Belgrade Audience in Germany
Belgrade has an estimated audience of 1,427,671 people in Germany. 50.1% are female, 49.9% are male, average age 37.5. Top brand affinities: Blic, Red Star Belgrade, Novak Djokovic, FK Partizan, Jutarnji list.
Top brand affinities include Blic, Red Star Belgrade, Novak Djokovic, with strongest over-indexing on Blic (20× the country average). Demographically, the Belgrade audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Tradition, Quality Awareness.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Belgrade fans
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 37.5 |
| Estimated audience size | 1,427,671 |
Audience persona
The typical Belgrade fan in Germany is balanced, around 37.5 years old, with strong Tradition tendencies and a notable affinity for Blic.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Blic | 20× | News |
| Red Star Belgrade | 30.69× | Sports |
| Novak Djokovic | 11.3× | Sports |
| FK Partizan | 33.61× | Sports |
| Jutarnji list | 12.53× | News |
| Bodysuit | 14.24× | Fashion & Accessoires |
| KK Partizan | 26.53× | Sports |
| Feyenoord | 19.37× | Sports |
| Luka Modrić | 14.82× | Sports |
| Montenegro | 11.05× | Travel & Leisure |
| Ryanair | 3.04× | Travel & Leisure |
| KK Crvena zvezda | 25.63× | Sports |
| Indoor soccer | 16.47× | Sports |
| GNK Dinamo Zagreb | 17.44× | Sports |
| Jelena Karleuša | 24.08× | Music & Radio |
| Casablanca | 9.83× | Travel & Leisure |
| Kosovo | 4.85× | Travel & Leisure |
| Air Serbia | 17.17× | Travel & Leisure |
| Apple Store | 5.99× | Shopping |
| Croatia Airlines | 17.08× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.24 |
| Quality Awareness | PREMIUM | 1.14 |
| Need for Security | CONSERVATISM | 1.12 |
| Urban Lifestyle | OPEN | 1.1 |
| Travelling | THRILL | 1.1 |
| Sports Activity | POWER | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Serbia | 10.9% |
| Germany | 10.7% |
| Italy | 6.2% |
See Belgrade audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Belgrade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.