Armani Exchange Audience in Germany
Armani Exchange has an estimated audience of 779,741 people in Germany. 55.1% are female, 44.9% are male, average age 30.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Red Star Belgrade, Pepe Jeans, Serbia national football team, Priyanka Chopra, Ethiopia national football team.
The average Armani Exchange fan in Germany is 30.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Red Star Belgrade, Pepe Jeans, Serbia national football team, with strongest over-indexing on Red Star Belgrade (25.46× the country average). Demographically, the Armani Exchange audience skews more female with an average age of 30.5, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion
Demographics of Armani Exchange fans
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 30.5 |
| Estimated audience size | 779,741 |
Audience persona
The typical Armani Exchange fan in Germany is more female, around 30.5 years old, with strong Quality Awareness tendencies and a notable affinity for Red Star Belgrade.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 221,393 | 1.3× |
| Bayern | 149,925 | 1.2× |
| Baden-Württemberg | 119,298 | 1.12× |
| Hessen | 84,787 | 1.43× |
| Berlin | 68,265 | 1.96× |
| Niedersachsen | 60,847 | 0.8× |
| Rheinland-Pfalz | 37,804 | 0.97× |
| Sachsen | 30,191 | 0.79× |
| Hamburg | 20,874 | 1.18× |
| Brandenburg | 20,637 | 0.85× |
| Schleswig-Holstein | 20,422 | 0.73× |
| Sachsen-Anhalt | 14,507 | 0.72× |
| Thüringen | 12,375 | 0.62× |
| Mecklenburg-Vorpommern | 9,384 | 0.63× |
| Saarland | 7,817 | 0.82× |
| Bremen | 5,898 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Red Star Belgrade | 25.46× | Sports |
| Pepe Jeans | 13.95× | Fashion & Accessoires |
| Serbia national football team | 14.6× | Sports |
| Priyanka Chopra | 17.9× | Movies & TV |
| Ethiopia national football team | 18.85× | Sports |
| Indian Premier League | 7.51× | Sports |
| Belgrade | 10.12× | Travel & Leisure |
| Radio Television of Serbia | 25.61× | Music & Radio |
| Sari-sari store | 14.93× | Shopping |
| Crocs | 9.41× | Fashion & Accessoires |
| Mixa | 31.83× | Beauty & Wellness |
| Bosnia and Herzegovina national football team | 13.83× | Sports |
| Kanal D | 9.18× | Movies & TV |
| Bodrum | 6.05× | Travel & Leisure |
| Chennai Super Kings | 17.14× | Sports |
| Term life insurance | 19.78× | Business & Career |
| Serbian language | 8.24× | Politics & Society |
| Options strategies | 20.05× | Business & Career |
| JYSK | 3.34× | Home & Garden |
| Beauty tips | 6.81× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.4 |
| Luxury Orientation | PREMIUM | 1.37 |
| Design Affinity | PREMIUM | 1.32 |
| Price Sensitivity | PREMIUM | 1.29 |
| Urban Lifestyle | OPEN | 1.28 |
| Sports Activity | POWER | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.8% |
| Italy | 12.2% |
| Germany | 9.8% |
See Armani Exchange audiences in other countries
More Premium fashion audiences in Germany
- Tommy Hilfiger (4,974,200)
- Ralph Lauren (4,048,548)
- Calvin Klein (3,526,644)
- Versace (2,375,238)
- Armani (2,306,962)
Frequently asked questions
How many fans does Armani Exchange have in Germany?
Armani Exchange has an estimated audience of 779,741 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Armani Exchange fans?
55.1% of Armani Exchange fans are female, 44.9% are male, with an average age of 30.5 years.
Which brands do Armani Exchange fans like most?
Armani Exchange fans show strongest brand affinity for Red Star Belgrade (25.46×), Pepe Jeans (13.95×), and Serbia national football team (14.6×) over the country average.
Where do Armani Exchange fans live in Germany?
Armani Exchange fans in Germany are most concentrated in Nordrhein-Westfalen (reach 221,393), Bayern (reach 149,925), and Baden-Württemberg (reach 119,298). These three regions account for the largest share of the active audience.
What other brands do Armani Exchange fans also like?
Beyond Armani Exchange itself, the audience over-indexes on Pepe Jeans (13.95×), Serbia national football team (14.6×), Priyanka Chopra (17.9×), and Ethiopia national football team (18.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Armani Exchange. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.