A data profile of the people who buy, follow and care about Sleep in France — modelled from more than twelve digital signal sources. Sleep has an estimated audience of 3,994,659 people in France.
The average Sleep fan in France is 41.8 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes.
Top brand affinities include Homeschooling, Kitchen, Volunteering, with strongest over-indexing on Homeschooling (8.36× the country average).
Demographically, the Sleep audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Sleep fan in France is more female, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Homeschooling.
The key figures that characterise the Sleep profile in France.
70.5% are female, 29.5% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 70.5% |
| Male | 29.5% |
| Average age | 41.8 |
| Estimated audience size | 3,994,659 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Sleep audience comes from France.
| Country | Share |
|---|---|
| United States | 23.2% |
| Japan | 7.8% |
| United Kingdom | 5.4% |
Where the Sleep audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~900K | 1.31× | |
| 02 | Hauts-de-France | ~500K | 1.31× | |
| 03 | Provence-Alpes-Côte d'Azur | ~300K | 1.15× | |
| 04 | Grand Est | ~400K | 1.10× | |
| 05 | Centre-Val de Loire | ~200K | 1.01× | |
| 06 | Occitanie | ~300K | 0.98× | |
| 07 | Nouvelle-Aquitaine | ~300K | 0.93× | |
| 08 | Auvergne-Rhône-Alpes | ~400K | 0.92× | |
| 09 | Pays de la Loire | ~200K | 0.91× | |
| 10 | Bourgogne-Franche-Comté | ~100K | 0.91× | |
| 11 | Normandy | ~200K | 0.90× | |
| 12 | Brittany | ~200K | 0.88× | |
| 13 | Corsica | ~20K | 0.83× |
The strongest cross-interests of the Sleep audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Homeschooling | Politics & Society | 8.36× | ||
| 02 | Chess.com | Sports | 4.55× | ||
| 03 | Volunteering | Politics & Society | 3.28× | ||
| 04 | Permanent residency | Business & Career | 3.00× | ||
| 05 | Tinder | Internet & Social Media | 3.00× | ||
| 06 | Kitchen garden | Home & Garden | 3.00× | ||
| 07 | Fiberglass | Technology & Electronics | 3.00× | ||
| 08 | Improvisation | Music & Radio | 3.00× | ||
| 09 | Lunch | Food & Beverages | 2.90× | ||
| 10 | First-time buyer | Shopping | 2.85× | ||
| 11 | Kitchen | Home & Garden | 2.42× | ||
| 12 | Kindergarten | Kids & Family | 2.33× | ||
| 13 | Genetics | Kids & Family | 2.22× | ||
| 14 | Apartment | Business & Career | 2.21× | ||
| 15 | Political science | Business & Career | 2.16× | ||
| 16 | Real property | Home & Garden | 1.88× | ||
| 17 | Volotea | Travel & Leisure | 1.85× | ||
| 18 | King Jouet | Shopping | 1.68× | ||
| 19 | Google Maps | Internet & Social Media | 1.54× | ||
| 20 | Conforama | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Community Orientation | OPEN | 1.90× | |
| Mindfulness | BALANCE | 1.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.85× | |
| Social Media Usage | JOY | 0.93× | |
| Risk Appetite | THRILL | 0.93× |
Sleep has an estimated audience of 3,994,659 people in France, concentrated in Île-de-France and Hauts-de-France.
70.5% of Sleep fans are female, 29.5% are male, with an average age of 41.8 years.
Sleep fans show strongest brand affinity for Homeschooling (8.36×), Kitchen (2.42×), and Volunteering (3.28×) over the country average.
Sleep fans in France are most concentrated in Île-de-France (reach ~900K), Hauts-de-France (reach ~500K), and Auvergne-Rhône-Alpes (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Sleep itself, the audience over-indexes on Kitchen (2.42×), Volunteering (3.28×), Apartment (2.21×), and Real property (1.88×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Sleep. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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