Večernji list Audience in Germany
Večernji list has an estimated audience of 1,288,279 people in Germany. 46.2% are female, 53.8% are male, average age 42.9. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Valhalla Rising (film), Gil Ofarim, Miraflores, Guaviare, Rossmann, De Buyer.
The average Večernji list fan in Germany is 42.9 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Valhalla Rising (film), Gil Ofarim, Miraflores, Guaviare, with strongest over-indexing on Valhalla Rising (film) (51.58× the country average). Demographically, the Večernji list audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Need for Security, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Večernji list fans
| Metric | Value |
|---|---|
| Female | 46.2% |
| Male | 53.8% |
| Average age | 42.9 |
| Estimated audience size | 1,288,279 |
Audience persona
The typical Večernji list fan in Germany is balanced, around 42.9 years old, with strong Need for Security tendencies and a notable affinity for Valhalla Rising (film).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 652,850 | 3.15× |
| Baden-Württemberg | 633,822 | 3.61× |
| Nordrhein-Westfalen | 260,466 | 0.92× |
| Hessen | 255,156 | 2.6× |
| Rheinland-Pfalz | 72,706 | 1.13× |
| Niedersachsen | 59,622 | 0.48× |
| Berlin | 50,033 | 0.87× |
| Hamburg | 26,583 | 0.91× |
| Schleswig-Holstein | 17,825 | 0.39× |
| Sachsen | 11,862 | 0.19× |
| Thüringen | 10,613 | 0.32× |
| Brandenburg | 10,231 | 0.26× |
| Saarland | 7,292 | 0.46× |
| Sachsen-Anhalt | 6,213 | 0.19× |
| Bremen | 4,988 | 0.45× |
| Mecklenburg-Vorpommern | 2,005 | 0.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Valhalla Rising (film) | 51.58× | Movies & TV |
| Gil Ofarim | 3.88× | Music & Radio |
| Miraflores, Guaviare | 57.87× | Travel & Leisure |
| Rossmann | 1.73× | Shopping |
| De Buyer | 19.14× | Home & Garden |
| Unique Gifts | 2.01× | Shopping |
| Cockpit | 8.9× | Travel & Leisure |
| Birthday Gifts | 1.9× | Kids & Family |
| Video izle | 3.73× | |
| Pillow | 1.59× | Home & Garden |
| Fatteh | 11.18× | Food & Beverages |
| Justice | 3.63× | Politics & Society |
| Christmas Gift | 1.63× | Kids & Family |
| Jack White | 1.57× | Movies & TV |
| Jersey (fabric) | 3.75× | Fashion & Accessoires |
| Fast Five | 3.37× | Movies & TV |
| Bunnik | 19.31× | Travel & Leisure |
| ESN | 5.09× | Health |
| Medieval fantasy | 6.28× | Literature |
| Antoine Griezmann | 3.9× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.53 |
| Indulgence | JOY | 1.52 |
| Tradition | CONSERVATISM | 1.46 |
| Price Sensitivity | PREMIUM | 1.23 |
| Early Adopter Mentality | POWER | 0.98 |
| Family Orientation | CONSERVATISM | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| Croatia | 55.3% |
| Germany | 9.8% |
| Bosnia and Herzegovina | 8.4% |
See Večernji list audiences in other countries
More Newspaper audiences in Germany
- Bild (23,266,420)
- Der Spiegel (6,989,095)
- Focus (6,880,800)
- Der Tagesspiegel (6,754,541)
- Die Welt (5,972,493)
Frequently asked questions
How many fans does Večernji list have in Germany?
Večernji list has an estimated audience of 1,288,279 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Večernji list fans?
46.2% of Večernji list fans are female, 53.8% are male, with an average age of 42.9 years.
Which brands do Večernji list fans like most?
Večernji list fans show strongest brand affinity for Valhalla Rising (film) (51.58×), Gil Ofarim (3.88×), and Miraflores, Guaviare (57.87×) over the country average.
Where do Večernji list fans live in Germany?
Večernji list fans in Germany are most concentrated in Bayern (reach 652,850), Baden-Württemberg (reach 633,822), and Nordrhein-Westfalen (reach 260,466). These three regions account for the largest share of the active audience.
What other brands do Večernji list fans also like?
Beyond Večernji list itself, the audience over-indexes on Gil Ofarim (3.88×), Miraflores, Guaviare (57.87×), Rossmann (1.73×), and De Buyer (19.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Večernji list. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.