Rascasse Audience Intelligence

Music of Bollywood Audience in United States

A data profile of the people who buy, follow and care about Music of Bollywood in United States — modelled from more than twelve digital signal sources. Music of Bollywood has an estimated audience of 2,441,768 people in United States.

#222among Musical genre in United States#5685among Topic in United States#1292in Music & Radio

The average Music of Bollywood fan in United States is 33.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include International education, Kumail Nanjiani, Cultural tourism, with strongest over-indexing on International education (46.97× the country average).

Demographically, the Music of Bollywood audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as Community Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Music of Bollywood fan in United States is balanced, around 33.0 years old, with strong Community Orientation tendencies and a notable affinity for International education.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Music of Bollywood profile in United States.

Audience size
2.4M
in United States
Gender
55.0%♀
45.0% male
Age
33.0
average years
Country rank
#12117
Topic in United States
Fig. 01

Search interest · 12-month trend

+107%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Music of Bollywood fans

55.0% are female, 45.0% are male, average age 33.0.

Fig. 02

Gender split

55.0%
Female
45.0%
Male
Demographic split for Music of Bollywood audience in United States
MetricValue
Female55.0%
Male45.0%
Average age33.0
Estimated audience size2,441,768
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Music of Bollywood audience in United States
Age bracketShare%
16-1937%
20-2923%
30-3915%
40-4912%
50+13%
Fig. 04

Worldwide distribution

10.8%

of the worldwide Music of Bollywood audience comes from United States.

Worldwide audience distribution share by country for Music of Bollywood
CountryShare
India50.6%
United States10.8%
Pakistan3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Music of Bollywood audience in United States is strongest.

Fig. 05

Top regions by affinity

Music of Bollywood fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~80K1.29×
02Alaska~7K1.25×
03Vermont~5K1.23×
04New York~200K1.20×
05North Dakota~6K1.18×
06West Virginia~10K1.14×
07Montana~8K1.11×
08South Dakota~6K1.11×
09Delaware~7K1.07×
10California~300K1.05×
11Rhode Island~8K1.05×
12Washington~50K1.04×
13Hawaii~10K1.03×
14New Hampshire~10K1.02×
15Maine~9K1.02×
16Illinois~80K1.01×
17Texas~200K0.99×
18Massachusetts~50K0.99×
19Idaho~10K0.99×
20Connecticut~20K0.98×
21New Mexico~10K0.98×
22Nebraska~10K0.98×
23Washington, District of Columbia~7K0.98×
24Maryland~40K0.96×
25Virginia~60K0.95×
26Mississippi~20K0.95×
27Arkansas~20K0.94×
28Oregon~30K0.93×
29Kansas~20K0.93×
30Pennsylvania~80K0.92×
31Oklahoma~20K0.92×
32Iowa~20K0.92×
33Georgia~70K0.91×
34Kentucky~30K0.91×
35Louisiana~30K0.90×
36Nevada~20K0.90×
37Utah~20K0.90×
38North Carolina~70K0.89×
39South Carolina~30K0.89×
40Florida~100K0.88×
41Wisconsin~30K0.88×
42Arizona~40K0.87×
43Indiana~40K0.87×
44Minnesota~30K0.87×
45Alabama~30K0.87×
46Missouri~30K0.86×
47Colorado~30K0.86×
48Michigan~50K0.85×
49Tennessee~40K0.85×
50Ohio~60K0.84×
Fig. 06

Affinity by region

Affinity by region — Music of Bollywood, United States
0.84×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Music of Bollywood audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Music of Bollywood audience
#·InterestCategoryAffinity×
01Cultural tourismTravel & Leisure57.50×
02OPPOTechnology & Electronics55.85×
03Islamic bankingBusiness & Career51.74×
04International educationBusiness & Career46.97×
05Aamir KhanMovies & TV37.75×
06Kumail NanjianiMovies & TV29.89×
07M. Night ShyamalanMovies & TV26.03×
08Viola DavisMovies & TV24.75×
09Padma LakshmiFashion & Accessoires23.95×
10Jet LiMovies & TV23.13×
11Gloria EstefanMusic & Radio22.65×
12Steven YeunMovies & TV22.57×
13Priyanka ChopraMovies & TV21.64×
14Daniel Dae KimMovies & TV20.60×
15TaobaoShopping17.58×
16MalaysiaTravel & Leisure17.01×
17Bruce LeeMovies & TV15.31×
18Jackie ChanMovies & TV14.31×
19TaiwanTravel & Leisure12.33×
20HinduismPolitics & Society11.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Music of Bollywood audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Music of Bollywood audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN3.51×
Pet OwnershipJOY3.06×
Luxury OrientationPREMIUM2.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Music of Bollywood audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.64×
Need for SecurityCONSERVATISM0.83×
IndividualismJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Music of Bollywood have in United States?

Music of Bollywood has an estimated audience of 2,441,768 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Music of Bollywood fans?

55.0% of Music of Bollywood fans are female, 45.0% are male, with an average age of 33.0 years.

03

Which brands do Music of Bollywood fans like most?

Music of Bollywood fans show strongest brand affinity for International education (46.97×), Kumail Nanjiani (29.89×), and Cultural tourism (57.5×) over the country average.

04

Where do Music of Bollywood fans live in United States?

Music of Bollywood fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Music of Bollywood fans also like?

Beyond Music of Bollywood itself, the audience over-indexes on Kumail Nanjiani (29.89×), Cultural tourism (57.5×), Priyanka Chopra (21.64×), and Malaysia (17.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Music of Bollywood audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Music of Bollywood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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