Serbian language Audience in Germany
Serbian language has an estimated audience of 1,409,169 people in Germany. 45.0% are female, 55.0% are male, average age 38.9. Top brand affinities: Blic, Indoor soccer, Jutarnji list, FK Partizan, KK Partizan.
Top brand affinities include Blic, Indoor soccer, Jutarnji list, with strongest over-indexing on Blic (20× the country average). Demographically, the Serbian language audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Need for Security, Tradition.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Serbian language fans
| Metric | Value |
|---|---|
| Female | 45.0% |
| Male | 55.0% |
| Average age | 38.9 |
| Estimated audience size | 1,409,169 |
Audience persona
The typical Serbian language fan in Germany is balanced, around 38.9 years old, with strong Need for Security tendencies and a notable affinity for Blic.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Blic | 20× | News |
| Indoor soccer | 30.75× | Sports |
| Jutarnji list | 12.8× | News |
| FK Partizan | 31.04× | Sports |
| KK Partizan | 25.23× | Sports |
| Novak Djokovic | 7.61× | Sports |
| Duvet | 21.94× | Home & Garden |
| Montenegro | 10.8× | Travel & Leisure |
| Red Star Belgrade | 18.04× | Sports |
| Kosovo | 6.37× | Travel & Leisure |
| KK Crvena zvezda | 24.82× | Sports |
| Casino | 5.74× | Games |
| Window blind | 6.72× | Home & Garden |
| Karl Lagerfeld | 7.4× | Fashion & Accessoires |
| ICloud | 4.38× | Technology & Electronics |
| Bodysuit | 8.4× | Fashion & Accessoires |
| Luka Modrić | 9.86× | Sports |
| Croatia Airlines | 17.6× | Travel & Leisure |
| Air Serbia | 16.03× | Travel & Leisure |
| AutoScout24 | 2.05× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.25 |
| Tradition | CONSERVATISM | 1.07 |
| Travelling | THRILL | 1.06 |
| Price Sensitivity | PREMIUM | 1.06 |
| Quality Awareness | PREMIUM | 1.06 |
| Family Orientation | CONSERVATISM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 9.5% |
| Serbia | 9.4% |
| Brazil | 7.9% |
See Serbian language audiences in other countries
More Language audiences in Germany
- German language (11,110,001)
- Italian language (4,964,356)
- English language (4,312,364)
- Turkish language (3,901,937)
- French language (3,302,079)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Serbian language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.