Rascasse Audience Intelligence

Comforter Audience in United States

A data profile of the people who buy, follow and care about Comforter in United States — modelled from more than twelve digital signal sources. Comforter has an estimated audience of 2,403,120 people in United States.

#5737among Topic in United States#718in Home & Garden

The average Comforter fan in United States is 39.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Group buying, Duvet, Blanket, with strongest over-indexing on Group buying (24.34× the country average).

Demographically, the Comforter audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Comforter fan in United States is more female, around 39.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Group buying.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Comforter profile in United States.

Audience size
2.4M
in United States
Gender
79.2%♀
20.8% male
Age
39.5
average years
Country rank
#12274
Topic in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Comforter fans

79.2% are female, 20.8% are male, average age 39.5.

Fig. 02

Gender split

79.2%
Female
20.8%
Male
Demographic split for Comforter audience in United States
MetricValue
Female79.2%
Male20.8%
Average age39.5
Estimated audience size2,403,120
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Comforter audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3917%
40-4922%
50+22%
Fig. 04

Worldwide distribution

26.0%

of the worldwide Comforter audience comes from United States.

Worldwide audience distribution share by country for Comforter
CountryShare
United States26.0%
South Korea15.9%
Saudi Arabia5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Comforter audience in United States is strongest.

Fig. 05

Top regions by affinity

Comforter fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~60K1.18×
02New York~200K1.14×
03Arkansas~20K1.11×
04New Jersey~70K1.10×
05Connecticut~30K1.10×
06Maine~9K1.10×
07Illinois~90K1.09×
08Pennsylvania~90K1.08×
09Louisiana~30K1.08×
10Rhode Island~8K1.07×
11Texas~200K1.06×
12Georgia~80K1.06×
13North Carolina~80K1.06×
14Michigan~70K1.06×
15Mississippi~20K1.06×
16New Hampshire~10K1.06×
17Alabama~40K1.05×
18Missouri~40K1.04×
19California~300K1.03×
20Virginia~60K1.03×
21Minnesota~40K1.03×
22Kansas~20K1.02×
23Delaware~7K1.02×
24South Dakota~6K1.02×
25Vermont~4K1.02×
26Wisconsin~40K1.01×
27Iowa~20K1.01×
28Montana~7K1.01×
29North Dakota~5K1.00×
30Tennessee~50K0.99×
31Indiana~40K0.99×
32Maryland~40K0.99×
33South Carolina~40K0.99×
34Kentucky~30K0.99×
35Oklahoma~30K0.98×
36Ohio~70K0.96×
37Nebraska~10K0.96×
38Colorado~40K0.95×
39Idaho~10K0.95×
40Washington~50K0.94×
41Alaska~5K0.94×
42West Virginia~10K0.93×
43Washington, District of Columbia~7K0.93×
44Oregon~30K0.92×
45Florida~100K0.90×
46Arizona~40K0.88×
47New Mexico~10K0.86×
48Nevada~20K0.84×
49Hawaii~8K0.82×
50Utah~20K0.81×
Fig. 06

Affinity by region

Affinity by region — Comforter, United States
0.81×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Comforter audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Comforter audience
#·InterestCategoryAffinity×
01Group buyingShopping24.34×
02DuvetHome & Garden24.16×
03Trench coatFashion & Accessoires22.23×
04Buffy the Vampire SlayerMovies & TV7.62×
05BlanketHome & Garden5.86×
06Bed sheetHome & Garden5.20×
07Garden furnitureHome & Garden3.73×
08TablewareFood & Beverages2.92×
09Microwave ovenHome & Garden2.81×
10Dillard'sFashion & Accessoires2.39×
11IKEAHome & Garden2.12×
12J. C. PenneyShopping2.12×
137-ElevenShopping2.10×
14Five BelowShopping2.02×
15Discounts and allowancesShopping2.01×
16PharmacyBusiness & Career1.99×
17Discount storesShopping1.87×
18Home AppliancesHome & Garden1.83×
19Dollar GeneralShopping1.81×
20HandbagsFashion & Accessoires1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Comforter audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Comforter audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.62×
IndulgenceJOY1.60×
Design AffinityPREMIUM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Comforter audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.80×
Risk AppetiteTHRILL0.86×
Social Media UsageJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Comforter have in United States?

Comforter has an estimated audience of 2,403,120 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Comforter fans?

79.2% of Comforter fans are female, 20.8% are male, with an average age of 39.5 years.

03

Which brands do Comforter fans like most?

Comforter fans show strongest brand affinity for Group buying (24.34×), Duvet (24.16×), and Blanket (5.86×) over the country average.

04

Where do Comforter fans live in United States?

Comforter fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Comforter fans also like?

Beyond Comforter itself, the audience over-indexes on Duvet (24.16×), Blanket (5.86×), Trench coat (22.23×), and IKEA (2.12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Comforter audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Comforter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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