Rascasse Audience Intelligence

M. Night Shyamalan Audience in United States

A data profile of the people who buy, follow and care about M. Night Shyamalan in United States — modelled from more than twelve digital signal sources. M. Night Shyamalan has an estimated audience of 1,729,494 people in United States.

#21among Director in United States#3059among Person in United States#2557in Movies & TV

The average M. Night Shyamalan fan in United States is 42.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nate Bargatze, Priyanka Chopra, Kunal Nayyar, with strongest over-indexing on Nate Bargatze (22.05× the country average).

Demographically, the M. Night Shyamalan audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Individualism, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical M. Night Shyamalan fan in United States is more female, around 42.1 years old, with strong Individualism tendencies and a notable affinity for Nate Bargatze.

Category: Movies & TV · Type: Person · Subtype: Director

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the M. Night Shyamalan profile in United States.

Audience size
1.7M
in United States
Gender
73.5%♀
26.5% male
Age
42.1
average years
Country rank
#15930
Person in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of M. Night Shyamalan fans

73.5% are female, 26.5% are male, average age 42.1.

Fig. 02

Gender split

73.5%
Female
26.5%
Male
Demographic split for M. Night Shyamalan audience in United States
MetricValue
Female73.5%
Male26.5%
Average age42.1
Estimated audience size1,729,494
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the M. Night Shyamalan audience in United States
Age bracketShare%
16-1913%
20-2919%
30-3920%
40-4921%
50+27%
Fig. 04

Worldwide distribution

40.8%

of the worldwide M. Night Shyamalan audience comes from United States.

Worldwide audience distribution share by country for M. Night Shyamalan
CountryShare
United States40.8%
Brazil6.0%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the M. Night Shyamalan audience in United States is strongest.

Fig. 05

Top regions by affinity

M. Night Shyamalan fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~80K1.39×
02Utah~20K1.21×
03Rhode Island~7K1.21×
04Oregon~20K1.18×
05Washington~40K1.16×
06Colorado~30K1.12×
07Idaho~10K1.12×
08California~200K1.11×
09Texas~200K1.08×
10Missouri~30K1.08×
11Delaware~5K1.08×
12Arizona~40K1.07×
13Oklahoma~20K1.07×
14New Jersey~50K1.05×
15Ohio~50K1.03×
16Indiana~30K1.03×
17Kansas~10K1.03×
18Montana~5K1.03×
19Alaska~4K1.03×
20New York~100K1.02×
21Nevada~20K1.02×
22Massachusetts~30K1.01×
23Arkansas~10K1.01×
24New Mexico~9K1.01×
25Kentucky~20K1.00×
26Illinois~60K0.99×
27Washington, District of Columbia~5K0.99×
28North Carolina~50K0.98×
29Tennessee~30K0.98×
30New Hampshire~7K0.98×
31Georgia~50K0.97×
32Virginia~40K0.97×
33Maine~6K0.96×
34Maryland~30K0.95×
35Michigan~40K0.94×
36Minnesota~20K0.94×
37Connecticut~20K0.94×
38Nebraska~8K0.93×
39Iowa~10K0.92×
40West Virginia~7K0.91×
41Florida~100K0.90×
42North Dakota~3K0.90×
43Vermont~3K0.90×
44Wisconsin~20K0.89×
45South Carolina~20K0.89×
46Louisiana~20K0.89×
47Hawaii~6K0.88×
48Alabama~20K0.83×
49Mississippi~10K0.83×
50South Dakota~3K0.83×
Fig. 06

Affinity by region

Affinity by region — M. Night Shyamalan, United States
0.83×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the M. Night Shyamalan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for M. Night Shyamalan audience
#·InterestCategoryAffinity×
01Kunal NayyarMovies & TV59.01×
02Padma LakshmiFashion & Accessoires41.63×
03Aamir KhanMovies & TV40.72×
04Salman KhanMovies & TV37.91×
05Jamie ChungMovies & TV35.93×
06Sandra OhMovies & TV35.12×
07Amitabh BachchanMovies & TV34.77×
08Geo TVMovies & TV33.85×
09Priyanka ChopraMovies & TV31.82×
10Kumail NanjianiMovies & TV31.40×
11Daniel Dae KimMovies & TV30.51×
12Culture of IndiaPolitics & Society30.10×
13MooncakeFood & Beverages26.76×
14Music of BollywoodMusic & Radio26.03×
15Gloria EstefanMusic & Radio25.48×
16Nate BargatzeMusic & Radio22.05×
17Steven YeunMovies & TV21.87×
18Chinese languagePolitics & Society17.37×
19CricketSports14.13×
20TaiwanTravel & Leisure12.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the M. Night Shyamalan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by M. Night Shyamalan audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.44×
Price SensitivityPREMIUM1.39×
CreativityOPEN1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by M. Night Shyamalan audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.88×
DIY MentalityTHRILL0.97×
Pet OwnershipJOY0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does M. Night Shyamalan have in United States?

M. Night Shyamalan has an estimated audience of 1,729,494 people in United States, concentrated in California and Texas.

02

What is the gender split and age of M. Night Shyamalan fans?

73.5% of M. Night Shyamalan fans are female, 26.5% are male, with an average age of 42.1 years.

03

Which brands do M. Night Shyamalan fans like most?

M. Night Shyamalan fans show strongest brand affinity for Nate Bargatze (22.05×), Priyanka Chopra (31.82×), and Kunal Nayyar (59.01×) over the country average.

04

Where do M. Night Shyamalan fans live in United States?

M. Night Shyamalan fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do M. Night Shyamalan fans also like?

Beyond M. Night Shyamalan itself, the audience over-indexes on Priyanka Chopra (31.82×), Kunal Nayyar (59.01×), Padma Lakshmi (41.63×), and Kumail Nanjiani (31.4×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for M. Night Shyamalan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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