Sarajevo Audience in Germany
Sarajevo has an estimated audience of 836,335 people in Germany. 50.6% are female, 49.4% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: 1. FC Magdeburg, Blic, Edin Džeko, Jutarnji list, Indoor soccer.
The average Sarajevo fan in Germany is 41.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include 1. FC Magdeburg, Blic, Edin Džeko, with strongest over-indexing on 1. FC Magdeburg (26.82× the country average). Demographically, the Sarajevo audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Tradition, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Sarajevo fans
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 41.2 |
| Estimated audience size | 836,335 |
Audience persona
The typical Sarajevo fan in Germany is balanced, around 41.2 years old, with strong Tradition tendencies and a notable affinity for 1. FC Magdeburg.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 217,276 | 1.19× |
| Bayern | 209,345 | 1.56× |
| Baden-Württemberg | 174,410 | 1.53× |
| Hessen | 93,663 | 1.47× |
| Niedersachsen | 69,570 | 0.86× |
| Berlin | 55,739 | 1.49× |
| Rheinland-Pfalz | 42,196 | 1.01× |
| Sachsen | 37,348 | 0.91× |
| Hamburg | 21,260 | 1.12× |
| Schleswig-Holstein | 20,338 | 0.68× |
| Brandenburg | 18,881 | 0.73× |
| Thüringen | 14,808 | 0.69× |
| Sachsen-Anhalt | 13,029 | 0.6× |
| Mecklenburg-Vorpommern | 8,992 | 0.56× |
| Saarland | 7,469 | 0.73× |
| Bremen | 6,267 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 1. FC Magdeburg | 26.82× | Sports |
| Blic | 27.55× | News |
| Edin Džeko | 29.67× | Sports |
| Jutarnji list | 17.34× | News |
| Indoor soccer | 31.38× | Sports |
| Montenegro | 18.15× | Travel & Leisure |
| Casablanca | 18.76× | Travel & Leisure |
| Novak Djokovic | 10.4× | Sports |
| Die Flippers | 20.97× | Music & Radio |
| GNK Dinamo Zagreb | 21.74× | Sports |
| Kosovo | 7.15× | Travel & Leisure |
| Viber | 14.89× | Internet & Social Media |
| Luka Modrić | 13.65× | Sports |
| KK Partizan | 22.18× | Sports |
| Rick Astley | 20× | Music & Radio |
| Red Star Belgrade | 17.12× | Sports |
| Slovenia | 7.29× | Travel & Leisure |
| FK Partizan | 21.45× | Sports |
| Air Serbia | 21.07× | Travel & Leisure |
| Krefeld Pinguine | 15.92× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.49 |
| Need for Security | CONSERVATISM | 1.29 |
| Sports Activity | POWER | 1.27 |
| Pet Ownership | JOY | 1.18 |
| Indulgence | JOY | 1.03 |
| Early Adopter Mentality | POWER | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 15.1% |
| Serbia | 13.4% |
| Bosnia and Herzegovina | 10.6% |
See Sarajevo audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Sarajevo have in Germany?
Sarajevo has an estimated audience of 836,335 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sarajevo fans?
50.6% of Sarajevo fans are female, 49.4% are male, with an average age of 41.2 years.
Which brands do Sarajevo fans like most?
Sarajevo fans show strongest brand affinity for 1. FC Magdeburg (26.82×), Blic (27.55×), and Edin Džeko (29.67×) over the country average.
Where do Sarajevo fans live in Germany?
Sarajevo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 217,276), Bayern (reach 209,345), and Baden-Württemberg (reach 174,410). These three regions account for the largest share of the active audience.
What other brands do Sarajevo fans also like?
Beyond Sarajevo itself, the audience over-indexes on Blic (27.55×), Edin Džeko (29.67×), Jutarnji list (17.34×), and Indoor soccer (31.38×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sarajevo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.