Rascasse Audience Intelligence

Večernji list Audience in Germany

A data profile of the people who buy, follow and care about Večernji list in Germany — modelled from more than twelve digital signal sources. Večernji list has an estimated audience of 1,312,951 people in Germany.

#25among Newspaper in Germany#174among Website / Newspaper / Magazine in Germany#58in News

The average Večernji list fan in Germany is 42.9 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Jutarnji list, Blic, Indoor soccer, with strongest over-indexing on Jutarnji list (351.15× the country average).

Demographically, the Večernji list audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Tradition, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Večernji list fan in Germany is balanced, around 42.9 years old, with strong Tradition tendencies and a notable affinity for Jutarnji list.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Večernji list profile in Germany.

Audience size
1.3M
in Germany
Gender
46.2%♀
53.8% male
Age
42.9
average years
Country rank
#5056
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Večernji list

46.2% are female, 53.8% are male, average age 42.9.

Fig. 02

Gender split

46.2%
Female
53.8%
Male
Demographic split for Večernji list audience in Germany
MetricValue
Female46.2%
Male53.8%
Average age42.9
Estimated audience size1,312,951
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Večernji list audience in Germany
Age bracketShare%
16-197%
20-2916%
30-3926%
40-4932%
50+18%
Fig. 04

Worldwide distribution

9.9%

of the worldwide Večernji list audience comes from Germany.

Worldwide audience distribution share by country for Večernji list
CountryShare
Croatia55.2%
Germany9.9%
Bosnia and Herzegovina8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Večernji list audience in Germany is strongest.

Fig. 05

Top regions by affinity

Večernji list fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~600K3.59×
02Bayern~600K3.10×
03Hessen~300K2.61×
04Rheinland-Pfalz~70K1.14×
05Hamburg~30K0.92×
06Nordrhein-Westfalen~300K0.91×
07Berlin~50K0.84×
08Bremen~6K0.55×
09Saarland~9K0.54×
10Niedersachsen~60K0.48×
11Schleswig-Holstein~20K0.42×
12Thüringen~10K0.39×
13Mecklenburg-Vorpommern~9K0.35×
14Brandenburg~10K0.32×
15Sachsen-Anhalt~10K0.30×
16Sachsen~20K0.24×
Fig. 06

Affinity by region

Affinity by region — Večernji list, Germany
0.24×1.00×3.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Večernji list audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Večernji list audience
#·InterestCategoryAffinity×
01Jutarnji listNews351.15×
02BlicNews81.65×
03Indoor soccerSports59.47×
04Jelena KarleušaMusic & Radio33.23×
05Air SerbiaTravel & Leisure30.38×
06Fuller House (TV series)Movies & TV22.30×
07ViberInternet & Social Media18.76×
08DuvetHome & Garden16.33×
09GNK Dinamo ZagrebSports14.82×
10Novak DjokovicSports11.60×
11Virtual realityTechnology & Electronics8.17×
12Karl LagerfeldFashion & Accessoires7.52×
13Natalie PortmanMovies & TV7.34×
14Health insuranceBusiness & Career6.58×
15Folk musicMusic & Radio6.00×
16EssoCars & Mobility4.40×
17Alexander ZverevSports3.51×
18Solar energyHome & Garden3.04×
19EurowingsTravel & Leisure2.83×
20TK MaxxShopping2.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Večernji list audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Večernji list audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM3.59×
Need for SecurityCONSERVATISM2.18×
Price SensitivityPREMIUM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Večernji list audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.51×
Community OrientationOPEN0.64×
ExtroversionTHRILL0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Večernji list have in Germany?

Večernji list has an estimated audience of 1,312,951 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Večernji list fans?

46.2% of Večernji list fans are female, 53.8% are male, with an average age of 42.9 years.

03

Which brands do Večernji list fans like most?

Večernji list fans show strongest brand affinity for Jutarnji list (351.15×), Blic (81.65×), and Indoor soccer (59.47×) over the country average.

04

Where do Večernji list fans live in Germany?

Večernji list fans in Germany are most concentrated in Bayern (reach ~600K), Baden-Württemberg (reach ~600K), and Nordrhein-Westfalen (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Večernji list fans also like?

Beyond Večernji list itself, the audience over-indexes on Blic (81.65×), Indoor soccer (59.47×), Novak Djokovic (11.6×), and Fuller House (TV series) (22.3×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in Germany

See Večernji list audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Večernji list. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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