A data profile of the people who buy, follow and care about Music of Bollywood in Germany — modelled from more than twelve digital signal sources. Music of Bollywood has an estimated audience of 340,441 people in Germany.
The average Music of Bollywood fan in Germany is 29.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Chennai Super Kings, Ranveer Singh, Priyanka Chopra, with strongest over-indexing on Chennai Super Kings (63.95× the country average).
Demographically, the Music of Bollywood audience skews balanced with an average age of 29.7, and over-indexes on personality traits such as Risk Appetite, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Music of Bollywood fan in Germany is balanced, around 29.7 years old, with strong Risk Appetite tendencies and a notable affinity for Chennai Super Kings.
The key figures that characterise the Music of Bollywood profile in Germany.
47.7% are female, 52.3% are male, average age 29.7.
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 29.7 |
| Estimated audience size | 340,441 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 47% | |
| 20-29 | 23% | |
| 30-39 | 13% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide Music of Bollywood audience comes from Germany.
| Country | Share |
|---|---|
| India | 50.6% |
| United States | 10.8% |
| Pakistan | 3.3% |
Where the Music of Bollywood audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~3K | 1.20× | |
| 02 | Nordrhein-Westfalen | ~90K | 1.16× | |
| 03 | Saarland | ~5K | 1.12× | |
| 04 | Schleswig-Holstein | ~10K | 1.07× | |
| 05 | Sachsen-Anhalt | ~9K | 1.07× | |
| 06 | Mecklenburg-Vorpommern | ~7K | 1.02× | |
| 07 | Brandenburg | ~10K | 0.97× | |
| 08 | Berlin | ~10K | 0.95× | |
| 09 | Thüringen | ~8K | 0.95× | |
| 10 | Hessen | ~20K | 0.94× | |
| 11 | Sachsen | ~20K | 0.94× | |
| 12 | Hamburg | ~7K | 0.93× | |
| 13 | Rheinland-Pfalz | ~20K | 0.89× | |
| 14 | Niedersachsen | ~30K | 0.86× | |
| 15 | Baden-Württemberg | ~40K | 0.83× | |
| 16 | Bayern | ~40K | 0.81× |
The strongest cross-interests of the Music of Bollywood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ranveer Singh | Movies & TV | 108.83× | ||
| 02 | Philips TV | Technology & Electronics | 71.98× | ||
| 03 | Chennai Super Kings | Sports | 63.95× | ||
| 04 | Anushka Sharma | Movies & TV | 62.43× | ||
| 05 | Indian Cricket | Sports | 62.21× | ||
| 06 | BSE SENSEX | Business & Career | 56.40× | ||
| 07 | Shah Rukh Khan | Movies & TV | 47.77× | ||
| 08 | Priyanka Chopra | Movies & TV | 46.32× | ||
| 09 | Alia Bhatt | Movies & TV | 45.08× | ||
| 10 | Amitabh Bachchan | Movies & TV | 42.90× | ||
| 11 | Hrithik Roshan | Movies & TV | 38.85× | ||
| 12 | Deepika Padukone | Movies & TV | 37.07× | ||
| 13 | Tanishq | Fashion & Accessoires | 35.19× | ||
| 14 | Hindi | Politics & Society | 32.95× | ||
| 15 | India national cricket team | Sports | 27.67× | ||
| 16 | Chennai | Travel & Leisure | 25.74× | ||
| 17 | Cricket World Cup | Sports | 16.74× | ||
| 18 | Armani Exchange | Fashion & Accessoires | 13.14× | ||
| 19 | Robert Redford | Movies & TV | 7.38× | ||
| 20 | Canada | Travel & Leisure | 4.38× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.23× | |
| Mindfulness | BALANCE | 1.86× | |
| Extroversion | THRILL | 1.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.60× | |
| Family Orientation | CONSERVATISM | 0.77× | |
| Price Sensitivity | PREMIUM | 0.81× |
Music of Bollywood has an estimated audience of 340,441 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
47.7% of Music of Bollywood fans are female, 52.3% are male, with an average age of 29.7 years.
Music of Bollywood fans show strongest brand affinity for Chennai Super Kings (63.95×), Ranveer Singh (108.83×), and Priyanka Chopra (46.32×) over the country average.
Music of Bollywood fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Music of Bollywood itself, the audience over-indexes on Ranveer Singh (108.83×), Priyanka Chopra (46.32×), Shah Rukh Khan (47.77×), and Philips TV (71.98×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Music of Bollywood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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