Rascasse Audience Intelligence

Sarajevo Audience in Germany

A data profile of the people who buy, follow and care about Sarajevo in Germany — modelled from more than twelve digital signal sources. Sarajevo has an estimated audience of 836,335 people in Germany.

#133among City in Germany#582among POI in Germany#605in Travel & Leisure

The average Sarajevo fan in Germany is 41.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include 1. FC Magdeburg, Blic, Jutarnji list, with strongest over-indexing on 1. FC Magdeburg (30.65× the country average).

Demographically, the Sarajevo audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Tradition, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sarajevo fan in Germany is balanced, around 41.2 years old, with strong Tradition tendencies and a notable affinity for 1. FC Magdeburg.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sarajevo profile in Germany.

Audience size
836K
in Germany
Gender
50.6%♀
49.4% male
Age
41.2
average years
Country rank
#7588
POI in Germany
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sarajevo fans

50.6% are female, 49.4% are male, average age 41.2.

Fig. 02

Gender split

50.6%
Female
49.4%
Male
Demographic split for Sarajevo audience in Germany
MetricValue
Female50.6%
Male49.4%
Average age41.2
Estimated audience size836,335
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Sarajevo audience in Germany
Age bracketShare%
16-1913%
20-2917%
30-3923%
40-4927%
50+19%
Fig. 04

Worldwide distribution

15.0%

of the worldwide Sarajevo audience comes from Germany.

Worldwide audience distribution share by country for Sarajevo
CountryShare
Germany15.0%
Serbia13.3%
Bosnia and Herzegovina10.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sarajevo audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sarajevo fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~200K1.50×
02Baden-Württemberg~200K1.48×
03Hessen~90K1.43×
04Berlin~50K1.41×
05Nordrhein-Westfalen~200K1.24×
06Hamburg~20K1.14×
07Rheinland-Pfalz~40K1.01×
08Bremen~7K0.92×
09Sachsen~40K0.89×
10Niedersachsen~70K0.87×
11Saarland~8K0.77×
12Thüringen~20K0.76×
13Brandenburg~20K0.74×
14Schleswig-Holstein~20K0.71×
15Sachsen-Anhalt~10K0.65×
16Mecklenburg-Vorpommern~10K0.60×
Fig. 06

Affinity by region

Affinity by region — Sarajevo, Germany
0.60×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sarajevo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sarajevo audience
#·InterestCategoryAffinity×
01Edin DžekoSports36.18×
02Indoor soccerSports33.55×
03Die FlippersMusic & Radio32.38×
04BlicNews30.91×
051. FC MagdeburgSports30.65×
06PulaTravel & Leisure29.34×
07Lepa BrenaFashion & Accessoires27.84×
08Air SerbiaTravel & Leisure27.40×
09Jutarnji listNews23.07×
10Krefeld PinguineSports20.00×
11Rick AstleyMusic & Radio20.00×
12MontenegroTravel & Leisure18.90×
13Luka ModrićSports16.08×
14CasablancaTravel & Leisure14.30×
15Novak DjokovicSports12.00×
16SloveniaTravel & Leisure11.58×
17Kanal DMovies & TV8.42×
18Apple StoreShopping7.14×
19KosovoTravel & Leisure5.92×
20Netto Marken-DiscountShopping2.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sarajevo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sarajevo audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.87×
Need for SecurityCONSERVATISM1.85×
Risk AppetiteTHRILL1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sarajevo audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.75×
DIY MentalityTHRILL0.82×
SustainabilityBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sarajevo have in Germany?

Sarajevo has an estimated audience of 836,335 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sarajevo fans?

50.6% of Sarajevo fans are female, 49.4% are male, with an average age of 41.2 years.

03

Which brands do Sarajevo fans like most?

Sarajevo fans show strongest brand affinity for 1. FC Magdeburg (30.65×), Blic (30.91×), and Jutarnji list (23.07×) over the country average.

04

Where do Sarajevo fans live in Germany?

Sarajevo fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Sarajevo fans also like?

Beyond Sarajevo itself, the audience over-indexes on Blic (30.91×), Jutarnji list (23.07×), Edin Džeko (36.18×), and Indoor soccer (33.55×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Sarajevo audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sarajevo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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