Rascasse Audience Intelligence

Air Serbia Target Market in Germany

A data profile of the people who buy, follow and care about Air Serbia in Germany — modelled from more than twelve digital signal sources. Air Serbia has an estimated audience of 250,189 people in Germany.

#53among Airline in Germany#2497among Brand in Germany#1611in Travel & Leisure

The average Air Serbia fan in Germany is 31.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Hessen.

Top brand affinities include Radio Television of Serbia, Red Star Belgrade, Bosnia and Herzegovina national football team, with strongest over-indexing on Radio Television of Serbia (150.68× the country average).

Demographically, the Air Serbia audience skews balanced with an average age of 31.6, and over-indexes on personality traits such as Individualism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Air Serbia fan in Germany is balanced, around 31.6 years old, with strong Individualism tendencies and a notable affinity for Radio Television of Serbia.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Air Serbia profile in Germany.

Audience size
250K
in Germany
Gender
49.5%♀
50.5% male
Age
31.6
average years
Country rank
#19649
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Air Serbia

49.5% are female, 50.5% are male, average age 31.6.

Fig. 02

Gender split

49.5%
Female
50.5%
Male
Demographic split for Air Serbia audience in Germany
MetricValue
Female49.5%
Male50.5%
Average age31.6
Estimated audience size250,189
Fig. 03

Age distribution

Ø 31.6
average years
Age distribution of the Air Serbia audience in Germany
Age bracketShare%
16-1944%
20-2916%
30-3918%
40-4916%
50+7%
Fig. 04

Worldwide distribution

5.5%

of the worldwide Air Serbia audience comes from Germany.

Worldwide audience distribution share by country for Air Serbia
CountryShare
Serbia32.2%
Germany5.5%
Montenegro4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Air Serbia audience in Germany is strongest.

Fig. 05

Top regions by affinity

Air Serbia customers by region in Germany
#RegionReachAffinity×
01Hessen~40K2.37×
02Berlin~20K2.09×
03Baden-Württemberg~60K1.82×
04Nordrhein-Westfalen~80K1.54×
05Hamburg~7K1.25×
06Rheinland-Pfalz~10K1.01×
07Bayern~40K0.92×
08Niedersachsen~20K0.86×
09Brandenburg~6K0.82×
10Bremen~2K0.76×
11Schleswig-Holstein~6K0.66×
12Saarland~2K0.58×
13Sachsen~6K0.47×
14Sachsen-Anhalt~3K0.43×
15Thüringen~3K0.42×
16Mecklenburg-Vorpommern~2K0.42×
Fig. 06

Affinity by region

Affinity by region — Air Serbia, Germany
0.42×1.00×2.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Air Serbia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Air Serbia audience
#·InterestCategoryAffinity×
01Serbian hip hopMusic & Radio228.26×
02Serbia national basketball teamSports201.38×
03Radio Television of SerbiaMusic & Radio150.68×
04Red Star BelgradeSports93.74×
05FK PartizanSports76.77×
06Nikola JokićSports67.97×
07Macedonian languagePolitics & Society67.07×
08Republika SrpskaTravel & Leisure64.18×
09Bosnia and Herzegovina national football teamSports57.68×
10Nova TV (Croatia)Movies & TV44.17×
1124 sata (Serbia)News39.96×
12BlicNews32.37×
13Večernji listNews30.38×
14Serbia national football teamSports29.81×
15BelgradeTravel & Leisure28.72×
16SarajevoTravel & Leisure27.40×
17Music schoolMusic & Radio20.00×
18Jutarnji listNews20.00×
19Ana IvanovicSports20.00×
20BrassiereFood & Beverages16.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Air Serbia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Air Serbia audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.28×
TravellingTHRILL1.71×
Luxury OrientationPREMIUM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Air Serbia audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.72×
CreativityOPEN0.84×
Healthy LifestyleBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Air Serbia's target market in Germany?

Air Serbia's target market in Germany covers an estimated 250,189 people, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Air Serbia customers?

49.5% of the Air Serbia audience are female, 50.5% are male, with an average age of 31.6 years.

03

Which brands do Air Serbia fans like most?

Air Serbia fans show strongest brand affinity for Radio Television of Serbia (150.68×), Red Star Belgrade (93.74×), and Bosnia and Herzegovina national football team (57.68×) over the country average.

04

Where do Air Serbia fans live in Germany?

Air Serbia fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Baden-Württemberg (reach ~60K), and Hessen (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Air Serbia fans also like?

Beyond Air Serbia itself, the audience over-indexes on Red Star Belgrade (93.74×), Bosnia and Herzegovina national football team (57.68×), Serbian hip hop (228.26×), and Blic (32.37×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airline audiences in Germany

See Air Serbia audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Air Serbia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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