Air Serbia Audience in Germany
Air Serbia has an estimated audience of 248,887 people in Germany. 49.5% are female, 50.5% are male, average age 31.6. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Hessen. Top brand affinities: Radio Television of Serbia, Red Star Belgrade, Bosnia and Herzegovina national football team, Serbian hip hop, Blic.
The average Air Serbia fan in Germany is 31.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Hessen. Top brand affinities include Radio Television of Serbia, Red Star Belgrade, Bosnia and Herzegovina national football team, with strongest over-indexing on Radio Television of Serbia (150.68× the country average). Demographically, the Air Serbia audience skews balanced with an average age of 31.6, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Airline
Demographics of Air Serbia fans
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 31.6 |
| Estimated audience size | 248,887 |
Audience persona
The typical Air Serbia fan in Germany is balanced, around 31.6 years old, with strong Quality Awareness tendencies and a notable affinity for Radio Television of Serbia.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 88,935 | 1.63× |
| Baden-Württemberg | 64,553 | 1.9× |
| Hessen | 45,258 | 2.39× |
| Bayern | 35,250 | 0.88× |
| Berlin | 24,006 | 2.16× |
| Niedersachsen | 21,111 | 0.87× |
| Rheinland-Pfalz | 12,297 | 0.99× |
| Hamburg | 7,065 | 1.26× |
| Brandenburg | 6,199 | 0.8× |
| Schleswig-Holstein | 5,644 | 0.63× |
| Sachsen | 5,256 | 0.43× |
| Sachsen-Anhalt | 2,238 | 0.35× |
| Thüringen | 1,983 | 0.31× |
| Mecklenburg-Vorpommern | 1,430 | 0.3× |
| Bremen | 1,417 | 0.67× |
| Saarland | 1,327 | 0.43× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Radio Television of Serbia | 150.68× | Music & Radio |
| Red Star Belgrade | 93.74× | Sports |
| Bosnia and Herzegovina national football team | 57.68× | Sports |
| Serbian hip hop | 228.26× | Music & Radio |
| Blic | 32.37× | News |
| FK Partizan | 76.77× | Sports |
| Serbia national basketball team | 201.38× | Sports |
| Večernji list | 30.38× | News |
| Belgrade | 28.72× | Travel & Leisure |
| Brassiere | 16.83× | Food & Beverages |
| Music school | 20× | Music & Radio |
| 24 sata (Serbia) | 39.96× | News |
| Serbia national football team | 29.81× | Sports |
| Macedonian language | 67.07× | Politics & Society |
| Ana Ivanovic | 20× | Sports |
| Republika Srpska | 64.18× | Travel & Leisure |
| Nova TV (Croatia) | 44.17× | Movies & TV |
| Sarajevo | 27.4× | Travel & Leisure |
| Jutarnji list | 20× | News |
| Nikola Jokić | 67.97× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.62 |
| Design Affinity | PREMIUM | 1.59 |
| Need for Security | CONSERVATISM | 1.42 |
| Travelling | THRILL | 1.27 |
| Family Orientation | CONSERVATISM | 1.27 |
| Price Sensitivity | PREMIUM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Serbia | 32.4% |
| Germany | 5.5% |
| Montenegro | 4.6% |
See Air Serbia audiences in other countries
More Airline audiences in Germany
- Ryanair (13,197,094)
- Lufthansa (11,153,663)
- Eurowings (10,127,535)
- Sunexpress (5,233,436)
- SunExpress (3,593,581)
Frequently asked questions
How many fans does Air Serbia have in Germany?
Air Serbia has an estimated audience of 248,887 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Air Serbia fans?
49.5% of Air Serbia fans are female, 50.5% are male, with an average age of 31.6 years.
Which brands do Air Serbia fans like most?
Air Serbia fans show strongest brand affinity for Radio Television of Serbia (150.68×), Red Star Belgrade (93.74×), and Bosnia and Herzegovina national football team (57.68×) over the country average.
Where do Air Serbia fans live in Germany?
Air Serbia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 88,935), Baden-Württemberg (reach 64,553), and Hessen (reach 45,258). These three regions account for the largest share of the active audience.
What other brands do Air Serbia fans also like?
Beyond Air Serbia itself, the audience over-indexes on Red Star Belgrade (93.74×), Bosnia and Herzegovina national football team (57.68×), Serbian hip hop (228.26×), and Blic (32.37×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Air Serbia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.