Rascasse Audience Intelligence

Belgrade Audience in Germany

A data profile of the people who buy, follow and care about Belgrade in Germany — modelled from more than twelve digital signal sources. Belgrade has an estimated audience of 1,427,671 people in Germany.

#75among City in Germany#327among POI in Germany#374in Travel & Leisure

The average Belgrade fan in Germany is 37.5 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Jutarnji list, Novak Djokovic, Blic, with strongest over-indexing on Jutarnji list (21.44× the country average).

Demographically, the Belgrade audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Tradition, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Belgrade fan in Germany is balanced, around 37.5 years old, with strong Tradition tendencies and a notable affinity for Jutarnji list.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Belgrade profile in Germany.

Audience size
1.4M
in Germany
Gender
50.1%♀
49.9% male
Age
37.5
average years
Country rank
#4672
POI in Germany
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Belgrade fans

50.1% are female, 49.9% are male, average age 37.5.

Fig. 02

Gender split

50.1%
Female
49.9%
Male
Demographic split for Belgrade audience in Germany
MetricValue
Female50.1%
Male49.9%
Average age37.5
Estimated audience size1,427,671
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Belgrade audience in Germany
Age bracketShare%
16-1922%
20-2921%
30-3922%
40-4922%
50+14%
Fig. 04

Worldwide distribution

10.7%

of the worldwide Belgrade audience comes from Germany.

Worldwide audience distribution share by country for Belgrade
CountryShare
Serbia10.9%
Germany10.7%
Italy6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Belgrade audience in Germany is strongest.

Fig. 05

Top regions by affinity

Belgrade fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K2.58×
02Hessen~200K1.63×
03Bayern~300K1.35×
04Hamburg~40K1.32×
05Baden-Württemberg~200K1.12×
06Bremen~10K0.97×
07Saarland~20K0.89×
08Nordrhein-Westfalen~300K0.88×
09Brandenburg~40K0.87×
10Rheinland-Pfalz~60K0.83×
11Thüringen~30K0.83×
12Sachsen-Anhalt~30K0.80×
13Mecklenburg-Vorpommern~20K0.80×
14Sachsen~60K0.79×
15Schleswig-Holstein~40K0.77×
16Niedersachsen~100K0.71×
Fig. 06

Affinity by region

Affinity by region — Belgrade, Germany
0.71×1.00×2.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Belgrade audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Belgrade audience
#·InterestCategoryAffinity×
01Jelena KarleušaMusic & Radio31.80×
02Air SerbiaTravel & Leisure28.72×
03Red Star BelgradeSports22.19×
04Jutarnji listNews21.44×
05BlicNews20.00×
06Zvezde GrandaMovies & TV20.00×
07FK PartizanSports19.34×
08Luka ModrićSports16.81×
09GNK Dinamo ZagrebSports15.95×
10CasablancaTravel & Leisure15.93×
11Novak DjokovicSports15.55×
12WarsawTravel & Leisure14.94×
13MontenegroTravel & Leisure11.78×
14Kanal DMovies & TV11.76×
15Polo shirtFashion & Accessoires10.69×
16BodysuitFashion & Accessoires9.79×
17Apple StoreShopping7.45×
18KosovoTravel & Leisure6.38×
19Folk musicMusic & Radio5.95×
20Alexander ZverevSports3.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Belgrade audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Belgrade audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.26×
Need for SecurityCONSERVATISM1.50×
Risk AppetiteTHRILL1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Belgrade audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.71×
MindfulnessBALANCE0.78×
SustainabilityBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Belgrade have in Germany?

Belgrade has an estimated audience of 1,427,671 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Belgrade fans?

50.1% of Belgrade fans are female, 49.9% are male, with an average age of 37.5 years.

03

Which brands do Belgrade fans like most?

Belgrade fans show strongest brand affinity for Jutarnji list (21.44×), Novak Djokovic (15.55×), and Blic (20×) over the country average.

04

Where do Belgrade fans live in Germany?

Belgrade fans in Germany are most concentrated in Bayern (reach ~300K), Nordrhein-Westfalen (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Belgrade fans also like?

Beyond Belgrade itself, the audience over-indexes on Novak Djokovic (15.55×), Blic (20×), Casablanca (15.93×), and Luka Modrić (16.81×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Belgrade audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Belgrade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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