Duvet Audience in United States
Duvet has an estimated audience of 1,986,929 people in United States. 65.2% are female, 34.8% are male, average age 35.7. Top regions: California, Texas, Florida. Top brand affinities: Bedding, Comforter, Bed, Pillow, Weaving.
The average Duvet fan in United States is 35.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bedding, Comforter, Bed, with strongest over-indexing on Bedding (7.64× the country average). Demographically, the Duvet audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Duvet fans
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 35.7 |
| Estimated audience size | 1,986,929 |
Audience persona
The typical Duvet fan in United States is more female, around 35.7 years old, with strong Design Affinity tendencies and a notable affinity for Bedding.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 266,287 | 1.22× |
| Texas | 194,935 | 1.14× |
| Florida | 133,733 | 0.99× |
| New York | 123,765 | 1.11× |
| Illinois | 70,780 | 1.07× |
| Pennsylvania | 67,056 | 1× |
| Georgia | 65,031 | 1.06× |
| North Carolina | 62,997 | 1.05× |
| Ohio | 59,036 | 0.96× |
| Virginia | 52,184 | 1.08× |
| Michigan | 51,740 | 1× |
| New Jersey | 51,505 | 1.02× |
| Washington | 44,710 | 1.12× |
| Massachusetts | 42,093 | 1.08× |
| Tennessee | 40,282 | 1.01× |
| Arizona | 38,723 | 0.95× |
| Indiana | 36,422 | 1× |
| Maryland | 35,020 | 1.03× |
| Missouri | 33,259 | 1.04× |
| Colorado | 31,005 | 0.99× |
| Wisconsin | 28,396 | 0.95× |
| South Carolina | 27,527 | 0.92× |
| Minnesota | 27,501 | 0.97× |
| Alabama | 25,539 | 0.92× |
| Kentucky | 25,340 | 1.02× |
| Oregon | 24,634 | 1.08× |
| Louisiana | 23,802 | 0.93× |
| Oklahoma | 23,731 | 1.08× |
| Nevada | 20,327 | 1.06× |
| Connecticut | 19,930 | 1× |
| Utah | 18,807 | 1.06× |
| Arkansas | 17,464 | 1.07× |
| Kansas | 16,717 | 1.07× |
| Iowa | 15,749 | 0.96× |
| Mississippi | 15,034 | 0.92× |
| Nebraska | 10,074 | 1.01× |
| New Mexico | 9,826 | 0.99× |
| Idaho | 9,737 | 0.98× |
| Hawaii | 9,057 | 1.06× |
| West Virginia | 8,602 | 0.93× |
| Maine | 6,869 | 0.97× |
| New Hampshire | 6,732 | 0.86× |
| Washington, District of Columbia | 5,785 | 0.97× |
| Rhode Island | 5,664 | 0.9× |
| Montana | 5,078 | 0.92× |
| Delaware | 4,665 | 0.85× |
| Alaska | 4,662 | 1.1× |
| South Dakota | 4,234 | 0.92× |
| North Dakota | 3,526 | 0.86× |
| Vermont | 2,953 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bedding | 7.64× | Home & Garden |
| Comforter | 24.16× | Home & Garden |
| Bed | 4.35× | Home & Garden |
| Pillow | 6.39× | Home & Garden |
| Weaving | 5.38× | Fashion & Accessoires |
| Macy's | 2.96× | Shopping |
| Bed sheet | 8.27× | Home & Garden |
| 1.8× | Internet & Social Media | |
| X | 2× | Internet & Social Media |
| Cotton | 3.49× | Fashion & Accessoires |
| Sleeve | 3.66× | Fashion & Accessoires |
| Child | 1.98× | Kids & Family |
| Sleep | 2.68× | Health |
| Skirt | 3.5× | Fashion & Accessoires |
| Celebrity | 2.03× | Movies & TV |
| Gift | 2.1× | Shopping |
| Hobby Lobby | 2.47× | Home & Garden |
| Kitchen | 2.13× | Home & Garden |
| Designer | 3.64× | Home & Garden |
| Novi Sad | 27.04× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.54 |
| Sustainability | BALANCE | 1.62 |
| Creativity | OPEN | 1.5 |
| Indulgence | JOY | 1.45 |
| Luxury Orientation | PREMIUM | 1.45 |
| Price Sensitivity | PREMIUM | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 9.6% |
| United States | 8.3% |
| United Kingdom | 4.4% |
See Duvet audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Duvet have in United States?
Duvet has an estimated audience of 1,986,929 people in United States, concentrated in California and Texas.
What is the gender split and age of Duvet fans?
65.2% of Duvet fans are female, 34.8% are male, with an average age of 35.7 years.
Which brands do Duvet fans like most?
Duvet fans show strongest brand affinity for Bedding (7.64×), Comforter (24.16×), and Bed (4.35×) over the country average.
Where do Duvet fans live in United States?
Duvet fans in United States are most concentrated in California (reach 266,287), Texas (reach 194,935), and Florida (reach 133,733). These three regions account for the largest share of the active audience.
What other brands do Duvet fans also like?
Beyond Duvet itself, the audience over-indexes on Comforter (24.16×), Bed (4.35×), Pillow (6.39×), and Weaving (5.38×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Duvet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.