Adopter MentalityPOWER1.74
IndividualismJOY1.67
Community OrientationOPEN1.58
ExtroversionTHRILL1.47

Worldwide distribution

Worldwide audience distribution share by country for H. P. Lovecraft
CountryShare
United States29.4%
Brazil10.0%
United Kingdom6.7%

See H. P. Lovecraft audiences in other countries

More Poet audiences in United States

Frequently asked questions

How many fans does H. P. Lovecraft have in United States?

H. P. Lovecraft has an estimated audience of 956,945 people in United States, concentrated in California and Texas.

What is the gender split and age of H. P. Lovecraft fans?

49.0% of H. P. Lovecraft fans are female, 51.0% are male, with an average age of 38.1 years.

Which brands do H. P. Lovecraft fans like most?

H. P. Lovecraft fans show strongest brand affinity for Armed Forces Day (United Kingdom) (162.45×), Signal (electrical engineering) (115.27×), and invader zim (29.27×) over the country average.

Where do H. P. Lovecraft fans live in United States?

H. P. Lovecraft fans in United States are most concentrated in California (reach 95,757), Texas (reach 71,439), and Florida (reach 51,122). These three regions account for the largest share of the active audience.

What other brands do H. P. Lovecraft fans also like?

Beyond H. P. Lovecraft itself, the audience over-indexes on Signal (electrical engineering) (115.27×), invader zim (29.27×), Cthulhu Mythos (60.86×), and The Happening (2008 film) (28.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for H. P. Lovecraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.