Comforter Audience in United States

Comforter logo

Comforter has an estimated audience of 2,403,120 people in United States. 79.2% are female, 20.8% are male, average age 39.5. Top regions: California, Texas, New York. Top brand affinities: Product design, UK garage, Soldering iron, 9NEWS (KUSA), Stamp collecting.

The average Comforter fan in United States is 39.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Product design, UK garage, Soldering iron, with strongest over-indexing on Product design (2.74× the country average). Demographically, the Comforter audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Comforter fans

Demographic split for Comforter audience in United States
MetricValue
Female79.2%
Male20.8%
Average age39.5
Estimated audience size2,403,120

Audience persona

The typical Comforter fan in United States is more female, around 39.5 years old, with strong Design Affinity tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Comforter in United States
RegionReachAffinity
California291,3461.1×
Texas225,2261.09×
New York167,9591.25×
Florida151,3040.93×
Pennsylvania92,4391.14×
Illinois92,3151.15×
Georgia80,2851.08×
North Carolina80,1091.11×
New Jersey75,3481.23×
Ohio74,1441×
Michigan71,6631.14×
Massachusetts63,4701.34×
Virginia62,9071.07×
Tennessee50,1771.04×
Washington46,3620.96×
Indiana45,3151.03×
Arizona45,0790.92×
Maryland42,7301.03×
Missouri39,8971.03×
Colorado36,6180.97×
South Carolina36,2151×
Wisconsin35,9690.99×
Minnesota35,6591.04×
Alabama34,2061.02×
Louisiana30,6930.99×
Kentucky28,7930.96×
Connecticut27,7691.15×
Oregon26,1830.95×
Oklahoma25,9510.97×
Arkansas20,2991.03×
Mississippi19,9841.01×
Iowa19,8211×
Nevada19,2630.83×
Kansas18,2110.96×
Utah17,8380.83×
Nebraska11,8880.99×
New Hampshire10,5111.11×
West Virginia10,4300.93×
New Mexico9,9740.83×
Idaho9,9000.82×
Maine8,8481.03×
Rhode Island7,9741.04×
Hawaii7,2170.7×
Delaware6,9341.05×
Washington, District of Columbia6,7220.93×
Montana6,2230.93×
South Dakota5,0270.9×
North Dakota4,5540.92×
Vermont4,1570.99×
Alaska3,8110.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Comforter audience
BrandAffinityCategory
Product design2.74×Business & Career
UK garage4.35×Music & Radio
Soldering iron1.88×Home & Garden
9NEWS (KUSA)2.77×Movies & TV
Stamp collecting2.25×Home & Garden
Pro-Ject1.93×Music & Radio
Isometric exercise3.78×Sports
Janitor2.46×Home & Garden
Grey Eagle, Minnesota17.86×Travel & Leisure
Women's empowerment1.57×Politics & Society
Hebe2.33×Home & Garden
EL FINANCIERO4.49×Business & Career
Cachorro1.53×Pets & Animals
Tierra caliente1.98×Travel & Leisure
English literature1.69×Literature
Software widget3.45×Technology & Electronics
Emilio Estefan3.15×Music & Radio
Tierra Cali1.62×Travel & Leisure
Celtic punk2.13×Music & Radio
Ludo (board game)2.29×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Comforter audience
TraitClusterScore
Design AffinityPREMIUM1.58
CreativityOPEN1.44
SustainabilityBALANCE1.34
DIY MentalityTHRILL1.34
Price SensitivityPREMIUM1.33
IndulgenceJOY1.2

Worldwide distribution

Worldwide audience distribution share by country for Comforter
CountryShare
United States26.1%
South Korea15.9%
Saudi Arabia5.6%

See Comforter audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Comforter have in United States?

Comforter has an estimated audience of 2,403,120 people in United States, concentrated in California and Texas.

What is the gender split and age of Comforter fans?

79.2% of Comforter fans are female, 20.8% are male, with an average age of 39.5 years.

Which brands do Comforter fans like most?

Comforter fans show strongest brand affinity for Product design (2.74×), UK garage (4.35×), and Soldering iron (1.88×) over the country average.

Where do Comforter fans live in United States?

Comforter fans in United States are most concentrated in California (reach 291,346), Texas (reach 225,226), and New York (reach 167,959). These three regions account for the largest share of the active audience.

What other brands do Comforter fans also like?

Beyond Comforter itself, the audience over-indexes on UK garage (4.35×), Soldering iron (1.88×), 9NEWS (KUSA) (2.77×), and Stamp collecting (2.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Comforter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.