Belgrade Audience in Germany

Belgrade logo

Belgrade has an estimated audience of 1,427,671 people in Germany. 50.1% are female, 49.9% are male, average age 37.5. Top brand affinities: Gil Ofarim, De Buyer, Cockpit, Progressive rock, Natural rubber.

Top brand affinities include Gil Ofarim, De Buyer, Cockpit, with strongest over-indexing on Gil Ofarim (4.05× the country average). Demographically, the Belgrade audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Tradition, Quality Awareness.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Belgrade fans

Demographic split for Belgrade audience in Germany
MetricValue
Female50.1%
Male49.9%
Average age37.5
Estimated audience size1,427,671

Audience persona

The typical Belgrade fan in Germany is balanced, around 37.5 years old, with strong Tradition tendencies and a notable affinity for Gil Ofarim.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Belgrade audience
BrandAffinityCategory
Gil Ofarim4.05×Music & Radio
De Buyer27.92×Home & Garden
Cockpit14.49×Travel & Leisure
Progressive rock2.9×Music & Radio
Natural rubber3.04×Cars & Mobility
Goon7.23×Movies & TV
Pillow1.71×Home & Garden
Justice3.95×Politics & Society
Ennis, Texas23.98×Travel & Leisure
Video izle3.09×
Matala, Crete8.43×Travel & Leisure
Miraflores, Guaviare18×Travel & Leisure
Bunga bunga19.37×Politics & Society
Fast Five3.44×Movies & TV
Home Delivery1.8×Food & Beverages
Gudrun Sjödén1.92×Fashion & Accessoires
Jaguar F-Pace3.17×Cars & Mobility
Bunnik14.79×Travel & Leisure
Antoine Griezmann3.22×Sports
Gloria2.16×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Belgrade audience
TraitClusterScore
TraditionCONSERVATISM1.24
Quality AwarenessPREMIUM1.14
Need for SecurityCONSERVATISM1.12
Urban LifestyleOPEN1.1
TravellingTHRILL1.1
Sports ActivityPOWER1.09

Worldwide distribution

Worldwide audience distribution share by country for Belgrade
CountryShare
Serbia10.9%
Germany10.7%
Italy6.2%

See Belgrade audiences in other countries

More City audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Belgrade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.