Pillow Audience in United States

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Pillow has an estimated audience of 16,467,038 people in United States. 64.7% are female, 35.3% are male, average age 39.0. Top regions: California, Texas, Florida. Top brand affinities: Hobby Lobby, Sleep, Bedding, Mattress, Christmas.

The average Pillow fan in United States is 39.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hobby Lobby, Sleep, Bedding, with strongest over-indexing on Hobby Lobby (1.63× the country average). Demographically, the Pillow audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Pillow fans

Demographic split for Pillow audience in United States
MetricValue
Female64.7%
Male35.3%
Average age39.0
Estimated audience size16,467,038

Audience persona

The typical Pillow fan in United States is more female, around 39.0 years old, with strong Sustainability tendencies and a notable affinity for Hobby Lobby.

Top regions in United States

Top regions ranked by reach for Pillow in United States
RegionReachAffinity
California2,190,3531.21×
Texas1,634,0971.15×
Florida1,159,9781.04×
New York1,137,2221.24×
Illinois620,0621.13×
Pennsylvania598,9571.08×
Georgia575,3041.13×
Ohio534,0241.05×
North Carolina516,9251.04×
Michigan479,4971.11×
New Jersey465,8611.11×
Virginia429,5721.07×
Tennessee354,5511.07×
Massachusetts349,1731.08×
Indiana339,2091.13×
Arizona336,9941×
Washington328,9191×
Maryland282,5681×
Missouri273,7601.03×
Alabama268,8981.17×
South Carolina264,0101.07×
Colorado252,8800.97×
Louisiana248,2351.17×
Wisconsin235,8800.95×
Minnesota231,5920.98×
Kentucky208,0861.01×
Oregon192,5121.02×
Oklahoma180,3110.99×
Connecticut165,1411×
Nevada159,1011×
Utah149,7271.02×
Mississippi147,5021.09×
Arkansas142,2321.05×
Iowa127,7030.94×
Kansas127,1690.98×
Nebraska79,6520.96×
New Mexico73,5880.89×
Idaho73,2700.89×
West Virginia70,3690.92×
New Hampshire69,7461.07×
Hawaii57,7580.82×
Maine55,0620.93×
Rhode Island49,7400.95×
Delaware43,0900.95×
Washington, District of Columbia42,8650.87×
Montana38,5930.84×
South Dakota30,6490.81×
North Dakota28,3930.84×
Vermont23,3840.81×
Alaska23,3060.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pillow audience
BrandAffinityCategory
Hobby Lobby1.63×Home & Garden
Sleep1.72×Health
Bedding2.42×Home & Garden
Mattress2.06×Home & Garden
Christmas1.56×Kids & Family
Bedroom furniture3.19×Home & Garden
Week1.69×Business & Career
Bedroom1.99×Home & Garden
Bed sheet3.81×Home & Garden
Symptom1.55×Health
Ashley Furniture HomeStores2.34×Home & Garden
Memory foam3.49×Home & Garden
Order (business)1.72×Business & Career
Rings of Saturn1.5×Travel & Leisure
Pregnancy1.55×Kids & Family
Season1.72×Travel & Leisure
Designer1.77×Home & Garden
Couch1.97×Home & Garden
Perfection1.52×Business & Career
Mattress Warehouse6.06×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pillow audience
TraitClusterScore
SustainabilityBALANCE1.35
IndulgenceJOY1.32
Design AffinityPREMIUM1.32
Price SensitivityPREMIUM1.31
ExtroversionTHRILL1.28
Luxury OrientationPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Pillow
CountryShare
United States13.1%
Japan9.1%
Brazil4.1%

See Pillow audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Pillow have in United States?

Pillow has an estimated audience of 16,467,038 people in United States, concentrated in California and Texas.

What is the gender split and age of Pillow fans?

64.7% of Pillow fans are female, 35.3% are male, with an average age of 39.0 years.

Which brands do Pillow fans like most?

Pillow fans show strongest brand affinity for Hobby Lobby (1.63×), Sleep (1.72×), and Bedding (2.42×) over the country average.

Where do Pillow fans live in United States?

Pillow fans in United States are most concentrated in California (reach 2,190,353), Texas (reach 1,634,097), and Florida (reach 1,159,978). These three regions account for the largest share of the active audience.

What other brands do Pillow fans also like?

Beyond Pillow itself, the audience over-indexes on Sleep (1.72×), Bedding (2.42×), Mattress (2.06×), and Christmas (1.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pillow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.