Music of Bollywood Audience in United States

Music of Bollywood logo

Music of Bollywood has an estimated audience of 2,441,768 people in United States. 55.0% are female, 45.0% are male, average age 33.0. Top regions: California, Texas, New York. Top brand affinities: Product design, Bank account, Combat sport, Noodle (Gorillaz), UK garage.

The average Music of Bollywood fan in United States is 33.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Product design, Bank account, Combat sport, with strongest over-indexing on Product design (3.89× the country average). Demographically, the Music of Bollywood audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Music of Bollywood fans

Demographic split for Music of Bollywood audience in United States
MetricValue
Female55.0%
Male45.0%
Average age33.0
Estimated audience size2,441,768

Audience persona

The typical Music of Bollywood fan in United States is balanced, around 33.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Music of Bollywood in United States
RegionReachAffinity
California299,5631.12×
Texas191,7710.91×
New York183,8291.35×
Florida136,7000.83×
New Jersey84,9091.37×
Illinois78,7360.97×
Pennsylvania63,3880.77×
Washington60,1531.23×
North Carolina57,0730.78×
Georgia55,7120.74×
Ohio47,8190.64×
Virginia47,7070.8×
Massachusetts45,8210.95×
Michigan42,2140.66×
Maryland36,0100.86×
Arizona33,5540.67×
Tennessee30,2140.62×
Indiana28,2540.63×
Colorado26,1470.68×
Connecticut24,6361.01×
Minnesota22,3500.64×
Wisconsin22,3350.61×
Oregon19,9890.71×
Missouri19,8150.5×
Louisiana19,3070.61×
South Carolina18,9990.52×
Alabama16,9150.5×
West Virginia16,8721.48×
Oklahoma16,6460.61×
Kentucky16,3830.54×
Mississippi15,3280.76×
Nevada15,1850.64×
Kansas13,6360.71×
Arkansas13,6170.68×
Alaska12,6282.42×
Utah12,4180.57×
Idaho11,6850.95×
Hawaii11,1631.06×
Iowa11,0960.55×
Montana11,0081.62×
New Mexico11,0030.9×
South Dakota10,8651.93×
North Dakota10,5792.11×
New Hampshire10,4261.08×
Wyoming10,2362.83×
Nebraska10,2100.83×
Rhode Island10,0681.3×
Maine10,0621.15×
Vermont9,9022.31×
Delaware9,0161.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Music of Bollywood audience
BrandAffinityCategory
Product design3.89×Business & Career
Bank account4.2×Business & Career
Combat sport2.11×Sports
Noodle (Gorillaz)4.09×Music & Radio
UK garage5.7×Music & Radio
Kenneth Copeland Ministries15.44×Politics & Society
Isometric exercise7.03×Sports
Electrolyte3.68×Health
Scorpio (comics)11.26×Literature
Stamp collecting3.17×Home & Garden
Edvard Grieg16.86×Literature
Regional styles of Mexican music1.69×Music & Radio
Sponge (band)14.96×Music & Radio
Pro-Ject2.1×Music & Radio
Jesse Plemons1.72×Movies & TV
Enrique Hernández (baseball)7.25×Sports
Edgewater, New Jersey5.97×Travel & Leisure
Jaguar F-Pace6.78×Cars & Mobility
97-1 The Eagle Rocks42.35×Music & Radio
Acoustic music2.08×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Music of Bollywood audience
TraitClusterScore
LGBTQ+ IdentityOPEN5.45
Pet OwnershipJOY2.07
Community OrientationOPEN2.05
Luxury OrientationPREMIUM1.86
Early Adopter MentalityPOWER1.53
MindfulnessBALANCE1.44

Worldwide distribution

Worldwide audience distribution share by country for Music of Bollywood
CountryShare
India50.6%
United States10.8%
Pakistan3.3%

See Music of Bollywood audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Music of Bollywood have in United States?

Music of Bollywood has an estimated audience of 2,441,768 people in United States, concentrated in California and Texas.

What is the gender split and age of Music of Bollywood fans?

55.0% of Music of Bollywood fans are female, 45.0% are male, with an average age of 33.0 years.

Which brands do Music of Bollywood fans like most?

Music of Bollywood fans show strongest brand affinity for Product design (3.89×), Bank account (4.2×), and Combat sport (2.11×) over the country average.

Where do Music of Bollywood fans live in United States?

Music of Bollywood fans in United States are most concentrated in California (reach 299,563), Texas (reach 191,771), and New York (reach 183,829). These three regions account for the largest share of the active audience.

What other brands do Music of Bollywood fans also like?

Beyond Music of Bollywood itself, the audience over-indexes on Bank account (4.2×), Combat sport (2.11×), Noodle (Gorillaz) (4.09×), and UK garage (5.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Music of Bollywood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.