Sleep Audience in United States

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Sleep has an estimated audience of 57,385,847 people in United States. 63.1% are female, 36.9% are male, average age 40.7. Top regions: California, Texas, Florida. Top brand affinities: Goop, Historic site, Fairy godmother, Governor of Michigan, Wok.

The average Sleep fan in United States is 40.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Historic site, Fairy godmother, with strongest over-indexing on Goop (12.12× the country average). Demographically, the Sleep audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Sleep fans

Demographic split for Sleep audience in United States
MetricValue
Female63.1%
Male36.9%
Average age40.7
Estimated audience size57,385,847

Audience persona

The typical Sleep fan in United States is more female, around 40.7 years old, with strong Extroversion tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Sleep in United States
RegionReachAffinity
California7,604,9801.21×
Texas6,040,3271.22×
Florida4,201,0821.08×
New York3,341,8681.04×
Illinois2,061,4711.08×
Georgia1,999,0791.13×
Pennsylvania1,946,3091.01×
North Carolina1,851,5071.07×
Ohio1,713,5270.97×
Virginia1,621,0791.16×
New Jersey1,611,4341.1×
Michigan1,511,4201.01×
Arizona1,397,6281.19×
Washington1,354,4281.18×
Massachusetts1,197,5121.06×
Tennessee1,133,8050.98×
Indiana1,122,7281.07×
Maryland1,070,8701.09×
Missouri928,6871×
Colorado911,0101.01×
South Carolina885,9421.03×
Alabama868,4831.08×
Minnesota814,2610.99×
Louisiana791,1711.07×
Wisconsin771,4190.89×
Kentucky698,6760.97×
Oklahoma681,4241.07×
Oregon669,7421.02×
Connecticut593,7991.03×
Utah580,3301.13×
Nevada557,5951×
Mississippi473,2891×
Arkansas466,7780.99×
Kansas452,6631×
Iowa438,6890.93×
Nebraska285,0100.99×
Hawaii282,7021.15×
New Mexico282,0220.98×
Idaho274,8810.96×
West Virginia257,4900.96×
New Hampshire191,7180.85×
Maine169,7910.83×
Rhode Island164,8490.9×
Washington, District of Columbia155,8390.9×
Montana124,2070.78×
Delaware118,0690.75×
Alaska111,3980.91×
North Dakota108,5040.92×
South Dakota106,1180.8×
Vermont82,2150.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sleep audience
BrandAffinityCategory
Goop12.12×Internet & Social Media
Historic site9.22×Arts & Culture
Fairy godmother14.9×Literature
Governor of Michigan14.33×Politics & Society
Wok10.31×Food & Beverages
headspace14.37×Health
Google Home9.42×Technology & Electronics
Cherish (group)15.15×Music & Radio
Hibachi10.85×Food & Beverages
Elsword21.6×Games
Grinch5.22×Movies & TV
Grace Slick10.76×Music & Radio
Hipster11×Politics & Society
Mathcore8.26×Music & Radio
El Paso County, Colorado13.21×Travel & Leisure
Hardik Pandya15.39×Sports
Kikar HaShabbat16.22×News
TV Fanatic10.18×Movies & TV
Guitarist (magazine)10.44×Music & Radio
Harlow10.41×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sleep audience
TraitClusterScore
ExtroversionTHRILL1.23
Price SensitivityPREMIUM1.05
Healthy LifestyleBALANCE1.02
MindfulnessBALANCE1.02
IndulgenceJOY1.02
Social Media UsageJOY1.01

Worldwide distribution

Worldwide audience distribution share by country for Sleep
CountryShare
United States23.2%
Japan7.8%
United Kingdom5.4%

See Sleep audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Sleep have in United States?

Sleep has an estimated audience of 57,385,847 people in United States, concentrated in California and Texas.

What is the gender split and age of Sleep fans?

63.1% of Sleep fans are female, 36.9% are male, with an average age of 40.7 years.

Which brands do Sleep fans like most?

Sleep fans show strongest brand affinity for Goop (12.12×), Historic site (9.22×), and Fairy godmother (14.9×) over the country average.

Where do Sleep fans live in United States?

Sleep fans in United States are most concentrated in California (reach 7,604,980), Texas (reach 6,040,327), and Florida (reach 4,201,082). These three regions account for the largest share of the active audience.

What other brands do Sleep fans also like?

Beyond Sleep itself, the audience over-indexes on Historic site (9.22×), Fairy godmother (14.9×), Governor of Michigan (14.33×), and Wok (10.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sleep. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.