Rascasse Audience Intelligence

Serbian language Audience in United States

A data profile of the people who buy, follow and care about Serbian language in United States — modelled from more than twelve digital signal sources. Serbian language has an estimated audience of 1,086,876 people in United States.

#58among Language in United States#8390among Topic in United States#1335in Politics & Society

The average Serbian language fan in United States is 39.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Adam Levine, German language, Montenegro, with strongest over-indexing on Adam Levine (30.38× the country average).

Demographically, the Serbian language audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Serbian language fan in United States is balanced, around 39.7 years old, with strong Patriotism tendencies and a notable affinity for Adam Levine.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Serbian language profile in United States.

Audience size
1.1M
in United States
Gender
53.9%♀
46.1% male
Age
39.7
average years
Country rank
#22387
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Serbian language fans

53.9% are female, 46.1% are male, average age 39.7.

Fig. 02

Gender split

53.9%
Female
46.1%
Male
Demographic split for Serbian language audience in United States
MetricValue
Female53.9%
Male46.1%
Average age39.7
Estimated audience size1,086,876
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Serbian language audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3918%
40-4920%
50+23%
Fig. 04

Worldwide distribution

7.4%

of the worldwide Serbian language audience comes from United States.

Worldwide audience distribution share by country for Serbian language
CountryShare
Germany9.5%
Serbia9.4%
Brazil7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Serbian language audience in United States is strongest.

Fig. 05

Top regions by affinity

Serbian language fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~50K1.30×
02New York~70K1.16×
03Massachusetts~20K1.12×
04Virginia~30K1.11×
05Texas~100K1.09×
06Nevada~10K1.09×
07New Jersey~30K1.08×
08Arizona~20K1.08×
09Washington~20K1.08×
10Colorado~20K1.08×
11Washington, District of Columbia~4K1.08×
12Wisconsin~20K1.07×
13Alaska~2K1.06×
14California~100K1.05×
15Pennsylvania~40K1.04×
16Ohio~30K1.04×
17Indiana~20K1.04×
18Oklahoma~10K1.03×
19Maine~4K1.03×
20Florida~80K1.02×
21Utah~10K1.02×
22Maryland~20K1.01×
23Iowa~9K1.01×
24Connecticut~10K1.00×
25Rhode Island~3K1.00×
26North Dakota~2K1.00×
27Oregon~10K0.99×
28Nebraska~5K0.99×
29Hawaii~5K0.99×
30Missouri~20K0.98×
31Kansas~8K0.98×
32Idaho~5K0.98×
33Montana~3K0.98×
34South Dakota~2K0.98×
35Vermont~2K0.98×
36North Carolina~30K0.97×
37Michigan~30K0.97×
38Kentucky~10K0.97×
39West Virginia~5K0.97×
40Delaware~3K0.97×
41South Carolina~20K0.96×
42New Hampshire~4K0.96×
43Georgia~30K0.95×
44Arkansas~9K0.95×
45Mississippi~8K0.95×
46Minnesota~10K0.94×
47New Mexico~5K0.93×
48Tennessee~20K0.89×
49Alabama~10K0.89×
50Louisiana~10K0.89×
Fig. 06

Affinity by region

Affinity by region — Serbian language, United States
0.89×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Serbian language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Serbian language audience
#·InterestCategoryAffinity×
01GorenjeHome & Garden195.54×
02Lepa BrenaFashion & Accessoires98.48×
03GNK Dinamo ZagrebSports96.40×
04Red Star BelgradeSports68.68×
05MontenegroTravel & Leisure45.07×
06FC NantesSports44.08×
07Serbian SuperLigaSports34.34×
08Adam LevineMusic & Radio30.38×
09Jamie DornanMovies & TV27.36×
10Eva GreenMovies & TV20.00×
11Eintracht FrankfurtSports19.76×
12German languagePolitics & Society19.43×
13Luka ModrićSports18.85×
14DuvetHome & Garden10.48×
15BodrumTravel & Leisure9.59×
16Kitchen knifeHome & Garden7.50×
17Web serverTechnology & Electronics3.97×
18Diaper bagKids & Family3.51×
19Planet FitnessSports3.06×
20MetaphysicsBusiness & Career2.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Serbian language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Serbian language audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.15×
Need for SecurityCONSERVATISM1.78×
TravellingTHRILL1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Serbian language audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.76×
CreativityOPEN0.78×
Family OrientationCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Serbian language have in United States?

Serbian language has an estimated audience of 1,086,876 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Serbian language fans?

53.9% of Serbian language fans are female, 46.1% are male, with an average age of 39.7 years.

03

Which brands do Serbian language fans like most?

Serbian language fans show strongest brand affinity for Adam Levine (30.38×), German language (19.43×), and Montenegro (45.07×) over the country average.

04

Where do Serbian language fans live in United States?

Serbian language fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Serbian language fans also like?

Beyond Serbian language itself, the audience over-indexes on German language (19.43×), Montenegro (45.07×), Jamie Dornan (27.36×), and Red Star Belgrade (68.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Language audiences in United States

See Serbian language audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Serbian language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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