Rascasse Audience Intelligence

Serbian language Audience in Germany

A data profile of the people who buy, follow and care about Serbian language in Germany — modelled from more than twelve digital signal sources. Serbian language has an estimated audience of 1,409,169 people in Germany.

#16among Language in Germany#2515among Topic in Germany#189in Politics & Society

The average Serbian language fan in Germany is 38.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Blic, Jutarnji list, Indoor soccer, with strongest over-indexing on Blic (20× the country average).

Demographically, the Serbian language audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Tradition, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Serbian language fan in Germany is balanced, around 38.9 years old, with strong Tradition tendencies and a notable affinity for Blic.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Serbian language profile in Germany.

Audience size
1.4M
in Germany
Gender
45.0%♀
55.0% male
Age
38.9
average years
Country rank
#4732
Topic in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Serbian language fans

45.0% are female, 55.0% are male, average age 38.9.

Fig. 02

Gender split

45.0%
Female
55.0%
Male
Demographic split for Serbian language audience in Germany
MetricValue
Female45.0%
Male55.0%
Average age38.9
Estimated audience size1,409,169
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Serbian language audience in Germany
Age bracketShare%
16-1918%
20-2920%
30-3923%
40-4924%
50+15%
Fig. 04

Worldwide distribution

9.5%

of the worldwide Serbian language audience comes from Germany.

Worldwide audience distribution share by country for Serbian language
CountryShare
Germany9.5%
Serbia9.4%
Brazil7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Serbian language audience in Germany is strongest.

Fig. 05

Top regions by affinity

Serbian language fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~90K1.35×
02Hessen~100K1.18×
03Nordrhein-Westfalen~400K1.16×
04Baden-Württemberg~200K1.14×
05Bremen~10K1.14×
06Hamburg~40K1.12×
07Bayern~200K1.10×
08Saarland~20K1.02×
09Niedersachsen~100K0.97×
10Rheinland-Pfalz~70K0.97×
11Sachsen-Anhalt~30K0.95×
12Thüringen~30K0.95×
13Mecklenburg-Vorpommern~30K0.94×
14Brandenburg~40K0.92×
15Schleswig-Holstein~50K0.90×
16Sachsen~60K0.87×
Fig. 06

Affinity by region

Affinity by region — Serbian language, Germany
0.87×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Serbian language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Serbian language audience
#·InterestCategoryAffinity×
01Indoor soccerSports28.12×
02DuvetHome & Garden21.65×
03Zvezde GrandaMovies & TV20.34×
04BlicNews20.00×
05Air SerbiaTravel & Leisure19.30×
06Luka ModrićSports16.41×
07Jutarnji listNews15.77×
08Edin DžekoSports14.61×
09Red Star BelgradeSports13.67×
10MontenegroTravel & Leisure13.07×
11Kanal DMovies & TV10.72×
12Polo shirtFashion & Accessoires9.38×
13Novak DjokovicSports8.78×
14Window blindHome & Garden7.24×
15SloveniaTravel & Leisure7.08×
16Apple StoreShopping6.81×
17KosovoTravel & Leisure5.22×
18Folk musicMusic & Radio4.85×
19AutoScout24Cars & Mobility2.61×
20TK MaxxShopping2.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Serbian language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Serbian language audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.97×
Need for SecurityCONSERVATISM1.79×
TravellingTHRILL1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Serbian language audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.77×
SustainabilityBALANCE0.79×
Pet OwnershipJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Serbian language have in Germany?

Serbian language has an estimated audience of 1,409,169 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Serbian language fans?

45.0% of Serbian language fans are female, 55.0% are male, with an average age of 38.9 years.

03

Which brands do Serbian language fans like most?

Serbian language fans show strongest brand affinity for Blic (20×), Jutarnji list (15.77×), and Indoor soccer (28.12×) over the country average.

04

Where do Serbian language fans live in Germany?

Serbian language fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Serbian language fans also like?

Beyond Serbian language itself, the audience over-indexes on Jutarnji list (15.77×), Indoor soccer (28.12×), Montenegro (13.07×), and Luka Modrić (16.41×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Language audiences in Germany

See Serbian language audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Serbian language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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