M. Night Shyamalan Audience in United States

M. Night Shyamalan logo

M. Night Shyamalan has an estimated audience of 1,701,477 people in United States. 73.5% are female, 26.5% are male, average age 42.1. Top regions: California, Texas, Florida. Top brand affinities: Nate Bargatze, Priyanka Chopra, Kunal Nayyar, Padma Lakshmi, Cricket.

The average M. Night Shyamalan fan in United States is 42.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nate Bargatze, Priyanka Chopra, Kunal Nayyar, with strongest over-indexing on Nate Bargatze (22.05× the country average). Demographically, the M. Night Shyamalan audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Individualism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Director

Demographics of M. Night Shyamalan fans

Demographic split for M. Night Shyamalan audience in United States
MetricValue
Female73.5%
Male26.5%
Average age42.1
Estimated audience size1,701,477

Audience persona

The typical M. Night Shyamalan fan in United States is more female, around 42.1 years old, with strong Individualism tendencies and a notable affinity for Nate Bargatze.

Top regions in United States

Top regions ranked by reach for M. Night Shyamalan in United States
RegionReachAffinity
California226,1231.21×
Texas174,1341.19×
Florida109,2090.95×
New York105,1761.11×
Pennsylvania79,4721.39×
Illinois60,2281.06×
Ohio55,0791.05×
Georgia54,0691.03×
North Carolina52,8851.03×
New Jersey48,0161.11×
Michigan43,6740.98×
Virginia41,5651×
Washington40,5741.19×
Arizona38,1741.1×
Massachusetts34,4111.03×
Tennessee33,6070.98×
Indiana32,5101.05×
Colorado31,1971.16×
Missouri29,9511.09×
Maryland28,9360.99×
South Carolina23,2880.91×
Minnesota23,2730.95×
Oregon23,2551.19×
Wisconsin22,5600.88×
Kentucky21,5401.01×
Oklahoma20,0421.06×
Alabama19,8280.83×
Louisiana19,6380.9×
Utah18,0201.18×
Nevada17,5351.07×
Connecticut16,2220.95×
Kansas14,1521.06×
Arkansas13,5700.97×
Iowa12,6880.91×
Mississippi11,1440.8×
Idaho9,0931.07×
New Mexico8,2770.97×
Nebraska7,6370.9×
West Virginia6,5090.82×
Hawaii6,3940.87×
New Hampshire6,1700.92×
Rhode Island6,1531.14×
Maine5,4200.89×
Washington, District of Columbia5,1481.01×
Delaware4,8381.03×
Montana4,4800.95×
Alaska3,4120.94×
South Dakota2,9030.74×
North Dakota2,8320.81×
Vermont2,4410.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for M. Night Shyamalan audience
BrandAffinityCategory
Nate Bargatze22.05×Music & Radio
Priyanka Chopra31.82×Movies & TV
Kunal Nayyar59.01×Movies & TV
Padma Lakshmi41.63×Fashion & Accessoires
Cricket14.13×Sports
Kumail Nanjiani31.4×Movies & TV
Chinese language17.37×Politics & Society
Sandra Oh35.12×Movies & TV
Daniel Dae Kim30.51×Movies & TV
Jamie Chung35.93×Movies & TV
Salman Khan37.91×Movies & TV
Music of Bollywood26.03×Music & Radio
Sofía Vergara13.98×Movies & TV
Gloria Estefan25.48×Music & Radio
Taiwan12.76×Travel & Leisure
Amitabh Bachchan34.77×Movies & TV
Geo TV33.85×Movies & TV
Aamir Khan40.72×Movies & TV
Culture of India30.1×Politics & Society
Mooncake26.76×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by M. Night Shyamalan audience
TraitClusterScore
IndividualismJOY1.55
Community OrientationOPEN1.52
ExtroversionTHRILL1.51
SpiritualityBALANCE1.48
DIY MentalityTHRILL1.41
Early Adopter MentalityPOWER1.33

Worldwide distribution

Worldwide audience distribution share by country for M. Night Shyamalan
CountryShare
United States41.7%
United Kingdom6.1%
Brazil6.0%

See M. Night Shyamalan audiences in other countries

More Director audiences in United States

Frequently asked questions

How many fans does M. Night Shyamalan have in United States?

M. Night Shyamalan has an estimated audience of 1,701,477 people in United States, concentrated in California and Texas.

What is the gender split and age of M. Night Shyamalan fans?

73.5% of M. Night Shyamalan fans are female, 26.5% are male, with an average age of 42.1 years.

Which brands do M. Night Shyamalan fans like most?

M. Night Shyamalan fans show strongest brand affinity for Nate Bargatze (22.05×), Priyanka Chopra (31.82×), and Kunal Nayyar (59.01×) over the country average.

Where do M. Night Shyamalan fans live in United States?

M. Night Shyamalan fans in United States are most concentrated in California (reach 226,123), Texas (reach 174,134), and Florida (reach 109,209). These three regions account for the largest share of the active audience.

What other brands do M. Night Shyamalan fans also like?

Beyond M. Night Shyamalan itself, the audience over-indexes on Priyanka Chopra (31.82×), Kunal Nayyar (59.01×), Padma Lakshmi (41.63×), and Cricket (14.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for M. Night Shyamalan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.