Ana Ivanovic Audience in Germany

Ana Ivanovic has an estimated audience of 1,925,099 people in Germany. 47.1% are female, 52.9% are male, average age 36.8. Top brand affinities: Blic, Vegeta, Fur clothing, Lindsey Vonn, Australian Open.

Top brand affinities include Blic, Vegeta, Fur clothing, with strongest over-indexing on Blic (50.46× the country average). Demographically, the Ana Ivanovic audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Sports Activity, Design Affinity.

Category: Sports · Type: Person · Subtype: Tennis

Demographics of Ana Ivanovic fans

Demographic split for Ana Ivanovic audience in Germany
MetricValue
Female47.1%
Male52.9%
Average age36.8
Estimated audience size1,925,099

Audience persona

The typical Ana Ivanovic fan in Germany is balanced, around 36.8 years old, with strong Sports Activity tendencies and a notable affinity for Blic.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ana Ivanovic audience
BrandAffinityCategory
Blic50.46×News
Vegeta76.28×Games
Fur clothing38.43×Fashion & Accessoires
Lindsey Vonn9.85×Sports
Australian Open15.63×Sports
Novak Djokovic11.3×Sports
Satire8.25×Literature
Jutarnji list13.37×News
Western Union6.84×Business & Career
German television comedy9.35×Movies & TV
FK Partizan30.19×Sports
Krampus (film)20×Movies & TV
Borussia Dortmund2.09×Sports
FC Bayern Munich2.52×Sports
Whirlpool Corporation11.27×Home & Garden
The Championships, Wimbledon8.89×Sports
Bodysuit11.48×Fashion & Accessoires
Allgäu7.05×Travel & Leisure
FIFA World Cup2.47×Sports
Felix Neureuther7.83×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ana Ivanovic audience
TraitClusterScore
Sports ActivityPOWER1.42
Design AffinityPREMIUM1.35
Early Adopter MentalityPOWER1.3
TravellingTHRILL1.26
Quality AwarenessPREMIUM1.25
IndulgenceJOY1.23

Worldwide distribution

Worldwide audience distribution share by country for Ana Ivanovic
CountryShare
Germany61.0%
Austria5.0%
United States4.5%

See Ana Ivanovic audiences in other countries

More Tennis audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ana Ivanovic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.