The Happening (2008 film) Audience in United States

The Happening (2008 film) has an estimated audience of 950,974 people in United States. 53.3% are female, 46.7% are male, average age 33.6. Top regions: California, Texas, Florida. Top brand affinities: The Strangers (2008 film), 10 Cloverfield Lane, Bates Motel (TV series), Twin Peaks, Cloverfield.

The average The Happening (2008 film) fan in United States is 33.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Strangers (2008 film), 10 Cloverfield Lane, Bates Motel (TV series), with strongest over-indexing on The Strangers (2008 film) (167.18× the country average). Demographically, the The Happening (2008 film) audience skews balanced with an average age of 33.6, and over-indexes on personality traits such as Extroversion, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Thriller

Demographics of The Happening (2008 film) fans

Demographic split for The Happening (2008 film) audience in United States
MetricValue
Female53.3%
Male46.7%
Average age33.6
Estimated audience size950,974

Audience persona

The typical The Happening (2008 film) fan in United States is balanced, around 33.6 years old, with strong Extroversion tendencies and a notable affinity for The Strangers (2008 film).

Top regions in United States

Top regions ranked by reach for The Happening (2008 film) in United States
RegionReachAffinity
California100,2290.96×
Texas92,5701.13×
Florida55,7810.87×
New York45,1930.85×
Pennsylvania35,1971.1×
Illinois32,3091.02×
Ohio32,0141.09×
North Carolina29,5251.03×
Georgia27,7110.95×
Michigan26,2831.06×
Virginia21,1150.91×
Washington20,8781.09×
New Jersey20,3860.84×
Tennessee19,6771.03×
Arizona19,3721×
Indiana18,7781.08×
Missouri17,9381.17×
Massachusetts16,1270.86×
Colorado15,7661.05×
Wisconsin13,9010.97×
Kentucky13,7981.16×
Oklahoma13,6411.29×
Maryland13,6090.83×
South Carolina13,1760.92×
Alabama12,9300.97×
Minnesota12,4200.91×
Oregon12,1561.12×
Louisiana11,9100.97×
Arkansas9,3061.19×
Utah9,0591.06×
Nevada8,6030.94×
Connecticut8,5520.9×
Kansas8,3541.11×
Iowa7,9631.02×
Mississippi7,8341×
Idaho5,2811.11×
West Virginia5,0541.14×
New Mexico4,9381.04×
Nebraska4,8971.03×
Maine3,7911.11×
New Hampshire3,7451×
Hawaii3,3090.81×
Montana2,6841.02×
Rhode Island2,6240.87×
Delaware2,3430.89×
Alaska2,1671.06×
Washington, District of Columbia2,1530.75×
South Dakota2,0230.92×
North Dakota1,8850.96×
Vermont1,4820.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Happening (2008 film) audience
BrandAffinityCategory
The Strangers (2008 film)167.18×Movies & TV
10 Cloverfield Lane173.38×Movies & TV
Bates Motel (TV series)124.27×Movies & TV
Twin Peaks33.55×Movies & TV
Cloverfield108.21×Movies & TV
Panic Room167.41×Movies & TV
Suspiria121.84×Movies & TV
Beetlejuice10.3×Movies & TV
Creepypasta43.22×Literature
Fight Club31.99×Movies & TV
Crimson Peak54.81×Movies & TV
Jonathan Groff27.95×Movies & TV
Christina Ricci18.29×Movies & TV
Depop18.14×Fashion & Accessoires
The Conjuring 238.35×Movies & TV
Diane Keaton8.31×Movies & TV
Obsessed (2009 film)17.97×Movies & TV
The Sixth Sense30.5×Movies & TV
H. P. Lovecraft37.87×Literature
A Quiet Place26.83×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Happening (2008 film) audience
TraitClusterScore
ExtroversionTHRILL1.38
TravellingTHRILL1.37
LGBTQ+ IdentityOPEN1.34
IndulgenceJOY1.34
SpiritualityBALANCE1.31
Design AffinityPREMIUM1.28

Worldwide distribution

Worldwide audience distribution share by country for The Happening (2008 film)
CountryShare
United States40.8%
United Kingdom8.2%
India7.6%

See The Happening (2008 film) audiences in other countries

More Thriller audiences in United States

Frequently asked questions

How many fans does The Happening (2008 film) have in United States?

The Happening (2008 film) has an estimated audience of 950,974 people in United States, concentrated in California and Texas.

What is the gender split and age of The Happening (2008 film) fans?

53.3% of The Happening (2008 film) fans are female, 46.7% are male, with an average age of 33.6 years.

Which brands do The Happening (2008 film) fans like most?

The Happening (2008 film) fans show strongest brand affinity for The Strangers (2008 film) (167.18×), 10 Cloverfield Lane (173.38×), and Bates Motel (TV series) (124.27×) over the country average.

Where do The Happening (2008 film) fans live in United States?

The Happening (2008 film) fans in United States are most concentrated in California (reach 100,229), Texas (reach 92,570), and Florida (reach 55,781). These three regions account for the largest share of the active audience.

What other brands do The Happening (2008 film) fans also like?

Beyond The Happening (2008 film) itself, the audience over-indexes on 10 Cloverfield Lane (173.38×), Bates Motel (TV series) (124.27×), Twin Peaks (33.55×), and Cloverfield (108.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Happening (2008 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.