Rascasse Audience Intelligence

Bosnia and Herzegovina national football team Audience in Germany

A data profile of the people who buy, follow and care about Bosnia and Herzegovina national football team in Germany — modelled from more than twelve digital signal sources. Bosnia and Herzegovina national football team has an estimated audience of 632,691 people in Germany.

#241among Soccer in Germany#130among Team in Germany#754in Sports

The average Bosnia and Herzegovina national football team fan in Germany is 38.7 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Blic, Air Serbia, Edin Džeko, with strongest over-indexing on Blic (52.58× the country average).

Demographically, the Bosnia and Herzegovina national football team audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Risk Appetite, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bosnia and Herzegovina national football team fan in Germany is more male, around 38.7 years old, with strong Risk Appetite tendencies and a notable affinity for Blic.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bosnia and Herzegovina national football team profile in Germany.

Audience size
633K
in Germany
Gender
35.0%♀
65.0% male
Age
38.7
average years
Country rank
#9666
Team in Germany
Fig. 01

Search interest · 12-month trend

+2512%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bosnia and Herzegovina national football team fans

35.0% are female, 65.0% are male, average age 38.7.

Fig. 02

Gender split

35.0%
Female
65.0%
Male
Demographic split for Bosnia and Herzegovina national football team audience in Germany
MetricValue
Female35.0%
Male65.0%
Average age38.7
Estimated audience size632,691
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Bosnia and Herzegovina national football team audience in Germany
Age bracketShare%
16-1919%
20-2919%
30-3923%
40-4925%
50+14%
Fig. 04

Worldwide distribution

22.8%

of the worldwide Bosnia and Herzegovina national football team audience comes from Germany.

Worldwide audience distribution share by country for Bosnia and Herzegovina national football team
CountryShare
Germany22.8%
Bosnia and Herzegovina8.6%
United States7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bosnia and Herzegovina national football team audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bosnia and Herzegovina national football team fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~200K1.78×
02Berlin~50K1.70×
03Hessen~80K1.56×
04Baden-Württemberg~100K1.53×
05Bremen~7K1.24×
06Hamburg~20K1.13×
07Nordrhein-Westfalen~100K1.05×
08Rheinland-Pfalz~30K0.96×
09Saarland~7K0.91×
10Mecklenburg-Vorpommern~10K0.83×
11Sachsen-Anhalt~10K0.82×
12Thüringen~10K0.82×
13Schleswig-Holstein~20K0.79×
14Brandenburg~20K0.79×
15Niedersachsen~40K0.71×
16Sachsen~20K0.70×
Fig. 06

Affinity by region

Affinity by region — Bosnia and Herzegovina national football team, Germany
0.70×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bosnia and Herzegovina national football team audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bosnia and Herzegovina national football team audience
#·InterestCategoryAffinity×
01PulaTravel & Leisure62.24×
02Air SerbiaTravel & Leisure57.68×
03BlicNews52.58×
04Lepa BrenaFashion & Accessoires44.64×
05Edin DžekoSports43.24×
06GNK Dinamo ZagrebSports40.48×
07DuvetHome & Garden27.73×
08Everton F.C.Sports23.13×
09Jutarnji listNews21.78×
10Albania national football teamSports18.63×
11Luka ModrićSports17.53×
12SloveniaTravel & Leisure16.92×
13Kanal DMovies & TV15.75×
14Polo shirtFashion & Accessoires14.75×
15MontenegroTravel & Leisure14.34×
16Apple StoreShopping13.22×
17Novak DjokovicSports12.78×
18Leon GoretzkaSports11.70×
19Window blindHome & Garden11.61×
20TipicoGames5.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bosnia and Herzegovina national football team audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bosnia and Herzegovina national football team audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.40×
Need for SecurityCONSERVATISM1.56×
TravellingTHRILL1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bosnia and Herzegovina national football team audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.56×
CreativityOPEN0.57×
SustainabilityBALANCE0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bosnia and Herzegovina national football team have in Germany?

Bosnia and Herzegovina national football team has an estimated audience of 632,691 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Bosnia and Herzegovina national football team fans?

35.0% of Bosnia and Herzegovina national football team fans are female, 65.0% are male, with an average age of 38.7 years.

03

Which brands do Bosnia and Herzegovina national football team fans like most?

Bosnia and Herzegovina national football team fans show strongest brand affinity for Blic (52.58×), Air Serbia (57.68×), and Edin Džeko (43.24×) over the country average.

04

Where do Bosnia and Herzegovina national football team fans live in Germany?

Bosnia and Herzegovina national football team fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Bosnia and Herzegovina national football team fans also like?

Beyond Bosnia and Herzegovina national football team itself, the audience over-indexes on Air Serbia (57.68×), Edin Džeko (43.24×), Jutarnji list (21.78×), and Slovenia (16.92×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Bosnia and Herzegovina national football team audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bosnia and Herzegovina national football team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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