Rascasse Audience Intelligence

The Happening (2008 film) Audience in United States

A data profile of the people who buy, follow and care about The Happening (2008 film) in United States — modelled from more than twelve digital signal sources. The Happening (2008 film) has an estimated audience of 866,830 people in United States.

#25among Thriller in United States#2117among Movie / TV Show / Series in United States#4791in Movies & TV

The average The Happening (2008 film) fan in United States is 33.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Strangers (2008 film), Bates Motel (TV series), Cloverfield, with strongest over-indexing on The Strangers (2008 film) (161.98× the country average).

Demographically, the The Happening (2008 film) audience skews balanced with an average age of 33.6, and over-indexes on personality traits such as Indulgence, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Happening (2008 film) fan in United States is balanced, around 33.6 years old, with strong Indulgence tendencies and a notable affinity for The Strangers (2008 film).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Thriller

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Happening (2008 film) profile in United States.

Audience size
867K
in United States
Gender
53.3%♀
46.7% male
Age
33.6
average years
Country rank
#26024
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Happening (2008 film) viewers

53.3% are female, 46.7% are male, average age 33.6.

Fig. 02

Gender split

53.3%
Female
46.7%
Male
Demographic split for The Happening (2008 film) audience in United States
MetricValue
Female53.3%
Male46.7%
Average age33.6
Estimated audience size866,830
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the The Happening (2008 film) audience in United States
Age bracketShare%
16-1924%
20-2930%
30-3928%
40-499%
50+8%
Fig. 04

Worldwide distribution

38.3%

of the worldwide The Happening (2008 film) audience comes from United States.

Worldwide audience distribution share by country for The Happening (2008 film)
CountryShare
United States38.3%
India8.2%
United Kingdom7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Happening (2008 film) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Happening (2008 film) fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~10K1.22×
02Idaho~6K1.21×
03Arkansas~9K1.19×
04Alaska~2K1.14×
05Oregon~10K1.13×
06Texas~90K1.12×
07Kansas~8K1.12×
08Indiana~20K1.09×
09West Virginia~5K1.09×
10Washington~20K1.08×
11Missouri~20K1.08×
12Kentucky~10K1.08×
13New Mexico~5K1.07×
14Maine~4K1.07×
15Montana~3K1.07×
16Utah~9K1.06×
17Pennsylvania~30K1.04×
18Ohio~30K1.04×
19Arizona~20K1.04×
20Iowa~8K1.04×
21Tennessee~20K1.03×
22Colorado~20K1.03×
23California~100K1.02×
24Michigan~30K1.01×
25Mississippi~8K1.01×
26North Carolina~30K1.00×
27New Hampshire~4K1.00×
28North Dakota~2K1.00×
29Nebraska~5K0.99×
30Vermont~2K0.99×
31South Dakota~2K0.98×
32Wisconsin~10K0.94×
33Nevada~9K0.94×
34Illinois~30K0.93×
35Virginia~20K0.93×
36Massachusetts~20K0.93×
37Minnesota~10K0.93×
38Hawaii~4K0.93×
39South Carolina~10K0.92×
40Alabama~10K0.92×
41Louisiana~10K0.92×
42Georgia~30K0.91×
43Connecticut~9K0.91×
44Rhode Island~3K0.90×
45Delaware~2K0.89×
46Maryland~10K0.86×
47New York~50K0.85×
48Florida~50K0.84×
49New Jersey~20K0.82×
50Washington, District of Columbia~2K0.74×
Fig. 06

Affinity by region

Affinity by region — The Happening (2008 film), United States
0.74×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Happening (2008 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Happening (2008 film) audience
#·InterestCategoryAffinity×
01Panic RoomMovies & TV178.81×
02The Strangers (2008 film)Movies & TV161.98×
0310 Cloverfield LaneMovies & TV158.56×
04Bates Motel (TV series)Movies & TV146.91×
05CloverfieldMovies & TV146.37×
06SuspiriaMovies & TV143.35×
07The Sixth SenseMovies & TV92.31×
08Jonathan GroffMovies & TV75.12×
09Crimson PeakMovies & TV73.23×
10Blue JasmineMovies & TV59.61×
11CreepypastaLiterature45.06×
12The Conjuring 2Movies & TV43.79×
13The Cabin in the WoodsMovies & TV37.46×
14The X-FilesMovies & TV34.13×
15A Quiet PlaceMovies & TV30.07×
16M. Night ShyamalanMovies & TV27.83×
17Obsessed (2009 film)Movies & TV20.00×
18Die HardMovies & TV20.00×
19Halloween Horror NightsMovies & TV14.70×
20Twin PeaksMovies & TV13.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Happening (2008 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Happening (2008 film) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.80×
SpiritualityBALANCE1.67×
Urban LifestyleOPEN1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Happening (2008 film) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
Luxury OrientationPREMIUM0.83×
Family OrientationCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Happening (2008 film) have in United States?

The Happening (2008 film) has an estimated audience of 866,830 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Happening (2008 film) viewers?

53.3% of The Happening (2008 film) fans are female, 46.7% are male, with an average age of 33.6 years.

03

Which brands do The Happening (2008 film) fans like most?

The Happening (2008 film) fans show strongest brand affinity for The Strangers (2008 film) (161.98×), Bates Motel (TV series) (146.91×), and Cloverfield (146.37×) over the country average.

04

Where do The Happening (2008 film) fans live in United States?

The Happening (2008 film) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do The Happening (2008 film) fans also like?

Beyond The Happening (2008 film) itself, the audience over-indexes on Bates Motel (TV series) (146.91×), Cloverfield (146.37×), 10 Cloverfield Lane (158.56×), and Jonathan Groff (75.12×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Happening (2008 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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