Serbian language Audience in Germany
Serbian language has an estimated audience of 1,409,169 people in Germany. 45.0% are female, 55.0% are male, average age 38.9. Top brand affinities: Gil Ofarim, De Buyer, Matala, Crete, Cockpit, Pillow.
Top brand affinities include Gil Ofarim, De Buyer, Matala, Crete, with strongest over-indexing on Gil Ofarim (3.62× the country average). Demographically, the Serbian language audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Need for Security, Tradition.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Serbian language fans
| Metric | Value |
|---|---|
| Female | 45.0% |
| Male | 55.0% |
| Average age | 38.9 |
| Estimated audience size | 1,409,169 |
Audience persona
The typical Serbian language fan in Germany is balanced, around 38.9 years old, with strong Need for Security tendencies and a notable affinity for Gil Ofarim.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 3.62× | Music & Radio |
| De Buyer | 21.4× | Home & Garden |
| Matala, Crete | 16.73× | Travel & Leisure |
| Cockpit | 9.56× | Travel & Leisure |
| Pillow | 1.83× | Home & Garden |
| CAC 40 | 1.69× | Business & Career |
| Video izle | 3.13× | |
| Justice | 3.25× | Politics & Society |
| Fatteh | 8.43× | Food & Beverages |
| Gudrun Sjödén | 2.43× | Fashion & Accessoires |
| Jacob Tremblay | 3.46× | Movies & TV |
| Home Delivery | 1.93× | Food & Beverages |
| Baiersbronn | 5.57× | Travel & Leisure |
| Snow White (Fables) | 1.51× | Literature |
| Goon | 3.89× | Movies & TV |
| Ennis, Texas | 15.16× | Travel & Leisure |
| Preacher (comics) | 4.31× | Literature |
| Molly Hatchet | 8.12× | Music & Radio |
| Corona (band) | 1.51× | Music & Radio |
| Euphonium | 6.56× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.25 |
| Tradition | CONSERVATISM | 1.07 |
| Travelling | THRILL | 1.06 |
| Price Sensitivity | PREMIUM | 1.06 |
| Quality Awareness | PREMIUM | 1.06 |
| Family Orientation | CONSERVATISM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 9.5% |
| Serbia | 9.4% |
| Brazil | 7.9% |
See Serbian language audiences in other countries
More Language audiences in Germany
- German language (11,110,001)
- Italian language (4,964,356)
- English language (4,312,364)
- Turkish language (3,901,937)
- French language (3,302,079)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Serbian language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.